Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests ...
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Joie Roberts Podcasts
Welcome to AdVenture, the Amazon Ads and e-commerce growth podcast by BidX. This show goes beyond numbers and profits — it’s about the visionaries, Amazon sellers, and brand builders who have scaled their businesses, mastered PPC, DSP, and AMC, and navigated the challenges of today’s digital marketplace. Each episode delivers actionable strategies, expert insights, and inspiring stories to help you accelerate your Amazon advertising, optimize performance, and leave your own mark on the e-com ...
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S4 E2 Part 2 Scale Summit: AdCelerate Every Stage with Amazon Ads with Joie Roberts
7:21
7:21
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7:21In this episode, Joie Roberts discusses the key insights from Scale Summit regarding the balancing act between growth and profit during Q4. The conversation emphasizes the importance of timing and strategy, introducing the Q4 flywheel strategy that focuses on aligning bids, pricing, and measurement tools to maximize profitability. Joie highlights t…
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Local to National: Ezra Coffee's Success Story with Jessica Ezra
12:55
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12:55In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for…
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S4 E1 Part 1 Scale Summit: AdCelerate Every Stage with Amazon Ads with Joie Roberts
6:12
6:12
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6:12In this episode, Joie Roberts recaps the key insights from the Scale and Summit event, focusing on the importance of understanding the Amazon ecosystem, the role of AI in marketing strategies, and actionable insights for sellers to optimize their performance. The discussion emphasizes the need for a holistic approach to marketing, where strategy pr…
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#149 Unlocking Multi-Channel Success with Amazon MCF with Wain Yu
19:20
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19:20Summary In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processe…
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S3 E8 Amazon Accelerate 2025 AI Recap with Joie Roberts
7:04
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7:04In this episode, Joie Roberts recaps key takeaways from Amazon Accelerate, emphasizing the transformative role of AI in business. She discusses the launch of Creative Studio, an AI tool that streamlines ad creation, and Seller Assistance, which acts as a co-pilot for managing Amazon accounts. Joie highlights the importance of integrating AI into bu…
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S3 E7 Navigating Amazon's Review Landscape: Insights from Shane Barker
34:16
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34:16In this conversation, Shane Barker discusses the complexities of managing Amazon reviews, the challenges of removing negative feedback, and the importance of understanding customer feedback. He shares his journey in digital marketing and the founding of TraceFuse, a company dedicated to helping brands navigate the review landscape. The discussion a…
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S3 E6 Prep for Amazon Accelerate 2025 - Everything you need to know with Joie Roberts
6:14
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6:14Heading to Amazon Accelerate 2025? Come find us at Booth #44! I’ll be there with the BidX team sharing how brands can get the most out of Amazon Ads this Q4 and beyond. From holiday campaign strategies to scaling with DSP + AMC, we’re ready to talk about what matters most to your brand’s growth. Want to set up a meeting in advance? Let’s lock in a …
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S3 E5 Culture, Content, and Conversions: The Secret to Global Selling with Maik Busch
25:29
25:29
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25:29In this episode of the Adventure Podcast, Joie Roberts interviews Maik Busch from REVOIC, exploring the evolution of marketplace strategies in e-commerce. They discuss the transition from daily deals to a more holistic approach in brand building, the complexities of cross-border selling in Europe, and the vital role brokers play in navigating legal…
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S3 E4 Escaping Seller Support: How John Cavendish Built the Amazon Fix-It Team You Wish You Had
24:02
