Best Ipba Connect Turning Ip Expert Knowledge Into Visible Impact Podcasts (2025)

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#6 Referral Marketing for IP Experts 8:28

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2d ago8:28

8:28

Summary of the white paper on systematizing referral marketing. The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which incl…

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#65 IP Management for Scale-Ups 15:00

7d ago15:00

15:00

Featured content by Volker Tillmann: Continous IP management for scale-ups and best practice examples. The episode explains why scale-ups must shift from ad-hoc IP management to a continuous IP management system that grows with the company. It highlights the common gap between rapid technological expansion and insufficient internal IP processes, wh…

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#5 Personal and Expert Branding for IP Experts 17:10

16d ago17:10

17:10

Summary of the white paper on modern, digital expert branding for IP experts. The episode provides an extensive white paper on the strategic necessity of personal and expert branding for professionals in the IP field. It explains that traditional methods of gaining recognition are no longer sufficient, emphasising the critical role of digital visib…

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#64 IP Licensing: Tax, Compliance, and Global Regulations 18:48

21d ago18:48

18:48

Featured content by Andreas Jacob: Master tax & antitrust rules to prevent partitioning & price fixing in IP licensing. This episode provides an extensive overview of the complex regulatory environment surrounding (IP licensing transactions, arguing that these deals must be managed with an integrated view of finance, law, and international policy t…

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#63 Litigation and Protection of Trade Secret 19:02

1M ago19:02

19:02

Featured content by Axel Oldekop: Trade secret litigation safeguards innovation & market position from theft, misuse, and disclosure. This episode gives an overview to litigation of trade secrets, which focuses on the legal protection of confidential business information. The episode establishes that trade secrets are often a company's most valuabl…

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#62 Out-Licensing IP: Timing, Value, Culture 12:52

2M ago12:52

12:52

Featured content by Sonja London: How to recognize when your IP is ready to license out—and turn dormant assets into strategic value. Most companies create IP to support their own products—not to license it out. Yet, as Sonja London, Founder of Fearless IP and former President of LES International, explains, out-licensing can become a powerful grow…

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#61 Operational IP Management for Industry 27:41

2M ago27:41

27:41

Featured content by Per Wendin: Operational IP links legal, business, and strategy in fast-paced industry. Operational IP management is presented as a vital discipline for industrial companies facing today’s fast-paced and competitive markets. Unlike traditional IP approaches that focus mainly on legal aspects, this concept integrates IP decisions …

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#60 IP Protection in the Life Sciences Industry 25:24

2M ago25:24

25:24

Featured content by Christian Heubeck: IP is a crucial economic engine for the life sciences industry This sector, encompassing biotechnology, pharmaceuticals, and medical devices, faces high development costs, long timelines, and significant risks when bringing innovations to market. Patents offer a limited-time monopoly, allowing companies to rec…

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#59 Protecting Visual Innovation with Design Rights 24:41

2M ago24:41

24:41

Featured content by Malgorzata Zyla: Design rights protect product visual appearance, a vital element of business IP strategy Design rights protect the visual features of products, including shape, pattern, colour, and texture. They can apply to an entire product, specific parts, or fine details, depending on business strategy. Efficient options fo…

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#58 IP Process Management Essentials 27:41

3M ago27:41

27:41

Featured content by Max Martin Feucker: The critical role of IP process management for businesses, particularly those experiencing growth This episode explains how optimising IP processes is essential for reducing risks, such as inadvertent infringement, and for enhancing the strategic use of IP assets, like through licensing opportunities. The epi…

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#57 Patent Infringement - Risks, Strategies and Safeguards 20:57

3M ago20:57

20:57

Featured content by Russell Thom: Patent infringement - risks, UPC rules, FTO strategies, and legal defences This episode offers a comprehensive guide to patent infringement, explaining what it entails, its significant economic and reputational implications for businesses, and the legal frameworks governing it, particularly in Europe with the Unifi…

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#56 IP Management – A Stakeholder Collaboration Guide for SMEs 17:47

3M ago17:47

17:47

Featured content by Peter Stiefel: IP management for SMEs - holistic approach, stakeholder roles, and challenges This episode offers a comprehensive guide to IP management for small and medium-sized enterprises (SMEs) and startups. It underscores that IP is a strategic asset, crucial for protecting innovations, gaining competitive advantages, and f…

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#55 Protecting Company Jewels – The Art of Trade Secrets 17:40

