If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah McGinty to explore how wedding videographers can use intentional, story-led content to grow their brand, attract aligned couples, and convert followers into clients. From behind-the-scenes footage to educational posts to reels that actually resonate, they break down what works—and what doesn't—when building visibility in the wedding industry. This is your guide to marketing with meaning and growing a business built on connection, not just aesthetics.

Key Topics Covered:

• Why storytelling is the most effective form of content marketing for videographers
• How to showcase your work and your brand values through content
• Approach to social media and video strategy
• What types of content build trust with potential couples
• Turning your creative process into shareable, scroll-stopping content

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• Follow Jese Gary on Instagram @greeneyedambition
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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.

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