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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?
From DIY builders like Wix and Squarespace to niche industry platforms and open-source tools like WordPress, we explore the strengths and traps of each. But more importantly, we expose how superficial choices—like picking a web company based on a friend’s referral or a good-looking portfolio—often lead to sites that look polished but fall flat in performance.
Learn how to qualify a real web professional, why goal-driven design matters more than flashy templates, and how the right strategy can transform your website from a digital brochure into a business tool that builds trust, drives action, and grows with you.
Because the truth is simple: pretty doesn’t convert—strategy does.
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