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24:02Summary In this episode of the AdVenture Podcast, Joie Roberts interviews John Cavendish, founder of Seller Candy, who shares insights on the challenges Amazon sellers face, particularly with seller support and account health. John discusses the importance of managing seller central issues proactively, the emotional struggles sellers encounter, and…
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S3 E3 Behind the Brand: How My Amazon Guy Scales 400+ Clients with Proven Seller Tactics with Noah Wickham
29:36
29:36
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29:36In this episode, Joie Roberts interviews Noah Wickham, Sales Director at My Amazon Guy, discussing essential strategies for success on Amazon. They explore common seller mistakes, the importance of investment in advertising, and the necessity of SEO optimization. Noah shares insights on overcoming sales plateaus, effective catalog management, and t…
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S3 E2 Part 2: Big Moves, Bigger Vision: Behind the BidX Acquisition with BidX Co-Founders
19:34
19:34
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19:34In this episode, Joie Roberts hosts a discussion with the co-founders of BidX, Nadine Schoepper and Max Hofmann to openly discuss the acquisition of BidX by Worldeye. The conversation explores the qualities that make BidX a perfect fit for Worldeye, the importance of building a strong ecosystem for e-commerce sellers, and the role of AI in enhancin…
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S3 E1 Big Moves, Bigger Vision: Behind the BidX Acquisition with Worldeye’s CEO & BidX Co-Founders
33:02
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33:02In this episode, Joie Roberts hosts a discussion with the co-founders of BidX, Nadine Schoepper and Max Hofmann, along with Russ Hayward, CEO of Worldeye, to announce the acquisition of BidX by Worldeye. The conversation explores the qualities that make BidX a perfect fit for Worldeye, the importance of building a strong ecosystem for e-commerce se…
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S2 E14 Navigating Tariffs: A Guide for Amazon Sellers with Joie Roberts and Jamie Davidson
18:22
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18:22Link to register for the PrimeTV webinar Ad: bidx.it/PrimeTVadsWebinar Summary In this episode of the AdVenture podcast, Joie Roberts and Jamie Davidson discuss the pressing issue of tariffs and their impact on Amazon sellers. They explore the importance of understanding tariffs, strategies to protect profit margins, and the necessity of working wi…
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S2 E13 The Micro-Influencer Advantage: Big Growth from Small Voices with William Gasner
30:11
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30:11Summary In this episode of the AdVenture podcast, Joie Roberts interviews William Gasner, CMO of Stack Influence, discussing the transformative power of micro influencers in e-commerce. They explore how smaller creators can drive significant ROI, the importance of building long-term relationships with influencers, and strategies for leveraging plat…
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S2 E12 From Startup to Exit: How Proper Bookkeeping Can Make or Break Your Amazon Business with Matt Remuzzi
30:13
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30:13In this episode, Joie Roberts interviews Matt Remuzzi from CapForge, discussing the critical importance of bookkeeping and financial strategies for e-commerce sellers, particularly those on Amazon. They explore common mistakes made by sellers, the significance of understanding costs and profit margins, and when to hire a bookkeeper. Matt emphasizes…
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S2 E11 The Prosper Show Prep with Joie Roberts
7:32
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7:32In this episode, Joie Roberts discusses the upcoming Prosper Show, emphasizing its importance for Amazon sellers. She shares tips on how to maximize the experience, including planning ahead, networking, and identifying business challenges. Joie also highlights the significance of learning new tools and strategies, particularly the Amazon Marketing …
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S2 E10 High-Converting Products & Strategies: Winning on Amazon & Walmart with Will Haire
35:12
35:12
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35:12In this episode of the AdVenture Podcast, Joie Roberts interviews Will Haire, co-founder of BellaVix, discussing the intricacies of marketplace management on platforms like Amazon and Walmart. They explore the differences between seller central and vendor central, the evolution of Walmart's advertising strategies, and the importance of high-convert…
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S2 E9 Part 2: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
