Unlocking Creativity

Kevin Simcock's Nifty Thinking

Over 20 million podcasts, powered by

Content provided by Kevin Simcock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Simcock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

2y ago 16:50

MP3•Episode home

Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth.
Important links
Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insights/2017/when-it-comes-to-advertising-effectiveness-what-is-key/

Wired to Create: Unraveling the Mysteries of the Creative Mind
https://www.amazon.com/gp/product/0399174109/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0399174109&linkCode=as2&tag=gregooscicen-20&linkId=ABBVJTCOH3PI75MX

Heinz bottle label - https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour

For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact me: [email protected]

Chapters

1. Intro (00:00:00)

2. What is Creativity (00:01:04)

3. Using curiosity to find creativity (00:03:32)

4. Cracking Rocks (00:04:13)

5. Authenticity and Human Truth (00:06:54)

6. Recap (00:11:05)

7. Closing and Next Episode (00:11:18)

27 episodes

#Entrepreneur #Business #Marketing #Growth #Strategy #Brand #Creativity #Entrepreneurship #MBA #Kevin Simcock #Digital Marketing #Leadership #CEOs #IT Management #Founders