Drawing upon Robert G. Cooper's work, this episode presents the stage-gate system as a structured method to improve the efficiency and effectiveness of new product development. The stage-gate approach divides the innovation process into distinct stages separated by decision points called gates, involving multidisciplinary teams and senior management. Key benefits highlighted include enhanced quality, stronger market focus, better preliminary work, and more robust project evaluations. Ultimately, the piece argues that adopting a stage-gate system offers a competitive advantage by providing a clear roadmap and improving the success rate of new products.

Show Notes

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