Hustle with Purpose is more than just a small business podcast. Designed for driven entrepreneurs and innovative small business owners, this show offers a blueprint to transition from the daily grind to impactful growth. Dive into actionable strategies, inspiring success stories, and dedicated resources all geared to elevate your small business.
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Jacinta Gandy Podcasts

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Small Business Straight Talk | Productivity, Time Management, Mindset, & Business Strategies
Amber De La Garza, The Productivity Specialist For Small Business Owners
If you’re a small business owner who wants to learn effective business strategies, improve time management, and elevate productivity to maximize profits, reduce stress, and make time for what matters most, this podcast is for you! Amber is a sought-after coach, trainer, speaker, writer and the creator of Leverage Lab®. Amber gives small business owners the straight talk on what it takes to reduce stress, be productive, and grow your business. Tune in and subscribe to get the straight talk on ...
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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383 | Avoiding Scams, Wire Fraud & Cyberattacks With Jeremiah Baker
53:53
53:53
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53:53In this episode of the Small Business Straight Talk Podcast, I sit down with Cyber Resilience Specialist, Jeremiah Baker, to dive into the work he does to help small businesses protect themselves against cybercrime and discuss tips you can implement immediately to better protect yourself and your business from ransomware attacks, wire fraud, email …
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Why Most Brands Miss the Mark – And How to Become Unforgettable
12:20
12:20
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12:20Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand t…
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382 | A Strong Case For Both Personal AND Business Bucket Lists This Summer
48:45
48:45
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48:45I dive into how to create personal and business bucket lists that support each other and how to turn those seasonal opportunities into real progress! What You’ll Discover In This Episode: ✔ What A Bucket List Really Is ✔ How To Identify What Should Be On Your Bucket LIsts ✔ The Benefits Of Bucket Lists & Why They Work ✔ What A Personal Bucket List …
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Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker
44:11
44:11
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44:11In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insig…
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381 | ADHD Strategies For Neurodivergent Small Business Owners With Skye Waterson
40:30
40:30
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40:30In this episode of the Small Business Straight Talk Podcast, I sit down with ADHD Strategist, Coach, and Founder of Unconventional Wisdom, Skye Waterson, to dive into how she manages her ADHD after being diagnosed in adulthood, her work with neurodivergent business owners, and what tools and strategies she suggests trying to manage your systems and…
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380 | From Doer To Leader: Breaking Free From The Identity Crisis Keeping You Stuck
19:41
19:41
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19:41I dive into how you can break free from a common identity crisis small business owners have - that of being a leader who continues to do the work of their team - and discuss helpful strategies to successfully evolve from doer to leader. What You’ll Discover In This Episode: ✔ The Differences Between A Leader & A Doer ✔ Warning Signs You're Stuck In…
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How Red Bull Built a Brand You Don’t Just Buy From—You Belong To
9:41
9:41
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9:41Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business. Discover how Red Bull: Became a media powerhouse by owning their cont…
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379 | Lead With Love: Eradicating Workplace Toxicity With Dr. Sam Adeyemi
50:56
50:56
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50:56I sit down with the founder and executive director of Daystar Leadership Academy, Dr. Sam Adeyemi, to dive into the issue of workplace toxicity and discuss strategies to quickly turn it around by leading with love. What You’ll Discover In This Episode: ✔ What Toxic Leadership Looks Like & How It Affects Your Team ✔ How To Lead With Love Instead ✔ C…
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How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire
36:17
36:17
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36:17In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared …
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378 | Work Review Extremes Part 3: The Solution Of Balanced Leadership
1:02:21
1:02:21
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1:02:21In this final episode of my Work Review Extremes Series, I dive into the powerful sweet spot in-between overbearing and laissez-faire leadership: balanced leadership. This is where the magic of maintaining quality without stifling creativity happens. By the end of today's episode, you'll have a practical framework to help you determine exactly how …
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The 9 Unbreakable Principles of Startup Branding
21:58
21:58
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21:58What separates enduring startups from the rest? Branding. In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating comm…
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377 | Work Review Extremes Part 2: The Costs Of Laissez-Faire Leadership
