Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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289. Dr. Michael Doney, Executive Medical Director of Biograph
37:04
37:04
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37:04Today, I'm joined by Dr. Michael Doney, Executive Medical Director of Biograph. A preventative health and diagnostics clinic, Biograph combines comprehensive testing and personalized lifestyle interventions for a complete concierge medical experience. In this episode, we explore its approach to designing a next-gen patient journey. We also cover: M…
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288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics
42:27
42:27
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42:27Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics. Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover. In this episode, we explore Kin's mission to create social rituals rooted in conscious connection. We also cover: Priorit…
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287. Ross Mackay, Founder & CEO of Cadence
41:49
41:49
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41:49Today, I'm joined by Ross Mackay, founder and CEO of Cadence. Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders. In this episode, we discuss building a brand that's bigger than the product itself. We also cover: Shaping a lifestyle brand with strateg…
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286. Dr. Anthony Gustin, Co-Founder of Lineage Provisions
42:28
42:28
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42:28Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well…
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285. Robert Hammond, President & CSO of Therme Group US
38:46
38:46
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38:46Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover: Creating affordable wellness …
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284. Robby Sansom, Co-Founder & CEO of Force of Nature
41:17
41:17
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41:17Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also…
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283. Pete Hull, Founder and CEO of Fitstop
35:55
35:55
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35:55Today, I'm joined by Pete Hull, founder and CEO of Fitstop. With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection. In this episode, we discuss the brand’s approach to results-driven social fitness. We also cover: Fostering genuine community Finding the rig…
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Today, I'm joined by Tom Leverton, CEO of Purpose Brands. The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members. In this episode, we discuss integrating two fitness powerhouses to create a …
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281. Ariana Thacker, Founder & CEO of MoldCo
38:56
38:56
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38:56Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo. Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D. In this episode, we discuss building a healthcare platform for mold toxicity. We also cover: • Mold exposure’s imp…
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280. Marina Pavlovic Rivas, Co-Founder & CEO of Eli Health
37:19
37:19
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37:19Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized healt…
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Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evo…
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278. Ben Lewis, Co-Founder & CEO of Little Spoon
35:44
35:44
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35:44Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 year…
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Today, I'm joined by Darren MacDonald, CEO of Tonal. Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity. In this episode, we discuss the evolution of connected fitness and strength training as medicine. We also cover: …
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276. Bryan Myers, President & CEO of [solidcore]
37:47
37:47
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37:47Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targ…
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Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing. We also cover: • Gym and wellness design tr…
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274. Marc Washington, Founder & Executive Chairman of Supergut
35:34
35:34
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35:34Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand’s evolution from DTC to nationwide retail. We also cover:…
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273. Dr. Ryan Greene, Co-Founder & Medical Director of Monarch Athletic Club
41:27
41:27
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41:27Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club. Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based services spanning personal training, preventative health, nutrition support, and physical therapy. In this episode, we discuss Monarch’s model for delivering compre…
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272. Luke Saunders, Founder & CEO of Farmer’s Fridge
30:41
30:41
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30:41Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer’s Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Us…
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271. Santiago Gomez, Founder & CEO of Padel Haus
26:11
26:11
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26:11Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus. After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club. In this episode, we discuss the company’s luxury social sports experience and expansion plans. We a…
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270. Karl Sanft, President & CEO of 24 Hour Fitness
38:22
38:22
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38:22Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness. A leading US operator, 24 Hour Fitness’s HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth. In this episode, we discuss transforming the chain for the next generation of gym-goers. We…
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269. Joanna Strober, Founder and CEO of Midi Health
34:50
34:50
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34:50Today, I'm joined by Joanna Strober, founder and CEO of Midi Health. Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies. In this episode, we discuss the company's approach to women's midlife health. We also cover: • Midi Health’s pilot prog…
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268. Scott DeRue, CEO of The IRONMAN Group
39:54
39:54
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39:54Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group. The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights. In this episode, Scott shares his vision for elevating the athlete experience. We also cover: Scott’s experience a…
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267. Kristina Saffran, Co-Founder & CEO of Equip
37:08
37:08
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37:08Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip. After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care. In this episode, we discuss designing support for sustainable recovery. We also cover: Breaking down stigmas Delivering quality ca…
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266. Cesar Carvalho, Co-Founder & CEO of Wellhub
36:03
36:03
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36:03Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub. Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions. In this episode, we discuss the company's evolution. We also cover: • Executing a successful rebra…
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265. Jim Donnelly, Co-Founder & CEO of Humanaut Health
46:49
46:49
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46:49Today, I'm joined by Jim Donnelly, co-founder and CEO of Humanaut Health. Scaling preventative health clinics, Humanaut Health leverages the latest medical therapies and wellness tech to help members reach peak functional, physical, and mental performance. In this episode, we talk about democratizing longevity medicine. We also cover: • Scaling a n…
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