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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?
In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what happens when businesses undervalue originality, the hidden cost of hiring the wrong designer, and how to qualify creative partners—even if you don’t know anything about design yourself.
With Google attributing up to 70% of ad success to creative and Meta reporting 56% ROI impact from design on Facebook and Instagram, the message is clear: creative isn’t just pretty—it’s performance.
If you’re working with a designer, thinking of hiring one, or just wondering if your branding’s actually doing its job, this one’s worth your time.
Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.
32 episodes