3M ago17:40

17:40

Featured content by Betrand Denieul, Gil Perlberg: Trade secrets with scope, risks, and protection strategies for competitive edge This episode offers a comprehensive overview of trade secrets as a crucial form of intellectual property for businesses. It summarises a lecture by Bertrand Denieul and Gil Perlberg, explaining both the legal and busine…

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#54 Managing IP in Business - Branding and Growth 12:43

3M ago12:43

12:43

Featured content by Nina Kolar: IP is crucial for branding aligned business strategies This episode illuminates how IP, encompassing trademarks, copyrights, industrial designs, and trade secrets, is fundamental to various business strategies. It explains that IP is crucial for branding, establishing unique identities through protected logos and nam…

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#53 Managing IP Risks for SMEs and Startups 17:40

4M ago17:40

17:40

Featured content by Shu-Pei Oei: IP risk management for SMEs - threats, frameworks, and FTO strategies This episode, drawing on a lecture by Dr. Shu-Pei Oei, outlines the essential aspects of managing IP risks for small-to-medium enterprises (SMEs) and startups. It explains that IP is a critical asset for these businesses, offering competitive adva…

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#52 IP Licensing – A Comprehensive Guide 19:19

4M ago19:19

19:19

Featured content by Christine Walmsley-Scott: IP Licensing as a strategi business tool to use or commercialise IP This episode explains that IP licensing is a strategic business tool allowing IP owners (licensors) to grant specific rights to another party (licensees) to use or commercialise their IP, typically in exchange for royalties. The episode…

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#51 Copyrights in Software and Open Source 15:18

4M ago15:18

15:18

Featured content by Suvi Julin: Intricacies of copyright law concerning software, graphical design, and open-source software, primarily within the European Union framework. This episode elucidates how computer programs are protected as literary works and how user interfaces require originality for copyright. The text also explains the exclusive rig…

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#50 AI-based Patent White Spots Characterization 18:05

4M ago18:05

18:05

Featured contend by Hannes Burger: How to use AI for methodical identifying and characterising these white spots This episode explains the concept of patent white spots as untapped areas within technological and market landscapes, representing significant opportunities for innovation and competitive advantage. It outlines the methodical process of …

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#49 AI-Powered Court Decision Analysis for IP Law 15:24

5M ago15:24

15:24

Featured content by Til Martin Bussmann-Welsch: A discussion about the application of AI-based court decision analysis, particularly within the field of IP law Til Martin Bussmann-Welsch, an expert in this area and co-founder of Anita, explains the journey of developing this technology, which began with analysing judge behaviour and pivoted to IP l…

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#48 Lean IP | Agile Strategy for Business Value 19:12

5M ago19:12

19:12

Featured content by Oliver Baldus: How does Lean IP applies principles from Lean Management, to create more agile and cost-effective IP portfolios directly aligned with business objectives This episode outlines how Lean IP applies principles from Lean Management, such as eliminating waste and optimising value, to create a more agile and cost-effect…

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#4 Referral Marketing for IP Experts 13:58

6M ago13:58

13:58

How to turn satisfied clients and strong networks into new business In this episode of our Personal Growth series, we explore one of the most powerful yet underused strategies for IP professionals: referral marketing. Building on the trust and credibility you've already established, referrals allow you to grow your client base without cold outreach…

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#3 Market Intelligence for IP Experts 14:33

6M ago14:33

14:33

Why understanding your market is the foundation of successful business development This third episode in our Personal Growth series—and part of the five-part Business Development video course—focuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, u…

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#47 Video Game Patents and IP Strategy 14:57

6M ago14:57

14:57

Featured content by Marta Bettinazzi: It outlines the various forms of IP applicable to games, and focusing on the increasing significance of patents. This episode explains what technical innovations in games can be patented and highlights the differences in patent law across various regions like Europe and the USA. It also addresses the strategic …

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#46 Patents: The Smarter Tech Investments 20:49

6M ago20:49

20:49

Featured content by Robert Klinski: He proposes a strategic shift in tech investment, arguing for prioritising patents over traditional startup equity. Klinski suggests investing in patents as a lower-risk, higher-efficiency approach to capital deployment in the technology sector. He highlights how patents can function like financial options, offer…

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#45 Soft Skills in Intellectual Property 13:22

7M ago13:22

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Featured content by Maria Boicova-Wynants: This episode underscores the critical importance of soft skills for professionals in the field of IP. While technical legal knowledge remains fundamental, the piece argues that abilities like communication, empathy, and clear explanation are becoming increasingly vital for success, framing IP as a fundamen…