25:38
25:38
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25:38In this conversation, Joie Roberts and Jamie Davidson discuss the evolving landscape of selling on Amazon, emphasizing the critical role of AI tools and the Amazon Marketing Cloud (AMC) in enhancing seller strategies. They explore how AI can be leveraged for product development, advertising, and personalized shopping experiences, while also address…
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S2 E8 Part 1: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
20:36
20:36
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20:36In this episode, Joie Roberts interviews Jamie Davidson, an experienced Amazon seller, discussing the evolution of Amazon advertising, the importance of understanding PPC basics, and leveraging advanced advertising techniques. Jamie shares insights on the competitive landscape of Amazon, the necessity of adapting to changes in advertising strategie…
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#148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Amazon
30:35
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30:35In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue. Rebecca explains the disti…
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S2 E7 Profit Perfected: Mastering Dynamic Pricing and PPC with Chad Rubin
32:39
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32:39In this episode, Chad Rubin, CEO of Profasee, discusses the intricacies of dynamic pricing for Amazon brands, emphasizing the role of AI in optimizing pricing strategies. He shares insights on how to leverage data for better pricing decisions, the importance of integrating PPC with pricing, and overcoming common challenges faced by sellers. Chad al…
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S2 E6 Navigating the New Tariff Landscape for Amazon Sellers & winning on Amazon with Liran Hirschkorn
40:21
40:21
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40:21In this episode of the Adventure Podcast, host Joie Roberts speaks with Liron Hirschkorn, founder of Incrementum Digital, about the evolving landscape of Amazon selling. They discuss the recent changes in tariffs and their implications for US-based sellers, the importance of strategic advertising on Amazon, and the potential of the Amazon Marketing…
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S2 E5 The Product Launch Playbook: Amazon PPC Tips with Elizabeth Greene
43:06
43:06
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43:06In this episode, host Joie Roberts interviews Elizabeth Greene, co-founder of Junglr, about her journey in Amazon PPC advertising. Elizabeth shares her passion for ads, the challenges brands face in the evolving landscape of Amazon selling, and innovative strategies for product launches. The conversation delves into the importance of data-driven de…
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S2 E4 Scaling Success: PPC Strategies, Seller Communities, and Scaling Secrets with Norm Farrar
37:55
37:55
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37:55In this episode of the AdVenture podcast, host Joie Roberts interviews Norm Farrar, a prominent figure in the Amazon and e-commerce space. Norm shares his journey from a fluke introduction to Amazon to becoming a successful entrepreneur. The conversation covers various topics, including the evolution of PPC campaigns, the importance of community in…
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S2 E3 From Jazz to Japan: Dano Falk’s Masterclass on Amazon Success and Global Growth
29:35
29:35
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29:35In this episode, Joie Roberts interviews Dano Falk, an entrepreneur with a diverse background in music and digital marketing. Dano shares his journey from living in multiple countries to developing an entrepreneurial mindset, transitioning from music to online marketing, and ultimately selling his Amazon business. He discusses the unique opportunit…
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S2 E2 Unlocking The Power of Inventory: Chelsea Cohen's Secrets to Supercharging Your Amazon Success
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34:01In this exciting live episode of the AdVenture Podcast, powered by BidX, we’re joined by the brilliant Chelsea Cohen, co-founder of SoStocked, live from our studio in Austin, Texas. Chelsea has been selling on Amazon since 2014 and is a recognized expert in inventory management and cash flow optimization. She shares her invaluable insights into how…
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#147 Cracking the Code: How Uri Rahimi Mastered Amazon FBA and Skyrocketed to Success!
