Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy.
This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organizations operating internationally can fill that gap, improve performance and bring consistency to your operation.
374 episodes