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Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
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#9 - The Wild Wild West of Branding (Micro-Podcast)
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6:48
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Send us a text In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust. Ken breaks down why consistency matters more than ever, how quick-referen…
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#8 - Paying a Premium for an Illusion (Micro-Podcast)
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9:11
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Send us a text Paying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups. We explore how agencies like this thrive by banking on a client’s lack of technical insig…
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#7 - The AI Content Cancer That's Killing Your Business
43:53
43:53
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Send us a text In this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with algorithms, and why it’s eroding trust, killing brand authority, and flushing your E-E-A-T…
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#6 - Tough Talk: Drop the 20% That's Draining You
44:10
44:10
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Send us a text Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think. We’ll cover: •Red flags that signal a client needs to go •Why “b…
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#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)
50:31
50:31
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Send us a text In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms. This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and …
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#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)
45:41
45:41
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Send us a text Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation? In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing.…
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#3 - How to Spot Real Design Talent (And Avoid Template Traps) - feat. Brendan Furnish
56:59
56:59
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Send us a text In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise? In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what hap…
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#2 - The Biggest Marketing Misconceptions
46:29
46:29
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Send us a text Think you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing. In this episode of Over The Bull, we’re cutting through the nonsense and breaking down the most common marketing my…
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Send us a text Sometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To learn more about Integris Design, visit https://integrisdesign.com Over The Bull is brought to you by I…
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