39:15
39:15
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39:15Episode Summary In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon. He discusses the importance of differentiating p…
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S2 E1 The Power of Amazon PPC & DSP with Max Hofmann, CEO of BidX
31:40
31:40
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31:40Episode Summary: In this episode of the Adventures Podcast, we sit down with Max Hofmann, co-founder and CEO of BidX, to explore the world of Amazon advertising. Max shares his entrepreneurial journey, the vision behind BidX, and the innovative ways the platform empowers sellers to thrive in the competitive Amazon marketplace. From the rise of DSP …
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#146 From Zero to Amazon Hero: Insider Secrets from Joie Roberts and Jamie Davidson
33:13
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33:13Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge Episode Summary: In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story. From humble b…
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#145 Blooming Impact: How Michelle Askin is Cultivating Organization, Growth, and Global Good with Bloom Daily Planners
21:04
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21:04In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community. Michelle shares insights on how Bloom has evolved its mission to inspire and empower …
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S1 E 24 Jeff Cohen: Exclusive Interview of Amazon Ads Tech Evangelist at unBoxed Düsseldorf
18:04
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18:04Join us for this game-changing conversation as Nadine Schoepper, BidX co-founder, sits down with Amazon’s Jeff Cohen to explore the latest innovations reshaping the world of Amazon Advertising. This insightful interview covers Amazon’s next-gen tools and strategies designed to elevate your brand’s advertising game. Once you hear how Amazon has open…
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#144 Proven Strategies to Maximize Profitability and Dominate the Amazon FBA Marketplace with Carolyn Lowe
33:51
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33:51Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of…
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#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools
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27:02Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business. Eugenia…
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#142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks
17:26
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17:26In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart. Sarah shares insights on leveraging customer feedback f…
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#141 Unlocking Global Growth with Amazon Ads with Jeff Cohen
39:27
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39:27In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers. Jeff emphasizes the significance of understanding one's brand and t…
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S1 E23: Steven Pope's Success Strategies for Advanced Amazon PPC Campaigns!
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53:44Click-through-rate, ACOS, TACoS, negative keywords...Steven Pope covers it all! In this edition of AdVenture, BidX's co-founder Max Hofmann digs deep to uncover THE Amazon Guy's rise to success, common mistakes and insider tips! Learn more about My Amazon Guy: ► ► ► Visit their Website: https://myamazonguy.com/ Follow Steven Pope: ► Visit his Linke…
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#140 Empowering Sellers: How Natalie Angelillo Drives Success at Amazon
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29:43In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in the…
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#139 Mastering Amazon: Derrek's Strategies for Scaling 4 Brands and Dominating Q4
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33:35In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effec…
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#138 Unlock Your Energy: How Amazon Sellers Can Feel Good, Beat Burnout, and Thrive in Business with Maraya Brown
36:33
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36:33In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances. Maraya introduces her upcoming online e…
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#137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo
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39:09Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and …
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#136 Mastering Amazon FBA Success: Trademarking, Maximizing Profits, and Future-Proofing with Steven Pope
39:49
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39:49Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showc…
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S1 E22: Video Power: Mastering Amazon Ads with VideoFresh
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47:00In this episode, we sit down with Rob Wiltsey, a seasoned video creator and producer who started his journey at just 19 years old. Now the founder and CEO of VideoFresh, Rob shares his insights on crafting compelling video ads specifically tailored for Amazon businesses. Tune in to learn about his journey from early beginnings to leading a company …
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#135 Navigating the New Amazon FBA Maze: Key Strategies for Sellers Amidst Policy Shifts with Yoni Mazor
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37:33Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements. Getid…
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#134 Listen to the Whispers: The Inspiring Journey of Nerdbugs and Amazon FBA Success with Dr. Ronak Mehta
31:21
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31:21Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patien…
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#133 Unlocking Bestseller Status: Christina Kaye’s Secrets to Self-Publishing Success
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33:35Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelli…
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#132 From Kid Odor to Amazon FBA Success: How Chantel's Play Pits is Winning Over Sellers and Parents
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33:38Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a busin…
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#131 Music, Trivia, and Amazon FBA Success: High School Sweethearts Building Lyrically Correct
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30:12Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon…
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S1 E21: Amazon Mastery: Insider Tips from Joie Roberts of AMZ Insiders
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32:30Sit down with us as we chat with Joie Roberts, Managing Partner of AMZ Insiders and 7 figure seller! We were all over the board as we talked gender dynamics in business, business partnerships, challenges and lessons learned from launching new products, and Joie even reveals some Prime Day tips just for you! Learn more about BidX: ► ► ► Visit our We…
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#130 Revolutionizing Amazon Ads: An Exclusive Interview with BidX Co-Founder Max Hofmann for Amazon FBA Sellers
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39:23Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads. Max also provides insights on preparing for Prime Day, in…
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#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan
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33:19In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising. They discuss common challenges in Am…
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