The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which includes confidentiality, conflict checks, and the need for proven expertise, reputation forms in closed circles where precision beats reach. The episode outlines core principles, such as being referable, not merely visible, and ensuring proof precedes advocacy, by engineering three levers: clear positioning, consistent proof assets, and structured relationship rituals. Finally, it presents the IP Subject Matter Expert Model as an operating system to build a credibility stack that makes expertise easy and safe for advocates to recommend, while offering practical steps and a checklist for implementation, focusing on measuring metrics like referral velocity and conversion rates.

Show Notes

📌 Here you can download the white paper on referral marketing for IP experts from the 📝IP Business Academy Blog 👉 [Link]()

📌 Here you will find an overview of the exchange of experiences at Weickmann and Weickmann on digital business development for IP experts with all presentations, slides, and contributions: 👉 Link

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub: 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025: 👉 Link

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📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term: 👉 Link