Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
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Jason Ackerman Jason Fernandez Podcasts

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The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 1)
1:04:23
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1:04:23Are you delivering the class experience your members deserve? In Part 1, we break down what Coaches should be striving for with the Whiteboard Brief and Warm Up. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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7 CrossFit Gyms. One Owner. Here’s How He Does It
38:39
38:39
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38:39📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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World-Class Cool-Downs: The Secret to Better Recovery and Retention
59:08
59:08
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59:08The Cool-Down isn’t optional — it’s a vital part of the coaching experience. In this episode, we’ll break down how CrossFit Coaches can use those final minutes of class to improve recovery, build connection, and boost retention. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING …
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Nutrition, Personal Training, Childcare - What Should CrossFit Gyms Cut or Keep?
23:50
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23:50What should your CrossFit gym really be offering? In this live 1-on-1 sit down, we help Bob—an actual Affiliate Owner—break down whether programs like nutrition coaching, personal training, and childcare are worth keeping or cutting.If you're struggling with too many services, unclear ROI, or just trying to simplify your gym, this conversation will…
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How to Balance Group Management and Individualized Coaching
1:02:41
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1:02:41Learn how to run a smooth, high-energy CrossFit class while still giving every athlete the individual coaching they need. In this episode, we’ll break down how to balance group management with personalized impact—so no one gets overlooked.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development -- 📈 Want to GROW YOUR GYM WITHOUT SAC…
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The 4 A’s of Feedback Every CrossFit Affiliate Owner Needs to Know
24:21
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24:21In part 5 of our leadership series with Saša Mirković, we unpack why feedback is a non-negotiable for elite teams and how to create a culture where it's welcomed. Learn how to implement 360 feedback, apply the 4 A’s, and build trust that transforms your CrossFit Affiliate. Episode Resources Dealing with Conflict and 360 Feedback Is Conflict Propell…
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Fix Your Gym Culture Without Firing Your Team
37:37
37:37
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37:37In part 4 of our leadership series with Saša Mirković, we dive into how CrossFit gym owners can fix a broken team culture—even if they’ve let it slide for years. Learn the three shortcuts to rebuilding trust, creating alignment, and leading with purpose. Episode Resources Values Cards Creating your Culture Right People Rituals and Sharecon Meeting …
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The 5 Levels of Leadership for CrossFit Gym Owners
54:03
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54:03In part 3 of our leadership series with Saša Mirković, we break down the 5 Levels of Leadership every CrossFit Affiliate Owner needs to understand to build a strong, aligned team. If you want to scale your impact and create a gym culture that lasts, it starts with developing leaders—not just Coaches. Epsiode Resources The Nudge Newsletter Sign Up S…
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The Cringeworthy Mistakes That Made Ackerman A Better Affiliate Owners
31:09
31:09
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31:09In part 2 of our leadership series with Saša and Laura Mirković, Jason Ackerman rewinds to the early days of Albany CrossFit—sharing the real mistakes, messy growth, and unexpected lessons that shaped a stronger culture. If you're an Affiliate Owner learning as you go, this episode is packed with hard-earned insights and the power of empathy in lea…
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Running a CrossFit Gym with Your Spouse (Without Killing Each Other)
40:02
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40:02In part one of this 5-part leadership series, Saša and Laura Mirković share what it’s really like to run a business with your spouse—and how they’ve stayed aligned for over 30 years. From building trust to scheduling “coffee time,” this episode is packed with tactical insights for CrossFit gym owners navigating partnership, parenting, and leadershi…
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Make CrossFit Fun Again | Denise Thomas
1:00:27
1:00:27
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1:00:27📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? Join Th…
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Inside Chuck Carswell’s Playbook for CrossFit Seminar Success
57:37
57:37
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57:37📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? Jo…
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The Exact Cues We Use to Coach CrossFit Athletes Every Day
1:00:52
1:00:52
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1:00:52Todd and Kristin break down the exact cues they actually use when coaching a real CrossFit class. From verbal to visual to tactile, they’ll share what works, why it works, and how to choose the right cue for the fault in front of you—so you can coach with more confidence and impact.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Develo…
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Solving This CrossFit Gym Owner’s Biggest Pain Point
29:24
29:24
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29:24Jason Fernandez does a live coaching session with a CrossFit Gym Owner. Watch and learn as he solves the biggest pain point with an affiliate owner in real time. --- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Incr…
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The 3 Cueing Styles Every CrossFit Coach Needs | Denise Thomas
1:01:12
1:01:12
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1:01:12📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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786. Should You Run a Competition at Your CrossFit Gym?
