It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
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307: Easy Time-Saving Business Automation Tips with Mandy Brasser
42:13
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42:13As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling. It’s one of the most frustrating, yet…
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306: Stop Spinning Your Wheels and Escape the Busy-ness Trap
25:54
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25:54We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?” In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset bloc…
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305: The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
36:04
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36:04“7% is what you say… 93% is how you say it.” Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field? Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they s…
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304: Why Stories Sell: The Power of Storytelling to Get More Sales
31:15
31:15
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31:15If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you. In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You’ll learn how storytelling works on the brain, how brands like App…
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303: Create a Brand that Does the Selling for You with Naomi Gora
34:56
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34:56In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Lea…
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302: Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions
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22:01Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode: -> How se…
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301: Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong
31:39
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31:39What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine agai…
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300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein
37:35
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37:35We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stori…
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299: 7 Thoughts Stopping You from Making More Money (and How to Change Them)
27:53
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27:53Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to …
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298: Authentic Intelligence: How to Stand Out in an A.I.-Driven World with Amey Lee
49:27
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49:27Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you. With years of experience helping brands bring together sto…
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297: 7 Signs It’s Time To Ditch A Product Or Service
23:04
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23:04Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the ac…
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296: Get Your Spark Back, Overcome Burnout, and Grow Your Business
27:07
27:07
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27:07For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?” Then, burnout hit me like a freight train. And what I learned completely chang…
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295: How to Use Instagram to Get Paying Clients with Fiona Keary & Seona Roberts
35:37
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35:37If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies. They’ve tested, refined, and uncovered surprising tactics th…
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294: Benefits of a Focused Product Range — Why More Products Could Mean More Problems
27:29
27:29
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27:29Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling…
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293: Breaking the $100K Ceiling - What’s Holding Women Business Owners Back
19:30
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19:30In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we’ll get into how you can get the resources you need to face these challenges head-first. In the Episode, You’ll Learn: -> Why women business owners are sti…
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292: No-Cost Marketing Strategies for Small Businesses with Natasha Buttler
28:26
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28:26“You can’t sell a secret.” That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite fre…
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291: The Psychology of Marketing: How to Get More Clients Saying Yes
19:57
19:57
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19:57What if getting more clients or making more sales wasn’t left up to chance? Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology. Let’s walk through Robert Cialdini’s 7 Princi…
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290: More Sales, Less Marketing - How to Take the Yuck Out of Selling with Frances Pratt
36:33
36:33
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36:33As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be abo…
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289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney
23:40
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23:40Social media can become the bane of many small business owners’ existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post? The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who …
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288: The Secret to Feeling Energised and Motivated: How Rest Changes Everything
27:15
27:15
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27:15Do you ever feel like you’re running on empty, juggling all the balls, and just barely keeping it together? You’re not alone. In this episode, I’m opening up about the hard lessons I’ve learned about burnout, rest, and why it’s not just OK – but essential – to take a step back sometimes. If you’ve ever thought, “I can’t afford to rest,” think again…
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287: How to Create Business “Goals with Soul” with Danielle LaPorte
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33:13In this episode of the HerBusiness Podcast, we’re joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.” This episode has so many insights to align your b…
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286: Stop Doing It All: How to Build and Lead the Team You Need
34:04
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34:04Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we’re diving into one of the most exciting (and, let’s be honest, sometimes intimidating) parts of business growth – building and leading a team. Whether you’re a solopreneur juggling all the tasks, running a micro business…
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285: How She Conquered 75 Hard: The Planning, Persistence, and Payoff with Jai Harvey Yin
29:09
29:09
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29:09What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consis…
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284: 5 CEO Secrets That Will Grow Your Business and Give Your Time Back
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24:30In this episode of the HerBusiness Podcast, I’m sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset. If you’ve ever felt like you’re working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a v…
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283: How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay
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35:45How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium size…
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282: Achieve Your 2025 Goals with a Clear 12-Month Plan
23:51
23:51
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23:51NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it’s easy to let the beginning of the New Year slip by when you’re not looking. In this episode, I’m walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized a…
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281: Why Lifelong Learning is the Secret Weapon for Business Growth
18:54
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18:54Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new lev…
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280: Hybrid Team? No Problem. Create the Perfect Communication System for Remote or Hybrid Teams
27:14
27:14
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27:14Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you’re looking to build (or improve…
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279: (Don’t) Blame It On the Algorithm — Create a System for Winning Ads with Jayne Day
28:32
28:32
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28:32So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise t…
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278: How to Craft Testimonials that Drive More Sales
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24:24
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24:24If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will a…
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277: How to Use Email Marketing and Automation Systems to Grow Your Business with Jovana Vujnic
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33:09Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automa…
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276: Onboard Like a Pro — How to Set Your Team Up for Success from Day One
33:24
33:24
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33:24Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I’m giving yo…
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275: How Community, Commitment, and Courage Took Me to the Summit
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25:22
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25:22One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode: -> Hear about how I went from extreme hesitat…
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274: How I Did It: Three Stories of Six and Seven-Figure Success
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48:48In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success. We are joined by: Amanda Farmer of Your Strata Property — a pro at helping property owners demystify t…
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273: Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner
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36:43“I must be a failure, and everyone around me must know what they’re doing.” How often have we all had this EXACT thought? In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and …
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272: My Secret Weapon for Business Growth: Building an Advisory Group
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21:03Ever feel like you’re constantly trying to fit into someone else’s mould? Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth –…
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271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic
21:33
21:33
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21:33Ever feel like you’re constantly trying to fit into someone else’s mould? As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we’re exploring how you can build a t…
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270: How to Find Your Core Message & Purpose with Erin Weed
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36:30Can you define your business’ purpose in just ONE word? That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Mi…
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269: You Get to Choose: Finding Clarity and Purpose in Your Business
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20:57If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all …
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268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon
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34:29Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Fi…
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267: Not Everyone is Your Customer and That’s Okay
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22:14If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. …
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266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe
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41:24Ever felt torn between being an employee’s friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we’re talking about how to transition from…
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265: How to Stop Being the Bottleneck in Your Business with Kristy-Lee Billett
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31:46Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagemen…
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264: 10 Essential Questions for Successful Collaborations
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31:46Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand…
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263: All In on Leadership — Insights from Mike Michalowicz on Building a Great Team
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41:33This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a…
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262: The Loneliness of Being a Woman Business Owner and How to Combat It
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15:49In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights: …
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261: Mastering Video Marketing: Alex Cattoni on Building Authentic Connections and Driving Business Growth
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45:56In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of…
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260: 7 Tech Tips Every Business Owner Needs to Know
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23:54Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you. In This Tech-y Special: -> Get the answers on how to choose the right tech stack…
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259: Conquer the Chaos: Clate Mask on Mastering Business Systems and Mindset
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39:04In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organi…
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258: The 3 Money Metrics That Give Your Business Financial Stability
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23:55In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and…
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