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#2 Business Development for IP Experts 17:36

7M ago17:36

17:36

How client relationships and strategic positioning drive long-term success In this second episode of the Personal Growth series, we explore why business development has become a core skill for IP professionals—and what it really means in practice. Today, success in IP requires more than legal or technical expertise. Professionals must know how to p…

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#44 Industry Acumen for Patent Attorneys 10:54

7M ago10:54

10:54

Featured content by Bernd Boesherz: The critical role of industry knowledge for successful patent attorneys This episode highlights how the industry background significantly enhances the ability to understand clients' needs and craft effective IP strategies for patent attorney Bernd Boesherz. The episode emphasises the importance of bridging the co…

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#43 Navigating Conflicting ESG Standards 16:35

7M ago16:35

16:35

Featured content by Edson Souza: This lecture summary outline the challenges presented by the numerous ESG standards and frameworks currently in use. The episode explains the difference between standards and frameworks, highlighting six widely adopted initiatives: CDP, SASB, TCFD, GRI, CDSB, and IIRC. It outlines difficulties such as confusion, inc…

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#42 Innovation Through Meaning: Design and AI 15:22

7M ago15:22

15:22

Featured content by Robert Verganti: This lecture summary outline a new perspective on innovation, arguing it should shift from improving existing solutions to redefining meaning. Verganti highlights that radical innovation, or "epiphanies," come from challenging assumptions and reframing purpose, not just solving problems. He suggests that the ris…

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#41 Strategic Trade Secret Management and Protection 18:27

7M ago18:27

18:27

Featured content by Donal O’Connell: Trade secrets are a significant yet frequently overlooked form of IP that offers companies a competitive advantage This episode explains what constitutes a trade secret, highlighting its differences from other IP like patents, and notes recent legal developments globally. The text further discusses the numerous …

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#40 Ingredient Branding Strategy and Practice 20:28

7M ago20:28

20:28

Featured content by Waldemar Pfoertsch: Ingredient branding, is a marketing strategy that gives visibility to components within larger products, creating value for both suppliers and end-product manufacturers. This marketing approach, which evolved from the 1980s, uses push and pull techniques to target both B2B and B2C markets. While it offers ben…

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#39 Strategic Rebranding and Trademark Risk Management 13:28

7M ago13:28

13:28

Featured content by Charlotte Duly and Sabin Mindrut: Rebranding as a multifaceted strategic process, with an essential balance between maintaining brand identity, influencing customer perception, and ensuring legal protection. Drawing upon a 2015 academic study on brand identity and a 2024 legal analysis of trademark risk using examples like Nesca…

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#1 Digital Marketing for IP Experts 17:51

7M ago17:51

17:51

Why mastering digital visibility is a must for today’s innovation professionals This kickoff episode of our Personal Growth series explores how intellectual property experts can use digital marketing to build visibility, credibility, and influence. In a world where professional relevance is increasingly shaped online, having a strong digital presen…

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#38 Investors Love Moats: IP as Business Protection 11:44

7M ago11:44

11:44

Featured content by Ilanit Appelfeld: How startups can demonstrate the strength of their IP to attract investors It emphasises that a robust IP portfolio, encompassing patents, trademarks, and trade secrets, acts as a competitive advantage, or "moat". The text explains how to showcase market exclusivity, brand loyalty, and innovation leadership thr…

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#37 IP for Inventors and Entrepreneurs 18:35

7M ago18:35

18:35

Featured content by Stephen Key: Understanding business objectives to get the best possible IP Stephen Key emphasised that understanding business objectives should precede patenting, urging inventors to align their patent claims with their commercial goals. Key stressed the importance of testing market demand for an invention's benefit before heavi…

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#36 Innovation in IP 16:29

8M ago16:29

16:29

Featured content by Adam Novak: This episode explores the increasing significance of AI in the IP field, examining its impact on patent attorneys and prior art retrieval. Novak, with a background in economics, finance, and software, recounts his entry into IP tech through developing an AI-powered patent retrieval system. The discussion further inve…

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#35 IP in Innovation Processes 12:03

8M ago12:03

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Featured content by Wasilis Koukounis: Critical connection of innovation processes and IP management strategies Koukounis emphasises the often-overlooked value of incremental improvements and advocates for closer collaboration between engineers and IP departments to identify and protect these innovations through patents. The discussion uses the exa…

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#34 The Power of Stage-Gate Systems 21:35

