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The Creative Process
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This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top.
For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/
Have a question? Have an opinion? Contact me: [email protected]
Chapters
1. The Creative Process (00:00:00)
2. The project process (00:01:56)
3. The Creative Brief (00:03:36)
4. Step 1 - Research (00:05:47)
5. Step 2 - Knowing the target audience (00:08:33)
6. Step 3 - Ideation (00:11:37)
7. Step 4 - Cutting the crap ideas (00:18:06)
8. The client presentation (00:23:06)
9. Creative Production (00:25:26)
10. Wrap up (00:26:19)
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