56:32
56:32
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56:32📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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785. Three Pillars Method for Nutrition w/ EC Synkowski
36:10
36:10
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36:10📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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The 2-1-2 Method: How to Coach Every CrossFit Athlete in Class
1:04:39
1:04:39
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1:04:39📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join…
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784. Bringing Doctors and CrossFit Coaches Together | Global Health Project
45:41
45:41
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45:41📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The …
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783. If You're Ignoring Data & AI, Your Gym Is Falling Behind
51:08
51:08
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51:08📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowl…
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1
How to Train Your Coaching Eye to See More Faults
1:02:38
1:02:38
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1:02:38📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The …
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782. How to Start A Masters Program at Your CrossFit Gym
1:00:44
1:00:44
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1:00:44📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge…
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781. The Simple Marketing Strategy for Growing Your CrossFit Gym
57:20
57:20
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57:20📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowl…
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BTK 038. What CrossFit Got Right (And What It Missed) | John Welbourn - Power Athlete
1:38:23
1:38:23
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1:38:23📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches --- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coachin…
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Sharpen Your Coaching Eye: The Power of Set-Up and Finish Positions
1:01:18
1:01:18
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1:01:18📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches --- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VI…
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780. How to Create a Coaching Staff That Grows Your CrossFit Box
1:24:16
1:24:16
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1:24:16📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches --- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS…
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BTK. 037 What It Really Takes to Become a Professional CrossFit Coach | Denise Thomas
1:25:11
1:25:11
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1:25:11📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Le…
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Are You a Living Demo of the Standard You Set in the Gym? | Katie Hayes
58:24
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58:24📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Le…
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779. The #1 Growth Strategy for CrossFit Gyms (Hint: It’s Not More Leads)
53:10
53:10
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53:10📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Learn …
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BTK 036. The Best CrossFit Coaches You've Never Met | Ryan Wheeler & Tony Oxley
29:18
29:18
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29:18📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Learn …
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1
How to Build Community and Connect with Every CrossFit Athlete
1:02:31
1:02:31
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1:02:31📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Le…
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779. The Best Sales Training CrossFit Gym Owners Never Got (Until Now)
1:09:01
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1:09:01📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coaching VIDEOS - Learn from…
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BTK 035. Teaching | Criteria of Effective Coaching | Kristin Bowen
31:55
31:55
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31:55📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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Managing Mixed Skill Levels: How to Keep Every CrossFit Athlete Engaged
1:05:43
1:05:43
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1:05:43Ready to grow your gym and develop your staff? Start Affiliate University now for FREE TRIAL. Click here. -- 🏋️Want to LEVEL UP YOUR COACHING? Click here -- 👋 NEW HERE? HERE'S WHAT WE DO. 👇👇 We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. 👉 FOR AFF…
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778. The #1 Strategy for Growing Your Gym on Purpose
1:01:27
1:01:27
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1:01:27Want to grow your CrossFit Affiliate? Click here. Most affiliate owners are stuck reacting instead of leading because they’ve never built a real strategy for growth. In this episode, Jason Fernandez breaks down the exact framework you need to grow your gym on purpose—not by accident.
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BTK 034. Group Management | The Criteria of Effective Coaching | Pete Shaw
49:02
49:02
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49:02Effective group management is key to running a great class. In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Pete Shaw break down how a solid plan keeps Coaches on track while optimizing teaching, seeing, and correcting. From class flow to transitions and athlete engagement, Part 4 of this 5-Part Series delivers actionable st…
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How to Use Progressions to Teach Complex CrossFit Movements
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1:04:34Join Todd and Kristin every Thursday at 9AM EST for LIVE Coach Development on Youtube & Facebook! -- AffiliateCon - Join the Waitlist HERE -- Register for the Affiliate Tour coming to a city near you! -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here -- 🏋️Want to LEVEL UP YOUR COACHING? Click here …
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777. Buying a Gym & Buying a Building in Just 4 years | Eureka CrossFit
45:17
45:17
