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Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney
Manage episode 458887736 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Social media can become the bane of many small business owners’ existence.
Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?
The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.
If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.
What You’ll Learn in this Episode:
-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.
-> How to align your social media efforts with your business goals.
-> The importance of understanding your ideal client and crafting clear messaging.
-> How to stop broadcasting and start engaging to build real connections.
-> The power of a "library" of pre-approved sales messages to overcome sales nerves.
-> Why engagement is more important than constant posting — and how to do it strategically.
-> The difference between social media and social networks (and why it matters).
-> How to balance building relationships with asking for the sale.
-> Why thinking of social media as a networking tool will transform how you show up online.
Mentioned In This Episode:
HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Mac&Ernie: https://www.macandernie.com.au/
356 episodes
289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney
Share
Manage episode 458887736 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Social media can become the bane of many small business owners’ existence.
Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?
The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.
If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.
What You’ll Learn in this Episode:
-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.
-> How to align your social media efforts with your business goals.
-> The importance of understanding your ideal client and crafting clear messaging.
-> How to stop broadcasting and start engaging to build real connections.
-> The power of a "library" of pre-approved sales messages to overcome sales nerves.
-> Why engagement is more important than constant posting — and how to do it strategically.
-> The difference between social media and social networks (and why it matters).
-> How to balance building relationships with asking for the sale.
-> Why thinking of social media as a networking tool will transform how you show up online.
Mentioned In This Episode:
HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Mac&Ernie: https://www.macandernie.com.au/
356 episodes
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Similar to HerBusiness
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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