Yes, You Do Need a Bing Strategy w/ Botify’s AJ Ghergich

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27d ago 45:52

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Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.

A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting the disconnect between perceived AI readiness and real-world implementation challenges.

From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale, this conversation is packed with tactical insights.

A.J. also drops a hot take on Bing, explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live search integration.

They also explore practical steps marketers can take to better control their brand messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.

Show Notes:

00:00 – Intro & AJ’s @SEO Twitter Handle Story

02:00 – The Early Twitter Beta and Getting the Handle

04:00 – Value from the @SEO Handle & the Power of Network

06:00 – Botify's AI Survey: 94% Claim AI Readiness?

08:00 – What AI Readiness Really Looks Like

10:00 – Why Governance is the Missing Piece

13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls

16:30 – Centralizing Brand Messaging for AI

19:00 – Enterprise SEO: Hidden Challenges at Scale

22:00 – Indexation Gaps in Enterprise Sites

24:30 – Crawl Budget, Canonicals & Technical SEO Realities

27:00 – Freshness & Product Page Recency = Revenue

30:00 – AI Overviews, CTR Drops, and the Future of Search

33:00 – Ghost Clicks & Attribution in an AI-Driven World

36:00 – Preparing for Bot-to-Bot Web Traﬃc

39:00 – Are You Ready for ChatGPT Traﬃc?

41:00 – Why You Need a Bing Strategy in 2025

43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow

44:30 – AJ’s Hot Take: Optimize for Humans and AIs

45:00 – Where to Connect with AJ

Show Links:

AJ on Twitter: https://twitter.com/SEO Botify AI Survey:

https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-survey-results

How Many People Search on Google?:

https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use

IndexNow: https://www.bing.com/indexnow

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