30:32
30:32
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30:32I dive into what drives laissez-faire leadership (a very hands-off approach to leading your team) especially when it comes to work review, when to use minimal oversight, and what to do if you’ve crossed the line into problematic neglect. What You’ll Discover In This Episode: ✔ What Laissez-Faire Work Review Looks Like ✔ What Drives This Style Of Ha…
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The Power of Story to Transform Brands and People — with Lauren Nespoli
45:42
45:42
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45:42In this episode of The Unified Brand Podcast, we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate o…
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376 | Work Review Extremes Part 1: The Costs of Overbearing Leadership
21:17
21:17
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21:17Today kicks off our special three-part Work Review Extremes series where I'll show you exactly how to review your team's work effectively without being too overbearing (micromanaging) or too laissez-faire (hands-off) but instead, review it in a balanced way that empowers them and benefits your business as a whole. You'll discover when detailed over…
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375 | The 4 C's Of Goal Achievers With Kristin Burke
46:42
46:42
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46:42I sit down with goal achievement coach Kristin Burke to dive into the habits, shifts, and actions that lead to achieving your business goals and attaining the life and success you desire. What You’ll Discover In This Episode: ✔ What The 4 C’s Of Goal Achievers Are ✔ How To Handle Your Limiting Beliefs ✔ The Problem With Absolutes & What To Do Inste…
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Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience
9:00
9:00
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9:00Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands. Join us as we unpack the 5 essential strategies every f…
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374 | Brand Strategy: The Unsung Hero Of Success With Jacinta Gandy
46:50
46:50
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46:50I sit down with Jacinta Gandy, the Owner and Founder of the Social Circle, a digital marketing agency specializing in branding. We dive into how you can unlock a solid brand strategy for your business which could be the game-changing hero of your success! What You’ll Discover In This Episode: ✔ What A Brand Strategy Is & How To Let Others Know Abou…
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From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale
48:13
48:13
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48:13This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising. In…
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373 | From Self-Negotiation To Action: A Powerful Accountability System
26:17
26:17
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26:17I dive into effective strategies you can combine to create a powerful accountability system that defends against self-negotiation and turns positive intentions into actions! What You’ll Discover In This Episode: ✔ The Link Between Self-Negotiation & Accountability ✔ 5 External Accountability Strategies ✔ 3 Internal Accountability Strategies ✔ How T…
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How Iconic Brands Like Nike & Netflix Broke the Mold
6:33
6:33
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6:33Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background? In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decade…
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372 | Self-Negotiation: Stop Sabotaging Your Business Success
27:11
27:11
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27:11I dive into the real costs of self-negotiation and lay out how to stop engaging in this negative, self-sabotaging pattern of behavior so you can consistently follow through on what matters most instead. What You’ll Discover In This Episode: ✔ The Most Telling Signs Of Self-Negotiation ✔ The Difference Between Decision-Making And Self-Negotiation ✔ …
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Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands
44:26
44:26
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44:26How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller an…
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371 | The XOS™ Method: Exit Without Exiting With Jason Duncan
39:08
39:08
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39:08I sit down with the Founder of The Exiter Club, Jason Duncan, to dive into The XOS™ Method, a framework he created to instruct business owners on how to successfully exit their business without exiting. What You’ll Discover In This Episode: ✔ How Jason Made Peace With Not Being Able To Sell Right Away ✔ The 3 Tiers Of Entrepreneurial Evolution ✔ Th…
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Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA
9:33
9:33
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9:33In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership. Learn the key ta…
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370 | My AI Journey: Overcoming Hesitations, Key Lessons & Big Benefits
30:20
30:20
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30:20I dive into my real, unfiltered experience integrating AI into my business, pulling back the curtain on the hesitations I had to overcome, the key lessons I learned, and the big benefits I am looking forward to as I polish my AI systems. What You’ll Discover In This Episode: ✔ What AI Integration Looks Like For Small Business Owners ✔ The Hesitatio…
