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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtld ...
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Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop.Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot’s strategy, how AI is reshaping team structures, and why co-cita…
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Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and bui…
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Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark …
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Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your un…
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Ross sits down with Andrew Warden, CMO of Semrush, for a behind-the-scenes look at how the company has scaled past a billion-dollar valuation through brand innovation, performance marketing, and fearless experimentation.Andrew unpacks how he’s built and structured Semrush’s powerhouse marketing team, why they favor in-house execution over agencies,…
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Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your team…
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Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative…
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Chris Walker (CEO of Passetto) joins Ross to talk about personal transformation, scaling through delegation, and why most entrepreneurs are chasing the wrong kind of freedom.Chris shares insights from his month-long sabbatical, including frameworks for creating true independence—beyond just financial freedom—and lessons learned about leadership, ag…
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Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have? Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use c…
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Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing ta…
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Kristan Bauer returns for a deep dive into the technical and organizational SEO strategies that helped Zillow grow to nearly 2 billion annual visits. She shares tactical insights on enterprise SEO at scale, including testing frameworks, internal collaboration, indexing strategies, and what it takes to lead with executive presence in a high-stakes e…
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Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that ali…
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Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancin…
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Ross welcomes Eli Schwartz, author of Product-Led SEO , to unpack the evolving role of SEO in a world shaped by AI, shifting perceptions, and organizational challenges. Eli dives into why SEO is being deprioritized, what companies are getting wrong, and how product-led SEO is the path forward. They cover layoffs, agency churn, the role of growth te…
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Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marke…
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Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts,…
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Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025. A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for his visibility in the industry. They dive into findings from Botify’s latest AI survey, hig…
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Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setti…
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Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions …
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Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry. They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, D…
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Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with…
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Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges…
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Ross sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth. Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content. They also discuss the challenges of…
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Ep. 310 Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save tim…
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Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building …
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Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing. Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR i…
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Ep. 308 Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in m…
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Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn …
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How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unloc…
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Ep. 306 Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challeng…
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Ep. 305 What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development fo…
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In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO. Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, action…
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Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative inn…
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Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war…
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Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI…
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In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever. Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cov…
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Ep. 301 Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully i…
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Ep. 300 Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanc…
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Ep. 299 Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, building AI-driven insights engines with Claude, Google Gems, and ChatGPT, and comparing the strengths of e…
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Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape. Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in t…
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Ep. 298 Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in t…
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Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, an…
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Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful O1 Pro. Learn more on the evolving landscape of autonomous agents and their practical applications, th…
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In the latest episode of Content and Conversation, Sam Parr, founder of The Hustle and host of My First Million, joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses. Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity…
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Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this …
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Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools…
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Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing foll…
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We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in moder…
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Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio …
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Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools …
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