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Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social

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Manage episode 472002036 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ross sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth.

Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content.

They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes:

00:00 Intro – Meeting in Chiang Mai SEO

00:53 Ahrefs’ Marketing Evolution

06:06 SEO vs. Diversification in Marketing

10:09 The Role of Technical SEO at Ahrefs

12:57 LinkedIn & Social Media Strategy

18:10 Scaling Content & Thought Leadership

22:31 Going Upmarket: Enterprise Marketing at Ahrefs

30:38 The Power of Events & Conferences

32:22 Programmatic SEO & Directory Strategies

40:31 Backlink Trends & The Changing Web

46:55 The Future of Ahrefs Marketing

48:24 Announcing Ahrefs Evolve – West Coast Conference

Show Links: Ahrefs: Top Website: https://ahrefs.com/websites Ahrefs: Data & Studies: https://ahrefs.com/blog/category/data-studies/ Ahrefs YouTube: https://www.youtube.com/c/AhrefsCom Tim Soulo’s LinkedIn: https://www.linkedin.com/in/timsouloSubscribe today for weekly tips: https://bit.ly/3dBM61f

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 472002036 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ross sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth.

Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content.

They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes:

00:00 Intro – Meeting in Chiang Mai SEO

00:53 Ahrefs’ Marketing Evolution

06:06 SEO vs. Diversification in Marketing

10:09 The Role of Technical SEO at Ahrefs

12:57 LinkedIn & Social Media Strategy

18:10 Scaling Content & Thought Leadership

22:31 Going Upmarket: Enterprise Marketing at Ahrefs

30:38 The Power of Events & Conferences

32:22 Programmatic SEO & Directory Strategies

40:31 Backlink Trends & The Changing Web

46:55 The Future of Ahrefs Marketing

48:24 Announcing Ahrefs Evolve – West Coast Conference

Show Links: Ahrefs: Top Website: https://ahrefs.com/websites Ahrefs: Data & Studies: https://ahrefs.com/blog/category/data-studies/ Ahrefs YouTube: https://www.youtube.com/c/AhrefsCom Tim Soulo’s LinkedIn: https://www.linkedin.com/in/timsouloSubscribe today for weekly tips: https://bit.ly/3dBM61f

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

93 episodes

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