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287. Ross Mackay, Founder & CEO of Cadence

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Manage episode 480898359 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.

Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.

In this episode, we discuss building a brand that's bigger than the product itself.

We also cover:

  • Shaping a lifestyle brand with strategic collabs
  • Decision-making frameworks for high-performing teams
  • Creating content to document the entrepreneurial journey

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Cadence Website: https://usecadence.com/

Cadence IG: https://www.instagram.com/usecadence/

YouTube: https://www.youtube.com/@RossMackay1

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Ross's background and entrepreneurial journey

(03:50) The transition from Daring Foods to Cadence

(05:10) Differentiating in a crowded supplement market

(08:35) Building authentic brand content and community

(11:10) Strategic collaboration approach and tiered partnerships

(14:15) The momentum behind Cadence's rapid growth

(16:30) Decision-making frameworks for a high-performing team

(20:50) Creating lifestyle products vs just supplements

(23:50) Cadence's product system: Core, Race, and Recover

(27:25) Product roadmap and upcoming innovations

(32:35) The cultural rise of running and endurance sports

(35:15) Personal athletic goals vs. product development

(37:50) Balancing entrepreneurship with new fatherhood

(41:00) Conclusion

  continue reading

290 episodes

Artwork

287. Ross Mackay, Founder & CEO of Cadence

Fitt Insider

14 subscribers

published

iconShare
 
Manage episode 480898359 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.

Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.

In this episode, we discuss building a brand that's bigger than the product itself.

We also cover:

  • Shaping a lifestyle brand with strategic collabs
  • Decision-making frameworks for high-performing teams
  • Creating content to document the entrepreneurial journey

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Cadence Website: https://usecadence.com/

Cadence IG: https://www.instagram.com/usecadence/

YouTube: https://www.youtube.com/@RossMackay1

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Ross's background and entrepreneurial journey

(03:50) The transition from Daring Foods to Cadence

(05:10) Differentiating in a crowded supplement market

(08:35) Building authentic brand content and community

(11:10) Strategic collaboration approach and tiered partnerships

(14:15) The momentum behind Cadence's rapid growth

(16:30) Decision-making frameworks for a high-performing team

(20:50) Creating lifestyle products vs just supplements

(23:50) Cadence's product system: Core, Race, and Recover

(27:25) Product roadmap and upcoming innovations

(32:35) The cultural rise of running and endurance sports

(35:15) Personal athletic goals vs. product development

(37:50) Balancing entrepreneurship with new fatherhood

(41:00) Conclusion

  continue reading

290 episodes

All episodes

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