Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads.

Max also provides insights on preparing for Prime Day, including using DSP ads to reach a wider audience and optimizing PPC campaigns. He predicts that the future of Amazon advertising will involve more focus on video ads, goal-based optimization, and AI-driven listing optimization.

Takeaways

• BidX is an AI-powered automation software for Amazon advertising that offers full-funnel automation and DSP ads.
• Preparing for Prime Day involves using DSP ads to reach a wider audience and optimizing PPC campaigns.
• The future of Amazon advertising includes more focus on video ads, goal-based optimization, and AI-driven listing optimization.
• Automation and AI can help sellers optimize their ad performance and improve their conversion rates.
• Fitness and a good routine can help entrepreneurs stay balanced and focused.

Chapters

00:00 Introduction to Max Hoffman and BidX

03:00 The Creation of BidX and the Need for Automation

07:40 The Importance of Sponsored Products and the Role of DSP Ads

15:36 Preparing for Prime Day: Strategies for Maximizing Ad Performance

31:27 The Future of Amazon Advertising: Video Ads, Goal-Based Optimization, and AI

36:19 The Importance of Fitness and Routine for Entrepreneurs

BidX, a software solution for merchants on Amazon to automate and optimize PPC advertisements.

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