Best Logistics Of Perception Podcasts (2025)

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Ultra-processed data: the hidden risk AI can’t solve 30:26

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1d ago30:26

30:26

In this episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, welcomes Kelly Beaver, Chief Executive of Ipsos UK & Ireland, to explore why the data industry is at a crossroads. Kelly shares insights from the Market Research Society’s "Campaign for Better Data" - tackling synthetic data, the risks and benefits of AI to the mark…

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Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast 57:52

1M ago57:52

57:52

In this Greatest Hits episode, Master Data Storyteller, Sam Knowles, rounds up the sharpest, most compelling, and most insightful moments from Series 8 of Data Malarkey - the podcast about using data, smarter. From AI and ethics to storytelling with data, this episode features golden snippets of conversations with: VW’s Nick Ratcliffe on marketing …

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Measuring what matters: Darryl Sparey on comms, metrics, and making data sing 52:31

2M ago52:31

52:31

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead,…

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The Extinction of Experience: Christine Rosen on reclaiming humanity in a digital world 48:07

2M ago48:07

48:07

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, is joined by Christine Rosen, senior fellow at the American Enterprise Institute and author of the 2025 book, The Extinction of Experience. They dig into what happens when real-world, face-to-face experiences are replaced by screens and algorithms. Christin…

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How AI Thinks: Chris Summerfield on human brains and machine algorithms 51:41

3M ago51:41

51:41

In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, talks to Chris Summerfield, Professor of Cognitive Neuroscience at the University of Oxford. Chris shares insights into what makes human intelligence so remarkable, how AI models are both fundamentally different from AND similar to human…

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Rebuilding trust in science with Caitlyn Looby 40:35

3M ago40:35

40:35

In this compelling episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, welcomes Caitlyn Looby - scientist, journalist, and Great Lakes reporter at the Milwaukee Journal Sentinel. From conducting soil microbe research in tropical cloud forests to demystifying scientific communication for the public, Caitlyn’s career bridges h…

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Mark Bonner on football, data, and the beautiful balance 45:02

4M ago45:02

45:02

In this lively episode of Data Malarkey, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United. From academy coach to leading the club to shock cup victories, Bonner's football journey is anything but typical. Together, they explore the evolving role of data in football, the emotional highs and low…

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Turning data into desirability: Automotive insights with Nick Ratcliffe 36:24

4M ago36:24

36:24

Recorded live at the DataComms 2025 conference in London, this very special episode of the Data Malarkey Podcast features Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK. Host and master data storyteller, Sam Knowles, delves into how Nick and his team wield data to enhance customer experience, transform brand desirability, and p…

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Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling 49:19

6M ago49:19

49:19

We’ve reached 51 episodes and wrapped Season 7 of Data Malarkey! In this greatest hits episode, host Sam Knowles shares the most powerful moments from a season packed with insights—from AI ethics to data puppets, from psychology and kindness to practical business transformation. Revisit brilliant guests like Sylvie Delacroix, Julie Holmes, Cecilia …

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AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact 49:00

6M ago49:00

49:00

In this energising episode of the Data Malarkey Podcast, Master Data Storyteller Sam Knowles speaks with Julie Holmes, entrepreneur, inventor, and AI advisor. Julie shares her insights into how businesses can make AI work with their people – not instead of them. She dives into creative automation, ethical AI, and the dangers of dabbling without dir…

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Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact 51:54

7M ago51:54

51:54

In this episode of the Data Malarkey Podcast, host Sam Knowles welcomes Scott Taylor, The Data Whisperer, to break down why data storytelling is the missing business skill in the world of AI, analytics, and business intelligence. Scott shares why he believes in Truth Before Meaning, the idea that businesses need clean, structured data before they c…

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The Science of Kindness & Finding Joy in Data | Prof. Robin Banerjee on Psychology & Empathy 51:57

7M ago51:57

51:57

Is kindness just a “soft” concept, or is there real science behind it? In this episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles is joined by Professor Robin Banerjee, Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. Robin’s research explores the psychology of kindness, empathy, and human conn…

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Trust, AI, and the Future of Human Connection with Cecilia Dones 51:25

8M ago51:25

51:25

In this engaging episode of the Data Malarkey Podcast, Master Data Storyteller and host Sam Knowles welcomes Cecilia Dones, a thought leader in data, AI, and human connection. Ceci explores how technology shapes the way we interact, trust, and build relationships—both online and offline. She shares insights into AI ethics, uncertainty in machine le…

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From CERN to Ad Regulation: How AI & Data Science Are Changing Advertising | Adam Davidson 48:03