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Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership
49:45
49:45
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49:45How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing? In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation. Barry s…
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369 | Life Beyond Survival Mode: A Client Case Study With Amy Pearson
1:00:13
1:00:13
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1:00:13In this episode of the Small Business Straight Talk Podcast, I sit down with Amy Pearson, the Principal Interior Designer of Amy Pearson Design, to discuss her journey as an entrepreneur, the highs and lows of running her successful business, what it was like working with me, and the specifics of how she got out of survival mode and transitioned to…
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The Ultimate Rebranding Roadmap: How to Strategically Transform Your Brand
13:34
13:34
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13:34Thinking about rebranding but unsure where to start? In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation. Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success. Dis…
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368 | 5 Finance Fundamentals To Master Year-Round Tax Organization
49:31
49:31
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49:31I dive into five simple finance fundamentals you can add to your routine to help you master year-round tax organization, so you can go into the next tax season confident and stress-free! What You’ll Discover In This Episode: ✔ How To Separate Your Personal And Business Finances Responsibly ✔ How To Choose The Right Accounting System ✔ The Most Impo…
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Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales
44:55
44:55
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44:55In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to…
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367 | Building Luxury Homes & A Business From The Ground Up With Brad Leavitt
56:38
56:38
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56:38I sit down with Brad Leavitt, the founder and president of AFT Construction, to dive into his entrepreneurial journey, his current expertise as a high-end, luxury custom home builder, and how he runs his successful business day in and day out. What You’ll Discover In This Episode: ✔ How Brad Accomplishes Omnipresence ✔ The Major Pain Points of Buil…
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The Power of a Great Tagline: Iconic Examples & Lessons for Your Brand
10:15
10:15
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10:15Looking to craft a tagline that sticks? In this episode of The Unified Brand Podcast, we explore the power of taglines, breaking down some of the most iconic examples, including Nike’s “Just Do It,” Apple’s “Think Different,” and BMW’s “The Ultimate Driving Machine.” Discover what makes a tagline truly memorable, how it differs from a slogan, and h…
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366 | Pause To Break The People-Pleasing Cycle in Business
31:58
31:58
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31:58I dive into ways to break your cycle of people-pleasing by relying on the phrase pause before I please so you can produce win-win outcomes from otherwise sticky situations that could hold you back. What You’ll Discover In This Episode: ✔ How Client/Vendor/Team Member Pleasing Shows Up In Your Business ✔ Why It’s Crucial To Step Resorting To People …
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Building a Purpose-Driven Brand with Innovative Technology – Seth Casden
29:24
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29:24In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, …
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365 | The Critical Role Of A Google Profile With Nancy Ganzekaufer
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44:33
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44:33I sit down with business coach Nancy Ganzekaufer to dive into the critical role of a Google profile to your business success because it helps you get found instead of getting left behind. What You’ll Discover In This Episode: ✔ What A Google Business Profile Is ✔ How To Get Started & Optimize It ✔ When To Update Your Google Profile ✔ How To Get Pre…
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Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore: Skipping the Strategy: Why a strategy-first approach is essential for success. Ignoring the 'Why': How understanding your rebrand’s purpose shapes …
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364 | Beyond The Hustle: Building 21 Sustainable Business Habits
31:19
31:19
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31:19I dive into 21 real, practical, and sustainable habits that will allow you to grow your business without burning out. What You’ll Discover In This Episode: ✔ Why You Can’t Rely On Your Habits From Year One ✔ 7 Sustainable Financial Habits ✔ 4 Sustainable Leadership Habits ✔ 4 Sustainable Marketing & Sales Habits ✔ 6 Sustainable Productivity & Time …
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Mastering Referral Marketing & Personal Branding with Scott Grates
40:51
40:51
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40:51Struggling to grow your business through referrals? Wondering how to position yourself as the go-to expert in your industry? In this episode of The Unified Brand Podcast, we sit down with Scott Grates, co-founder and head coach of Insurance Agency Optimization. Scott shares his journey of personal and business growth, revealing how he transitioned …
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363 | Optimizing Your Unique Marketing Archetype With Christina Frei
