Best Jeff Sauer Podcasts (2025)

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Measurement Marketing Framework Secrets with Jeff Sauer 32:19

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14d ago32:19

32:19

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…

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Using AI to Stay Focused 30:57

16h ago30:57

30:57

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused Jeff and Mercer explore how AI enhances focus in both personal and professional spheres. Jeff highlights two primary applications of AI for focus: boosting productivity to accomplish more with fewer resourc…

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Insider PR Strategies for Small Businesses with Nancy Marshall 35:55

7d ago35:55

35:55

Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…

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Writing Books: The Good, The Bad, & The Ugly 30:34

8d ago30:34

30:34

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities. Jeff…

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Where Does AI Fit In Your Sales Funnel? 30:10

15d ago30:10

30:10

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel? Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness. Jeff outlines a B2B …

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Why Playing the Villain in Marketing Actually Works with Brian Massey 35:30

21d ago35:30

35:30

What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful an…

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Podcast Marketing for Growth 30:00

22d ago30:00

30:00

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others. The hosts emphasize that podcasts effectively warm up an au…

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GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso 34:31

28d ago34:31

34:31

For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University…

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Automation First: Pros and Cons 30:41

29d ago30:41

30:41

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Automation First: Pros and Cons Jeff and Mercer emphasize that successful automation requires a clearly defined, repeatable process before any building begins. Initially, Jeff viewed automation negatively, associating it with spam a…

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The LinkedIn Content Strategy That Actually Works with Joe McKay 30:15

1M ago30:15

30:15

LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solop…

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Building a Culture of Accountability 30:44

1M ago30:44

30:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability. The discussion centers on establishing a "culture of GUSTO" within a business. Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven acti…

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Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright 29:35

1M ago29:35

29:35

You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of thr…

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AI Powered Sales Techniques and Tactics 29:44

1M ago29:44

29:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Powered Sales Techniques and Tactics Jeff and Mercer explore how AI tools can refine and improve service-based businesses' sales processes. The hosts discuss using AI to qualify leads, create compelling sales copy, and analyze cu…

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Boost Your LinkedIn Visibility with Kate Paine 33:27

2M ago33:27

33:27

LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digita…

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Breaking Bottlenecks In An AI-First Business 29:25

2M ago29:25

29:25

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Breaking Bottlenecks In An AI-First Business Today’s discussion centers on identifying and eliminating bottlenecks within an AI-first business framework. Bottlenecks can exist even in AI-driven companies, often stemming from limiting beliefs or…

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Grow Your Organic Traffic Through Pinterest with Nadalie Bardo 34:01

2M ago34:01

34:01

Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, k…

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Using AI Agents As Your Copilot 30:30

2M ago30:30

30:30

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI Agents As Your Copilot. The discussion centers on utilizing AI agents as a business partnership. The hosts emphasize the changing definition of AI agents, from individual bots to AI-driven tools and behaviors. Using AI agents to access…

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Spinning Customer Stories into Marketing Gold with Joel Klettke 36:21

2M ago36:21

36:21

Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantl…

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The Art of Using AI For Feedback 29:41

2M ago29:41

29:41

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback. The discussion centers on effectively utilizing AI in the feedback process. Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from. AI's c…

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Finding the Right ESP for Your Email Marketing Needs with Robert Brandl 32:41

2M ago32:41

32:41

Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, e…

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Visionary Leadership In AI-First Businesses 28:59

2M ago28:59

28:59

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses. The insights shared center on the role of visionary leadership in businesses that prioritize AI. Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity. Th…

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Emotional Targeting: The Key to Higher Conversions with Talia Wolf 30:25

3M ago30:25

30:25

When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimizati…

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Can AI Build Your Brand? 30:44

3M ago30:44

30:44

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand? Explore the central debate: Can AI build a brand, or is human input essential? Understand the argument that AI tools can assist in brand building, even if they can't fully automate it. Learn how to use AI to…

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Stand Out in a Noisy Digital World with Miriam Schulman 30:42

3M ago30:42

30:42

Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insig…

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AI Tactics You Can Implement Today 29:48

3M ago29:48

29:48

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Tactics You Can Implement Today. Discover practical ways to prompt AI for better results, including having AI refine your initial prompts. Learn how to get AI to understand the intent behind your requests, leading to more valuabl…

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Practical AI Applications for Your Marketing Strategy with Rich Brooks 34:16

3M ago34:16

34:16

I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," an…

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Game OVER. Game ON! 30:53

3M ago30:53

30:53

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Game OVER. Game ON! The old ways are over. It's time to embrace the new reality of AI and how it's changing the game. AI isn't just a tool, it's your new teammate. Learn how to effectively collaborate with AI to achieve remarkable results. Stop…

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When and How to Hire a Videographer for Your Business with Kurt Grazer 28:57

3M ago28:57

28:57

Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filmi…

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Should You Become An AI-First Business? 31:36

3M ago31:36

31:36

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Should You Become An AI-First Business? Discover why becoming an AI-first business is crucial in today's rapidly evolving landscape. Learn how AI can significantly enhance productivity and efficiency across various business functions. Understan…

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Faster, Better, Smarter: Making AI Work for You with Dan Sanchez 34:26

3M ago34:26

34:26

Whether you're just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even us…

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Handling Tension On Your Team 30:03

4M ago30:03

30:03

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Handling Tension On Your Team. Identifying Tension: Mercer and Jeff discuss various signs of tension within a team, such as missed deadlines, unmet expectations, and individuals feeling nervous about their roles. The Importance of Setting Clear…

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Breaking Free from Hourly Billing: Profit Strategies with Jonathan Stark 37:29

4M ago37:29

37:29

Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only …

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Executive Assistants - Do You Still Need One? 30:26

4M ago30:26

30:26

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Executive Assistants - Do You Still Need One? Executive Assistants (EAs) vs. Systems: The hosts revisit their differing opinions on the necessity of EAs in today's business world, considering the rise of AI and automation. The Changing Role of …

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Mastering AI Prompts for Better Results with Dustin W. Stout 36:13

4M ago36:13

36:13

Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the …