Best Kevin Simcock Podcasts (2025)

1
Finding Your Creativity 50:32

22d ago50:32

50:32

What if your creativity isn’t lost—it’s just been waiting for permission to speak? In this deeply human conversation, I sit down with Pia Leichter—award-winning creative professional turned “creative midwife”—who helps people birth the ideas, projects, and businesses they’ve been too afraid to begin. Together, we unpack the truth about creativity: …

1
The One Vital Element to Maintain Growth 19:40

2M ago19:40

19:40

In this episode Kevin shares his experience and knowledge on the one key element most business founders struggle with to maintain their growth - staffing. There is an art to finding the right people and knowing exactly who and how many people you need to sustain your growth trajectory. Kevin shares the key steps you need to take to build the best t…

1
4 Keys To Increase Sales In 2025 23:41

3M ago23:41

23:41

It's 2025, is your sales strategy cutting the mustard? In this episode, I'll show you four key elements you need to leverage to help you drive sales this year. Did you know that 70% of consumers say that they would switch brands if they had just 2 negative customer experiences? Find out how this and other key factors in your sales funnel can help d…

1
How to Grow Your Business in 2025: Set Smarter Targets, Avoid Pitfalls, Use AI Agents, & Master Branded Content 37:41

4M ago37:41

37:41

Want to turn your business challenges into more money, more clients and more time, without increasing your marketing budget? In this episode, I'll show you proven strategies to set growth goals for your business, how to avoid common pitfalls most companies experience how to improve your marketing and sales and the critical AI tools you need to have…

1
Ho Ho Holy Cow, big changes in AI and marketing 45:35

5M ago45:35

45:35

In this episode Kevin talks about the top AI and marketing campaigns that are disrupting business and the marketing industry. We discuss the behind the scenes effort of the latest Coca Cola AI holiday commercial and other top stories impacting how brands are reinventing content creation and brand building using unconventional AI approaches. Kevin g…

1
Ready Your Business For New AI Advancement in 2025 1:21:05

6M ago1:21:05

1:21:05

In this episode Kevin talks about the current state of AI in small and medium-sized business and what the current major advancements are in AI as well as what to expect and prepare for in 2025. We go in-depth on the impact AI is having on business operations, workflows and content creation. We get into the nitty gritty details of what AI tools you …

1
Is AI Creative? 54:50

8M ago54:50

54:50

In this episode Kevin tackles the debate about AI and it's creative abilities and how AI is impacting creative professions. Is it going to take creative jobs away? Should creative professionals be worried? Who better to ask than Kevin's AI assistant Nora. You won't believe what she says about creativity and her ability to do creative jobs. If you l…

1
Authenticity: The key to brand differentiation 52:56

9M ago52:56

52:56

In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors. If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the l…

1
The truth about Pitches. (What big agencies and brands don’t want you to know.) 57:18

9M ago57:18

57:18

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. With a playbook refined in the creative cauldrons of the world's top agencies, he's mastered the art of spinning brand yarns that stir the soul. Because when your br…

1
Your AI WakeUp Call. How to Master it for greater business growth. 42:45

9M ago42:45

42:45

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. In this talk Kevin shares strategies on how to leverage AI in your professional career and your business to ensure you are riding the wave of change with AI. Kevin w…

1
THE CONSUMER UNLOCK FOR NEW BUSINESS GROWTH 19:45

9M ago19:45

19:45

There is a secret unlock for growing your business and generating more sales. In fact, it's not really a secret but only those who really understand brand strategy are aware of it. I'm sharing this proven strategy with you to drive greater growth and scale your business. It all lies in the deep understanding of your ideal customer. The top brands i…

1
How to build a successful creative team 21:21

10M ago21:21

21:21

In this episode Kevin shares his insights on how to build your internal creative team to handle your creative marketing needs. He explains the winning structure to build, with step-by-step guidance on who to hire, qualities to look for and how to create culture. If you're looking to transition from using agencies or creative freelancers and you wan…

1
Who the hell is Kevin Simcock? 44:43

10M ago44:43

44:43

Who is the person behind this podcast and why is doing what he's doing? Why should anyone listen to him? What can he possibly have to offer creative business owners? This episode tells the story of where Kevin got his start in the advertising industry, the struggles he faced along the way and how he ended up becoming an executive creative leader fo…

1
How to win a 8-figure RFP 42:08

10M ago42:08

42:08

Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winning one. If you're looking to grow your business and get access to larger clients with larger budgets, you …

1
Brand Strategy: Finding your ideal customer with AI 11:47

11M ago11:47

11:47

Welcome to the Nifty Thinking Podcast! In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to…

1
The Creative Process and Ai 45:18

1y ago45:18

45:18

In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative professionals even more valuable than before? Listen to find out how you can implement these strategies to y…

1
To return to the office or not to return. 25:11

1+ y ago25:11

25:11

Welcome to Nifty Thinking. In this episode Kevin talks about the much heated topic of returning to the office and the impact of remote work on both business and employees. We get into the stats and insights on both sides of the equation and Kevin serves up his view on it all is going to change. Sit back and enjoy as we spill the tea on this hot top…

1
The True Worth: Harnessing the Power of Value in Your Brand 16:30

1+ y ago16:30

16:30

In this eye-opening episode of Nifty Thinking, we delve deep into the essence of what really powers a brand's success: Value. As a business owner or entrepreneur, understanding the multifaceted nature of 'value' can be your game-changer. We're not just talking dollars and cents here – it's about the heart and soul of your brand. Join us as we unrav…

1
How to build a brand built for success in 2024 47:38

1+ y ago47:38

47:38

In this episode we kick off the new year with exciting new insights and discussions around what it takes to build a brand that succeeds in 2024, The economy has changed, the world has changed and consumers have changed most of all. We dive into topics on how the workforce is changing and how it can impact your business. Get the inside scoop on all …

1
Growth Mindset and Consumer Painpoints 23:28

2y ago23:28

23:28

In this episode, Kevin talks about the importance of having a growth mindset and how to change yours with three simple strategies. He also covers how to dig deep to find the true pain points of your consumers and solve them with your services and products. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ H…

1
Where is the future of advertising and marketing headed? 25:17

2y ago25:17

25:17

Welcome to episode six. In this episode, Kevin gives his perspective on where the advertising and marketing industry is headed over the next 5-10 years and how creative professionals can future-proof their skills. Please give it a listen! For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Ha…

1
Making a big impact on a small budget 19:03

2y ago19:03

19:03

In this episode, Kevin talks about how to make a big impact on a small marketing budget. He explores the importance of determining your business problem, how to use the sales funnel to allocate marketing spend, and the importance of using video across key social platforms for successful video content creation. Want to know how to make your marketin…

1
The Creative Process 27:07

2y ago27:07

27:07

This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Have an opi…

1
Unlocking Creativity 16:50

2y ago16:50

16:50

Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth. Important links Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insig…

1
I spy with my little Ai 29:02

2y ago29:02

29:02

In this episode, we break down the truth and myths about Ai. We talk about the importance of the almighty Ai prompt and how to craft the perfect prompt to get better results. As if that weren't enough, we cover off how to incorporate Ai into your business. Here are some important and useful links Kevin mentions in the podcast: Unreal Engine video A…

1
New Podcast. Who dis? 24:16

2y ago24:16

24:16

In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand: Growth Step #1- Knowing your value and The Value Equation. Growth Step #2 – What does your brand stand for? Growth Step #3 – Really understand your consu…