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Please Cite Me, Robot

Geometrika AI & LLM Search Analytics

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Welcome to the funeral of your organic traffic. ⚰️ Remember when being #1 on Google actually mattered? Good times. Now, ChatGPT, Perplexity, AI Overviews and others from the AI gang are answering your customers' questions while your website collects digital dust. "Please Cite Me, Robot" is the podcast for marketers who are tired of shouting into the void. We roast traditional SEO, panic about "zero-click" searches, and figure out how to manipulate... uh, optimize... the AI overlords to actua ...
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Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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Grab a shovel, we’re burying your SEO strategy. In this debut episode, Zero-Click Nick is having a mental breakdown because Semrush says he's #1, but his analytics look like a crime scene. Hallucination Heidi explains the hard truth: Google isn't sending you traffic anymore; it's cannibalizing your content to feed its AI. We discuss: Why "Zero-Clic…
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Send us a text What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovat…
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Send us a text Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on …
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Send us a text I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks. Google Bard Relea…
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Send us a text Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role. Website: https://hassanuddeen.com/ Blog: …
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Send us a text In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics. https://plausib…
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Send us a text Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! I'll be discussing Google's issues that I'm seeing. Slow speed of Chrome browser Decrease in ad revenue Google Analytics 4 We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the futur…
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Send us a text In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool…
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Send us a text Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. Some key areas Raj talks about: What kind of marketing he has done in his…
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Send us a text We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager. We dive into topics such as: SERP features New features coming out for SimilarWeb Alternative search engines like TikTok The evolution of SEO as a role How we saw COVID and Goo…
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Send us a text Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has …
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Send us a text I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time. Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 year…
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Send us a text Wade Carlson is an SEO professions based out of Orange County, CA. From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing. He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world. https://www.li…
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Send us a text On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs. Go to https://ahre…
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Send us a text On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together. I wanted him on the show because he's moved between several verticals as well as from different types of agencies and to in-house. He also gives away his best link building tactic he used for real estate! …
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Send us a text There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names. I'll start off by saying you can rank any site with a…
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Send us a text Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines. I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system …
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Send us a text Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20 Let’s jump right in, what is screaming frog and what can you do with it? Let’s start at the beginning, it’s free but limited, and you don’t run it online.…
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Send us a text Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes. Full blog post, show notes, and transcr…
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Send us a text See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18 I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to. Three things – 1: Acronyms and abbreviations 2: Link Juice 3: Domain AuthorityBy Philip Mastroianni
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Send us a text A New meta tag and Walmart is making big moves into the Metaverse Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17 Last Friday, January 21st, 2022, Google Search Central released a new tag. This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and s…
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Send us a text Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes. Full Show Notes / Blog @ https://opinion…
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Send us a text Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily. Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15 The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in Janu…
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Send us a text I wanted to do something a little different today. Since I didn’t see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter drama about SEO in general. I thought I would talk about a book that should speak to most of us. The book is Lost and Founder by Rand Fishkin. The ful…
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Send us a text I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a few noteworthy SEO items) Full show notes and blog post: https://opinionatedseo.com/s2e13 Backlinko was just purchased by SEMRush, Brian Dean, maybe on…