8M ago48:03

48:03

Check out our Data Storytelling scorecard: https://data-storytelling.scoreapp.com In this episode of the podcast, Master Data Storyteller Sam Knowles sits down with Adam Davidson, Head of Data Science at the Advertising Standards Authority (ASA). Adam shares his fascinating journey from CERN’s Large Hadron Collider, where he contributed to the sear…

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How can we build an AI future which respects ethics and data privacy? With Professor Sylvie Delacroix, Centre for Data Futures, King’s College London 53:13

9M ago53:13

53:13

In this thought-provoking episode of the Data Malarkey Podcast, master data storyteller Sam Knowles sits down with Sylvie Delacroix, the inaugural Jeff Price Chair in Digital Law in the Dickson Poon School of Law at King’s College London. Sylvie shares her insights into data ethics, the vulnerabilities we face in a data-driven world, and the transf…

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The Smartest Data Moments from Season 6 50:53

10M ago50:53

50:53

In this special wrap-up episode of Data Malarkey, host and Master Data Storyteller, Sam Knowles, takes us through the standout moments from Season 6 of the podcast. From neuroscience-driven storytelling to data privacy law, this compilation showcases some of the smartest and most impactful ways people are using data to improve communication, brandi…

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Unlocking Creativity: Natalia Talkowska on Neuroscience, Storytelling & Innovation 48:27

11M ago48:27

48:27

In this episode of Data Malarkey, we sit down with Natalia Talkowska, founder of Natalka Design, to explore the fascinating intersection of neuroscience, visual communication, and storytelling. Natalia shares her inspiring journey and how she helps people overcome self-doubt, embrace creativity, and communicate their big ideas with impact. From her…

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How can we improve product and brand design with data? With Bill Wallsgrove, Head of Ideas at Brandad 43:17

11M ago43:17

43:17

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Bill Wallsgrove, Head of Ideas at Brighton-based communications and design agency, Brandad. Bill has more than 30 years’ experience working in business strategy, brand creation, and communications development. He trained at the London College of Printing …

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How can we protect our privacy in the era of Big Tech? With Alice Wallbank, expert data privacy lawyer, Shoosmiths 41:52

12M ago41:52

41:52

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Alice Wallbank, a professional support lawyer for the law firm Shoosmiths, whose clients include Mercedes-Benz, Octopus Ventures, and Travelodge. The company also specialises in working for businesses in both the property and banking sector. The Financial…

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Sir John Curtice on Election Insights, Exit Polls, and Data Storytelling 41:25

12M ago41:25

41:25

Join master data storyteller, Sam Knowles, for an enlightening conversation with Sir John Curtice, professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. As we navigate 2024 which has been dubbed "the ultimate election year," Sir John shares his insights on polling accuracy, pol…

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How can we unlock human behaviour with neuroscience and behavioural science? With Cristina de Balanzo, PhD, Founder of Walnut Unlimited 48:06

1y ago48:06

48:06

In this episode of the Data Malarkey podcast, we join master data storyteller Sam Knowles, in conversation with Cristina de Balanzo, PhD, Founder and Board Director at Walnut Unlimited, as she delves into the fusion of neuroscience, behavioural science, and strategic insights to unlock human behaviour. In this engaging discussion, Cristina shares p…

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How can we communicate numbers clearly so that people can better understand the choices they face in life? With Mike Ellicock, Founder & CEO of Plain Numbers 47:09

1y ago47:09

47:09

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Mike Ellicock, Founder and Chief Executive of The Plain Numbers Project. Plain Numbers says of its purpose: “We enable clear communication of numbers everywhere so that people can better understand the choices they face in life.” This matters, because abo…

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How might we bring about gender equity in academic research? With Ylann Schemm, VP for Corporate Responsibility at Elsevier, and Executive Director of the Elsevier Foundation 49:29

1y ago49:29

49:29

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Ylann Schemm, Vice President for Corporate Responsibility at the leading academic publisher, Elsevier, home to almost 3,000 academic journals, specialising in scientific, technical, and medical content. Elsevier describes itself as “an information analyti…

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On risk, uncertainty, and impact: how using data smarter is the fast track to success 54:31

1y ago54:31

54:31

Using data smarter is an attitude of mind. It’s characterised by those who choose to communicate simply, clearly, and effectively, by making sense of the signals and cutting out the noise. Above all, it’s about empathy, humanity, and appreciating the likely data tolerance of your audience. After our fifth collection of six great guests, it’s a wrap…

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How can we make the world better and fairer for all? With Professor Sir Simon Baron-Cohen from the University of Cambridge and the Autism Research Centre 53:48

1+ y ago53:48

53:48

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Sir Simon Baron-Cohen, Professor of Developmental Psychopathology at the University of Cambridge, where he also runs the Autism Research Centre. Simon has been working in the field of autism for approaching 40 years and is one of the world’s leading authorities …