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45:17In this episode, Brian and Shannon Bage of Eureka CrossFit share how they transformed their Affiliate in just 4 years. In this short time, they have navigated rate increases, restructured their operations, and made decisions that ultimately positioned them to purchase their own building. Tune in to hear their journey of growth, leadership, and what…
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BTK 033. Presence & Attitude | The Criteria of Effective Coaching
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25:00In Part 3 of this 5-part series on CrossFit’s 6 Criteria of an Effective Coach, Pat Barber and Todd Occhiuto explore the impact of presence and attitude in coaching. They discuss how different coaching styles can be effective as long as athletes feel seen and supported. Through personal insights and practical advice, they provide Coaches with the t…
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The Layering System: How to Teach Movement Like a Level 4 Coach
1:05:07
1:05:07
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1:05:07Join Todd and Kristin every Thursday at 9AM EST for LIVE Coach Development on Youtube & Facebook! -- AffiliateCon - Join the Waitlist HERE -- Register for the Affiliate Tour coming to a city near you! -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here -- 🏋️Want to LEVEL UP YOUR COACHING? Click here -- 🧠…
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776. A Teacher’s Path to Gym Ownership | CrossFit Charlton
35:11
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35:11In this episode, Jason and Danielle Leboeuf share their journey of balancing careers in education with the leap into full-time CrossFit gym ownership. They discuss the challenges of leaving behind stability, the rewards of showing their kids the value of hard work and risk-taking, and the impact of building a strong, supportive community at CrossFi…
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BTK 032. Demonstration | The Criteria of Effective Coaching | Lindsay Andrew
25:49
25:49
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25:49In Part 2 of this 5-part series on the Criteria of Effective Coaching, Pat Barber, Todd Occhiuto, and Lindsay Andrew dive into demonstration. They break down why moving well matters, how to refine your own movement, and why setting the right example in and out of the gym is so important. -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here…
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775. "I Knew We Were Heading to the Bottom." | CrossFit Donelson
35:11
35:11
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35:11Spencer Smith, Owner of CrossFit Donelson, shares the difficult lessons he learned through failure and the journey to turning his gym around. From near burnout and financial struggles to finding the right mentorship and rebuilding with purpose, Spencer shares the mindset shifts, leadership strategies, and actionable steps that helped him create a t…
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BTK 031. Seeing & Correcting | The Criteria of Effective Coaching | Brentnie Kincaid
46:04
46:04
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46:04In Part 1 of this 5-Part Series on CrossFit’s 6 Criteria of an Effective Coach, Pat Barber, Todd Occhiuto, and Brentnie Kincaid dive into seeing and correcting, one of the most crucial skills for any Coach. They break down how to develop your eye for movement, when to make corrections, and how to prioritize verbal, visual, and tactile cues to make …
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774. NASCAR Lessons That Built a Thriving CrossFit Gym | CrossFit Catawba Valley
36:34
36:34
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36:34Ryan Pepe, Owner of CrossFit Catawba Valley, shares how his 20-year career in NASCAR shaped his approach to gym ownership. From high-pressure pit crew operations to implementing systems that drive efficiency and growth, Ryan discusses key lessons that helped him transform his Affiliate. He also opens up about raising rates in a small town, improvin…
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BTK 030. The Road to CrossFit Seminar Staff Flowmaster | Eric O'Connor
57:32
57:32
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57:32In this episode of Behind The Knowledge, Eric O’Connor shares his journey from CrossFit Games athlete to seasoned mentor, offering insights into what it takes to become a World-Class Coach. He discusses the importance of mastering the fundamentals, learning from setbacks, and staying true to CrossFit’s methodology to create a lasting impact. Throug…
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773. Breaking Mental Barriers to Build a Better Affiliate | CrossFit 184
36:44
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36:44Zev and Erin Green of CrossFit 184 share their journey as CrossFit Affiliate Owners from financial struggles and living in a construction trailer to building a thriving gym with full-time staff. They discuss how mindset coaching helped them overcome past trauma, strengthen relationships, and lead with purpose—showing that success in Affiliate Owner…
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BTK 029. Pivoting Passion Into a Coaching Career | Connor McDonald
1:01:04
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1:01:04In this episode of Behind the Knowledge, Connor McDonald shares his journey from aspiring professional baseball player to becoming a CrossFit Seminar Staff member and owner of Bar 10 CrossFit. He reflects on the pivotal moments that shaped his career, from discovering CrossFit in Alaska to pursuing his Level 1 and eventually building a thriving aff…
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772. The Setbacks That Shaped a Level 4 Coach | Meghan Russell
35:37
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35:37Meghan Russell of CrossFit JAX shares her journey to earning a spot on CrossFit Seminar Staff, detailing the challenges, failures, and resilience it took to achieve her dream. From struggling with the old Level 2 and Level 3 exams to navigating setbacks and self-doubt, she reflects on the lessons learned and the power of trusting the process. -- 📈W…
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BTK 028 Coaching Everyday Athletes vs. Elite Competitors | Adrian Conway
1:00:26
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1:00:26In this episode of Behind the Knowledge, Adrian Conway shares his journey from competitive athlete to elite Coach, breaking down the key differences in training everyday athletes versus high-level competitors. He dives into the nuances of coaching, balancing performance with longevity, and the lessons he’s learned from his time on CrossFit Seminar …
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