Building A Purpose-Driven Brand With Innovative Technology – Seth Casden The Unified Brand

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Building a Purpose-Driven Brand with Innovative Technology – Seth Casden

3M ago 29:24

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In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success.

Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery.

But how do you educate the market, position an innovative product, and scale a brand with a strong mission?

We dive into:

✅ The role of brand storytelling in educating consumers about new technology

✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category

✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more)

✅ How a strong brand purpose drives long-term business success

✅ What’s next for Salient in 2025

If you’re a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights!

Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! ⁠⁠Brand PowerScorecard UK⁠⁠

🎧 Tune in now and take your brand to the next level!

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Do Feel like your brand could use improving but not sure where to start?

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