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Why should you put people, love, and relationships at the heart of business? With John Hibbs of CoEfficient 39:03

1+ y ago39:03

39:03

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by John Hibbs, the Co-Founder of CoEfficient, a company that helps organisations grow from the human perspective. It does this by gathering genuinely useful feedback from those who work for an organisation and then deploying this intelligence in the most productive…

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How can you tell if you should invest in a media company? With Ian Whittaker of Liberty Sky Advisors 48:34

1+ y ago48:34

48:34

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Ian Whittaker, one of the leading financial and commercial analysts covering the media and advertising sector. Ian is the managing director and owner of Liberty Sky Advisors, has twice been the City AM Analyst of the Year – first in 2014 and again in 2019 – and …

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Why does marketing need to become more like engineering? With Sorin Patilinet from Mars, aka The Marketing Engineer. 49:10

1+ y ago49:10

49:10

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by Sorin Patilinet, Senior Director of Marketing Effectiveness at Mars. Sorin is also known as the Marketing Engineer. Our conversation was recorded remotely, via the medium of Riverside.fm, on 4 April 2024. Thanks to Joe Hickey for production support. Podcast artwork by …

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How can experts provide the public with risk information that works? With Olivia Jensen, Director of the Institute for Public Understanding of Risk 50:07

1+ y ago50:07

50:07

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by Olivia Jensen, Director of the Institute for the Public Understanding of Risk (IPUR) based at the National University of Singapore. Our conversation was recorded remotely, via the medium of Riverside.fm, on 13 March 2024. Thanks to Joe Hickey for production support. Po…

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How can we best communicate risk in our uncertain, post-truth world? With Sir David Spiegelhalter, Emeritus Professor of Statistics at the University of Cambridge 53:42

1+ y ago53:42

53:42

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by one of the world’s finest data storytellers, David Spiegelhalter, the statistician and public communicator of his generation. Although he claims to have been retired for five years, the Emeritus Professor of Statistics from Cambridge University is working harder than e…

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The data planets align. The more guests we welcome to Data Malarkey – and the more different their jobs and categories – the more we’re able to join the dots between how those who use data smarter do so ... 53:14

1+ y ago53:14

53:14

After our fourth collection of six great guests, it’s a wrap for Season Four of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Dr Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between July and Decemb…

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What happens when you mash-up the history of bands, films, and politics with the iconography of the London Underground? With Mike Bell of Mike Bell Maps 42:48

1+ y ago42:48

42:48

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Mike Bell, the first data visualiser to feature in almost 30 episodes of the podcast. Mike is the Founder and Owner of a thriving new business called Mike Bell Maps which describes itself as “Tube maps of bands and other stuff”. Our conversation was recorded rem…

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How is it possible to understand everything that the world’s Governments want to buy? With Ian Makgill 37:44

1+ y ago37:44

37:44

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Ian Makgill, the Founder of Spend Network. Ian and his company are on a mission to improve the global public sector procurement market. Spend Network’s website boldly claims that it can help users to “Unlock the $13 trillion global procurement market through the…

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How can Kevin de Bruyne be worth 100 Leah Williamsons? With Kieran Maguire, Professor of Football Finance, University of Liverpool 48:42

1+ y ago48:42

48:42

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles welcomes Kieran Maguire, an acclaimed expert in football finance. Kieran’s a chartered accountant, academic, author, and podcaster. For the past decade, he’s been a lecturer in football finance at the University of Liverpool’s Management School. He often appears in print and…

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What can business learn from military logistics? With John McFall, ex-RAF and Amazon Web Services 48:50

1+ y ago48:50

48:50

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles welcomes John McFall, a master of logistics and Founder of the business SupplyChainWise. Logistics – a term that originated in the military – is defined as: “the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to…

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How can a beginner’s mind and a collaborative approach make you win at the team sport of “insight”? With Mark Montgomery, Novartis’ Head of Integrated Insights 35:41

1+ y ago35:41

35:41

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Mark Montgomery, Vice President and International Head of Integrated Insights at Novartis, a role he’s held for the past three years. Mark has a rich and varied career in pharma, having served as the Global Head of Commercial Analytics and Insights at GSK before…

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How can we ensure public, political, and media debate is based on evidence? With Tracey Brown, OBE, Director of Sense About Science 40:46

2y ago40:46

40:46

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Tracey Brown, the director of Sense About Science, a role she’s held since its founding in 2002. Scientific evidence can be a powerful tool for insight, accountability, and change. Yet in public life – particularly in politics and the media – debate often revolv…

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Very different – yet spookily very much the same: on the radically different types of data used in different jobs in the modern knowledge economy, but the very similar approaches we all deploy to solve ... 53:47