8M ago21:35

21:35

Featured content by Robert G. Cooper: The virtues of stage-gate systems for managing innovation and product development. Drawing upon Robert G. Cooper's work, this episode presents the stage-gate system as a structured method to improve the efficiency and effectiveness of new product development. The stage-gate approach divides the innovation proce…

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#33 IP for Smart Cities 14:39

9M ago14:39

14:39

Featured content by Dana Robert Colarulli: IP challenges arising in smart cities. This episode outlines key areas of concern, including copyright and software protection, industrial property and patent protection, data protection and ownership, and cybersecurity threats. The discussion emphasises the complexities of balancing open-source initiative…

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#32 Dominant Design 19:38

9M ago19:38

19:38

Featured content by James Utterback: The concept of dominant design, a pivotal point in industrial evolution Utterback and Suárez's analysis highlights a recurring pattern across industries: an initial period of diverse experimentation, the emergence of a dominant design shaped by various factors, a peak in the number of firms, a subsequent shakeou…

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#31 Patent Information Driving Steel Innovation 18:47

9M ago18:47

18:47

Featured content by Sascha Kamhuber: The critical role of patent information within the highly competitive global steel industry This episode highlights how strategic analysis of patents can empower steelmakers to drive innovation, avoid duplicating research, anticipate market shifts, and gain competitive intelligence. The article further explores …

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#30 Strategic IP Management 16:53

9M ago16:53

16:53

Featured content by Abdulrahman Al-Aali and David Teece: Strategic management of IP in today's innovation-driven economy. This episode highlights the transformation of IP management due to factors like multi-invention complexity and internet-based business models. It discusses new dimensions of IP strategy, such as integrated management and open in…

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#29 SAILS: IP Roadmapping for Disruptive Innovation 14:17

9M ago14:17

14:17

Featured content by Bruce Vojak and Frank Chambers: SAILS methodology, a strategic tool to help businesses identify and prepare for disruptive technologies This episode explains how traditional technology roadmapping, while useful, often falls short in predicting radical innovation. The episode details the key components of SAILS, which include ide…

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#28 IP for Green Innovation 11:51

9M ago11:51

11:51

Featured content by Ilya Kazi: How can (IP) strategies are evolving to promote green innovation This episode highlights a study of European Inventor Award winners, finding that while patent protection is initially crucial, sharing IP becomes more common as innovations mature. Licensing is a key mechanism for wider adoption, and universities play a …

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#27 Licensing-based Business Models 26:40

9M ago26:40

26:40

Featured content by Bowman Heiden and Thomas Bereuter: Licensing as a strategic tool for technology companies to leverage IP – a strategic guide This episode outlines four primary licensing models: Access to Technology, Freedom to Operate, Licensing vs Production/Services, and Complementary Licensing. It stresses the importance of tailored agreemen…

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#26 Trademark Protection for App Icons 18:40

9M ago18:40

18:40

Featured content by Zeeger Vink and Maria Boicova-Wynants: This episode discusses the growing importance of app icons as digital trademarks in the smartphone era. This episode highlights the need for businesses to strategically design and legally protect their icons. Key considerations include distinctiveness, avoiding descriptive elements, and reg…

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#25 AI and Patent Information 32:47

10M ago32:47

32:47

Featured content by Stefan Brehm: Details on the application of artificial intelligence (AI) to patent information retrieval. In this episode the complexities of patent searching are explored, highlighting the challenges of navigating vast amounts of data and the limitations of traditional search methods. It advocates for AI-driven tools to improve…

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#24 Patenting Sustainable Technologies 40:25

10M ago40:25

40:25

Featured content by Dr. Alihan Kaya: The importance of green technologies and IP protection for sustainable businesses Green technologies, encompassing renewable energy and resource-efficient innovations, are crucial for a sustainable future. Patents are highlighted as vital for incentivising the development and commercialisation of these technolog…

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#23 The Power of IP for SMEs 19:07

10M ago19:07

19:07

Featured content by Bas Albers: He gave a welcome dinner speech at MIPLM on proactive IP management at SMEs Albers advocates for a proactive approach to IP, emphasising building and managing an IP portfolio through identification, protection, and exploitation of intangible assets. He outlines a framework for developing tailored IP strategies, incor…

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#22 AI Armor: Protect your AI with IP 24:56

10M ago24:56

24:56

Featured content by Robert Plotkin: "AI Armor" provides a strategic framework, the MIND process, for protecting AI companies' IP. The book emphasises mapping AI innovations – from training data to output – to align IP strategies with business goals. It advocates for a proactive approach, showcasing IP as a driver of growth through investment attrac…