Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback.

• The discussion centers on effectively utilizing AI in the feedback process.

• Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from.

• AI's capability to provide objective, data-driven feedback is key, as it can aid in better decision-making.

• The hosts introduce the concept of creating AI-driven "digital twins" of customers or team members to gain valuable feedback and insights.

• AI’s ability to analyze data and identify patterns to provide unique perspectives in feedback scenarios is a key takeaway.

• The episode concludes by considering the necessity of blending human judgment with AI capabilities for optimal feedback implementation.