2y ago53:47

53:47

After our third set of six great guests, it’s a wrap for Season Three of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between April and September 2023.…

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How can you use data to make a business runner better, faster, with less friction? With Alexis Kingsbury, AirManual 50:30

2y ago50:30

50:30

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by serial entrepreneur, business simplifier, and podcaster, Alexis Kingsbury. Alexis is the co-founder of AirManual, a company that helps businesses document their processes, onboarding, and training so that employees can take on new responsibilities and deliver hi…

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How can you use data to provide a first-class customer experience? With Shai Reichert, Experience Design Studio (XDS) 34:24

2y ago34:24

34:24

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Shai Reichert, Co-Founder of XDS – a US-based business also known as the Experience Design Studio. Shai has almost 20 years’ experience working in web development, user and customer experience. He has held senior roles on both the client side (for Comcast and Ro…

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How Brexit broke the structure of British politics. With Andrew Cooper 47:58

2y ago47:58

47:58

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Andrew Cooper, President and Senior Advisor at Yonder Consulting. A research, data, and insights man through and through, Andrew founded the market research company Populus more than 20 years ago, which helped to reinvent the way polling is done in the wake of the 2…

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“Better than CSI”. How can you use contradictory and incomplete data to solve cold murder cases? With Professor Angela Gallop, CBE 46:25

2y ago46:25

46:25

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Professor Angela Gallop, CBE, the forensic scientists’ forensic scientist. Over the past four decades, the teams she’s led have solved some of the most complex, difficult, and intransigent cold cases in British criminal history: Rachel Nickell on Wimbledon Common, Robe…

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How can you leverage data to be a diversity, equity, and inclusion change maker? With Sabrina Shadie 40:06

2y ago40:06

40:06

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Sabrina Shadie, a multi-award winning ethics and equity change maker; a diversity and inclusion advocate; and, a resilience champion. Sabrina’s the founder of the D’Rose Development Consultancy, a company that aims to simplify ethics and equality regulations so that ca…

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How can you blend AI and data science with creativity and win an Emmy? With Les Guessing 50:26

2y ago50:26

50:26

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Les Guessing, a 360-degree creative and marketer. Les is an Emmy Award-winning copywriter, video virtuoso, and self-professed data fool. He describes himself as a creative director “with a passion (some would say ‘personality disorder’) for using aspects of data…

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On the Curse of Knowledge, the opportunities and risks of AI, and why data scientists need to speak the same language as business. A look back on Season Two of Data Malarkey – the podcast about using data ... 57:49

2y ago57:49

57:49

After our second set of six great guests, it’s a wrap for Season Two of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between March and May 2023. Thanks…

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How can you apply AI and data science to inform business decision-making? With Jean-Baptiste Bouzige, Ekimetrics 44:21

2y ago44:21

44:21

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Jean-Baptiste Bouzige, the CEO of Ekimetrics. The company describes itself as “a pioneering leader in data science and AI-powered solutions for sustainable business performance”. Jean-Baptiste is one of the founders of Ekimetrics, a business he launched in 2006 …

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Is it possible to clean up the digital advertising market, providing the same level of information for both buyers and sellers? With Stijn Gimbrère, Media Futures Market 35:26

2y ago35:26

35:26

It’s fair to say that one of the markets that has become most complex and least transparent in the digital age has been advertising. The market was described in 2016 by Marc Pritchard – the Chief Brand Officer of Procter & Gamble, both the world’s biggest consumer goods business and the world’s highest-spending advertiser – as “murky at best, fraud…

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What does it take to be a data leader in business today? With Elizabeth Press, D3M Labs 37:13

2y ago37:13

37:13

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Elizabeth Press, the creator and owner of D3M Labs – “the Data-Driven Decision Making Blog”. Elizabeth is an experienced data leader, having held data and business intelligence leadership roles with a variety of different businesses in Europe, particularly Berlin, i…

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How do you know what matters and what you can ignore when it comes to online reputation? With Sam Michelson, Founder & CEO, Five Blocks 31:13

2y ago31:13

31:13

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Sam Michelson, Founder & CEO of Five Blocks – a technology and a consulting firm specialising in digital reputation management. He and his team of more than 50 truly do make smarter use of data to understand what the world says and thinks about companies, brands, an…

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How can smarter use of data mean that the doctor comes to you rather than you having to go to the doctor? With Tim Jobson, consultant gastroenterologist and Medical Director at Predictive Health Intelligence ... 47:22

2+ y ago47:22

47:22

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Tim Jobson, a consultant gastroenterologist at the Somerset NHS Foundation Trust in South West England. Tim truly is a product of Oxbridge, having studied Natural Sciences at Cambridge for three years and then Medicine at Oxford for a further three. He went on to ta…