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284. Robby Sansom, Co-Founder & CEO of Force of Nature

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Manage episode 477169567 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature.

Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration.

In this episode, we discuss building a radically transparent, values-driven meat company.

We also cover:

  • The real cost of cheaply produced food

  • Reshaping consumer perception and habits

  • Restoring ecosystems with climate-friendly farming

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider

Force of Nature Website: https://forceofnature.com/IG: https://www.instagram.com/forceofnaturemeats/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Force of Nature's mission

(04:00) Problems with our current food system

(06:30) Agriculture's impact on global land use

(09:00) Misaligned incentives in food production

(12:30) Creating transparency and authenticity in meat production

(16:15) How Force of Nature ensures quality and integrity

(18:45) Testing every batch for antibiotic residue

(21:15) Connecting consumers back to their food system

(24:30) Changing consumer perception about food pricing

(28:15) The commoditization of chicken and its problems

(31:45) Force of Nature's poultry program and higher standards

(35:15) The ancestral blend and incorporating organ meats

(37:30) Future roadmap

(40:00) Conclusion

  continue reading

291 episodes

Artwork
iconShare
 
Manage episode 477169567 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature.

Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration.

In this episode, we discuss building a radically transparent, values-driven meat company.

We also cover:

  • The real cost of cheaply produced food

  • Reshaping consumer perception and habits

  • Restoring ecosystems with climate-friendly farming

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider

Force of Nature Website: https://forceofnature.com/IG: https://www.instagram.com/forceofnaturemeats/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Force of Nature's mission

(04:00) Problems with our current food system

(06:30) Agriculture's impact on global land use

(09:00) Misaligned incentives in food production

(12:30) Creating transparency and authenticity in meat production

(16:15) How Force of Nature ensures quality and integrity

(18:45) Testing every batch for antibiotic residue

(21:15) Connecting consumers back to their food system

(24:30) Changing consumer perception about food pricing

(28:15) The commoditization of chicken and its problems

(31:45) Force of Nature's poultry program and higher standards

(35:15) The ancestral blend and incorporating organ meats

(37:30) Future roadmap

(40:00) Conclusion

  continue reading

291 episodes

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