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Send us a text Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more! Full Blog Post and Show Notes @ https://opinionatedseo.com/s2e12 January 14th and 15th seems to be a lot of movement in …
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Send us a text Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 14, 2022. I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video was an hour, I summarized this for you in 15 minutes. Full Show Notes / Blog Page @ https://opinionatedseo.com/s2e11 Are t…
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Send us a text We’re going to be recapping the SEOs & DEVs video published yesterday on YouTube with guest Michael King from iPullRank. URL to watch: https://youtu.be/Lp2wAqWeOgw Full Show Notes / Blog Post: https://opinionatedseo.com/s2e10 Checklists, beginner SEOs, and tools: From a developer’s point of view, it seems like a lot of times with SEO…
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Send us a text Today I’ll be looking through some items I found around the web that I think will be of interest from search console tips to top marketing campaigns on 2021. Tomorrow I’ll have a recap of the SEOs & DEVs video with Michael King from iPullRank - I just didn't have a chance to go through the whole video today. If you have multiple prop…
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Send us a text Today is Wednesday, January 12th, and I’ll be talking about Shopify, Server Logs, winners and losers from Google’s December 2021 Product Review update, Google Search Operators, thread on all the different templates/checklists/flowcharts, women in tech SEO newsletter, and shocking, someone’s site isn’t getting indexed and John Mueller…
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Send us a text Today is Tuesday, January 11th, and a few Google and marketing news updates for you from updates to video results in Google to a few google ads updates, redirecting a website and blocking slow counties to increase CWV scores. Full Show Notes / Blog Post: https://opinionatedseo.com/s2e7 We saw trending results on mobile for the discov…
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Send us a text Today is January 10th, and I’ll be recapping the Google SEO Office Hours from January 7th 2022 which ran just under an hour. There was somewhat of a theme this office hours with a lot of questions around internationalization and language, subdomains and subfolders, and of course indexing and crawl budget. Full show notes @ https://op…
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Send us a text Today is January 7th, 2022 and I’ll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy. Full Show Notes @ https://opinionatedseo.com/s2e5 Google has launched …
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Send us a text Today is January 6th, 2022 and today I’ll be talking about IndexNow from Microsoft, a couple domain related questions answered by John Mueller during his “ask googlebot” video from yesterday, a thought provoking local SEO article by Mirriam Ellis at Moz, and finally Disney is getting into the metaverse. Microsoft Webmaster Tools rele…
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Send us a text Y2K 22? How does an out of stock product page affect SEO? What platform is winning the Core Web Vital Game? A new app to improve SEO with Shopify, the metaverse and ecommerce, and a Search Console bug fixed. Full Post: https://opinionatedseo.com/s2e3 Y2K strikes again. This time for 2022, but it’s actually the exact same issue we had…
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Send us a text Today we’ll be looking at some negative SEO issues that have come up including how an onlyfan performer may have taken down reddit’s homepage, your IP address in Google results, Meta’s new restrictions on advertising, and the worst practice for handing over a site from one agency to another. How easy would it be to remove reddit’s ho…
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Send us a text There wasn’t a lot of SEO news over the holiday weekend and the new year, but I wanted to recap what I felt were the most important takeaways from Friday’s English Office hours with Google’s John Mueller. As always, a synopsis, my opinion, and a link to the question in the video. Full post here: https://opinionatedseo.com/s2e1 Some p…
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Send us a text Google has made a change to the rich result reports for product structured data on December 28, 2021. This means that it is viewable in Google Search Console and may lead to different numbers of entities than before this update was implemented- which could affect your rankings! https://searchengineland.com/google-search-console-produ…
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Send us a text Today we’ll be talking about Google’s ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days? Google’s HTML size limit is in the 10’s to 100’s of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Too…
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Send us a text Today we’ll be talking about the most blocked crawler bot, some takeaways from SEOs & Devs: Harmony in Tech, and a new notification system on Google Search Console that wasn’t supposed to be public yet. Ahrefs is the most blocked bot from robots.txt files as tweeted by Malte Landwehr from data via builtwith. Something to note - Ahref…
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Send us a text A lot of today’s podcast is going to be focusing on the Google SEO office hours with John Mueller - some of the more important things I think were discussed and my additional thoughts. From how scrapers are using Google’s own servers to crawl budget concerns. Google's John Mueller was asked on Twitter why the link report seems slower…
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Send us a text Today is December 27th, 2021 and here's some of the top stories I am covering: Is 100k pages on your site an issue for crawl budget? Updated image results? A great thread about ranking in a top position for a highly searched term. 80k in value Does google use analytics data? Does google use CTR on SERPs data? Bing and shopify integra…
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