37:11
37:11
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37:11I sit down with branding and marketing expert Christina Frei to dive into optimizing your unique marketing archetype which is YOUR way to communicate that gets you clients AND makes a difference. What You’ll Discover In This Episode: ✔ What A Marketing Archetype Is ✔ The 5 Different Kinds & Their Challenges ✔ How To Discover Which Marketing Archety…
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7 Proven Strategies to Make Your Brand Stand Out
21:08
21:08
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21:08In today’s crowded marketplace, how do you make your brand stand out? In this episode of The Unified Brand Podcast, we break down seven powerful differentiation strategies that help brands build an impactful presence. Learn how companies like Apple, Patagonia, Tesla, and GoPro successfully position themselves to attract loyal customers. We cover: ✅…
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362 | The Priority Dilution Trap: Why You're Working Hard But Getting Nowhere
29:15
29:15
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29:15I dive into how to get out of the priority dilution mindset and instead organize your tasks in priority order so you can power through them, make progress on your goals, and feel accomplished at the end of each day. What You’ll Discover In This Episode: ✔ What Prioritizing Is & Why It’s Important ✔ Why Priority Dilution Occurs & Its Costs ✔ What In…
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361 | Implementing Digital Operations For Business Growth With Michael Greenberg
48:14
48:14
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48:14I sit down with the founder and CEO of Third Brain Digital Operations and Automation, Michael Greenberg, to dive into ways to leverage automation, AI, people, and workflow design to achieve next level digital operations and grow your business! What You’ll Discover In This Episode: ✔ An Introduction To Using AI & Automation In Your Business ✔ The Ef…
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Why a Great Brand Story Has The Power To Change The World - With Seth Erikson
41:15
41:15
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41:15This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discu…
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360 | Delegation Strategies To Free Up Your Time & Empower Your Team
29:55
29:55
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29:55I dive into delegation strategies to free up your time, empower your team, and ultimately transform your business. What You’ll Discover In This Episode: ✔ The Common Barriers To Delegating ✔ The Benefits Of Delegating ✔ How To Create A Culture Of Accountability ✔ Effective Delegation Strategies To Try ✔ The 4 Simple Steps To Delegating ✔ So Much Mo…
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How to Embed Memorability into Your Brand's DNA: Proven Strategies for Long-Term Recognition
10:04
10:04
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10:04Discover how top brands like Nike, Apple, and Netflix embed memorability into their DNA to stand out in a competitive marketplace. In this episode, we break down four actionable steps to ensure your brand is recognized and remembered: Repetition for recognition. Emotional triggers that leave lasting impressions. Consistent brand cues across all cha…
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359 | Digital Organization: Moving From Chaos To Calm With Shawn Lemon
49:30
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49:30I sit down with the Founder of the Digital Organizer, Shawn Lemon, to dive into smart digital organization strategies to help you organize your files, passwords, and emails so you can be more efficient, effective, and productive. What You’ll Discover In This Episode: ✔ The Positive Impacts Of Digital Organization ✔ Where To Get Started With It ✔ Be…
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358 | How I Saved $5,000 In Two Hours By Doing A Subscription Audit
16:21
16:21
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16:21I dive into how doing a two-hour subscription audit saved me $5,129 and how you can also trim the fat and save big money in your business by doing a subscription audit. What You’ll Discover In This Episode: ✔ The 2 Simple Steps In My Subscription Auditing Process ✔ The Key Questions To Ask Yourself ✔ How Those Questions Gave Me Specific Wins ✔ Less…
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Encore: Cleaning The Slate For A Fresh Start
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24:11
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24:11I dive into how taking time to gain clarity on what hasn’t been working in your business this year and cleaning the slate of that baggage this month can help you start fresh in the new year. What You’ll Discover In This Episode: ✔ An Easy Way To Reclaim A Lot Of Time & Energy ✔ 3 Powerful Questions To Ask To Gain Clarity ✔ What You Need To Leave In…
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357 | Recruiting High-Performers & Making A-Player Hires With Laura Couvillon
53:47
53:47
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53:47I sit down with the Co-Founder of Integrate-Up, Laura Couvillon, to dive into the wisdom, strategy, and negotiation skills it takes to successfully recruit high-performers and hire A-players to your dream team who actually fit your culture. What You’ll Discover In This Episode ✔ Why A Buzzword Hire Is Not For You ✔ Hiring Myths Not To Be Ignored ✔ …
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10 Powerful Reasons to Rebrand Your Business Now
11:36
11:36
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11:36Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode div…
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