Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts ...
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Hannah McGinty Podcasts
Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she prepares for her first paid international wedding in Portugal, Hannah shares the years of behind-the-scenes work, strategic marketin…
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Grab your spot for the workshop before it's gone: https://bookedbystrategy.thrivecart.com/bbs-workshop-2025/ Follow our speaker lineup! @jailong.co @justinportermedia @laylee_emadi @jac.kalaher @memoir.film @entrepreneurialoperatingsystem Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free F…
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#022 Content Marketing Strategy to Attract Your Ideal Wedding Clients (ft. Jese Gary)
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51:18
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51:18If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah McGinty to explore how wedding videographers can use intentional, story-led content to grow their brand, attract aligned couples, …
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What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware—the first step to turning casual followers into loyal clients. Learn how to use your top-pinned posts, story highlights, and captivating hooks to stop the scroll and speak directly to your idea…
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#020 Build A Team! Get the Right People in the Right Seats (ft. Ray Myers)
35:10
35:10
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35:10What does it really mean to hire the right person—and how do you know they’re in the right seat? In this episode, Hannah sits down with seasoned entrepreneur and business coach Ray Myers to break down one of the most overlooked keys to sustainable growth: values-aligned hiring. Whether you’re a solopreneur ready to make your first hire or scaling a…
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#019 Do Your Clients Have Confidence In You?
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4:11Episode Description: Learn how to boost buyer confidence and close more sales by focusing on the four key drivers that make clients say “yes.” In this episode, Hannah shares her biggest takeaway from the Creative Educator Conference—how understanding what your buyer needs psychologically can transform your marketing, messaging, and overall sales st…
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Dreaming of becoming a destination wedding videographer? In this episode of Outsmart the Hustle, host Hannah McGinty shares her journey from aspiring filmmaker to shooting weddings around the world. Recorded from Utah after an amazing engagement shoot at the Bonneville Salt Flats, Hannah breaks down how she books destination weddings, secures dream…
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Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experiences and expert strategies for overcoming unexpected challenges on set. From equipment malfunctions to last-minute schedule changes, learn how to stay …
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#016 Making Automations Genuine (ft. Jese Gary)
27:02
27:02
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27:02Struggling to keep up with the demands of running a service-based business? Automation might be the game-changer you need. In this episode, Jese Gary, a back-office systems expert and certified HoneyBook Pro, reveals how streamlining your workflows can save time, improve client experience, and help your business scale without losing its personal to…
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In this episode, we dive deep into networking, marketing, and the power of genuine connections. Special guest Daniel Karnafel, owner of Daniel K Films, shares his journey toward owning a high-end wedding videography business while discussing the importance of networking in the wedding industry. Key Topics Covered: The biggest challenges videographe…
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Transform your sales process by learning how to anticipate and address client objections before they become roadblocks. Discover how turning objections into opportunities can help you create perfectly tailored packages while maintaining your value and profitability. This episode provides actionable strategies for having confident pricing conversati…
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#013: This is How You Confidently Communicate Your Worth
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8:21Master the art of confidently communicating your prices and packages. Learn proven strategies for presenting your value proposition and handling common pricing objections with real examples from a successful wedding photography business. Key Topics Covered: The psychology of confident price communication Transforming features into value statements …
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Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain healthy profit margins using the Profit First method. Key Topics Covered: Value-Based Pricing with real pricing examples from $6,497 to $10,997 Introdu…
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Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market. Key Topics Covered: The concept of "invisible moments" in the client journey and how to leverage them Creat…
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Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues. Key Topics Covered: Why ads act as a multiplier rather than a quick fix for business struggles The i…
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#009: Why Every Engaged Couple Isn't Your Ideal Client
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11:03Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity. Key To…
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Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedd…
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#007: Master Your Money Mindset: Attract Clients Who Value Your Worth
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6:50Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confiden…
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#006: How to Live in Abundance Even When You Don't Have Much
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9:57This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up. Key Takeaways: Why …
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#005: The Silent Killer of Businesses (It’s Not What You Think)
9:46
9:46
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9:46Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout. Key Takeaways: How ignoring your health directly impac…
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Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself for premium clients and higher-value projects. Key Takeaways: Why working with basic equipment is costing you high-ticket clients The truth about what p…
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#003: How to Choose the Right Legal Structure for Your Business
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7:06Dive into the crucial world of business structures with Hannah McGinty as she breaks down the pros and cons of different legal entities for creative entrepreneurs. Learn the key differences between Sole Proprietorship, LLC, and S-Corporation, plus get practical insights from Hannah's personal journey through different business structures. Key Topic…
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#002: Why Should Clients Choose You Over the Competition?
6:44
6:44
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6:44Episode Description: In this episode of Outsmart the Hustle, host Hannah McGinty breaks down how to create a powerful Unique Value Proposition (UVP) that will help creative entrepreneurs stand out in a crowded market. Learn the five key steps to crafting a UVP that resonates with your ideal clients and sets you apart from the competition. Key Topic…
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Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand for your work by leveraging your unique value proposition and authentic differentiators. Key Topics Covered: Introduction to Outsmart the Hustle podca…
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Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG! Hosted by: Hannah McGinty Edited by: Manuel Mesa Join our free FB Group AND Join our course community #BusinessPodcast #Entrepreneur #SmallBusinessPodcast #VideographerPodcast #WeddingPodcastBy Hannah McGinty
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