Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
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Marcus Cauchi Podcasts
Sales Leaders Talks is a weekly podcast for sales leaders who want to achieve higher quotas by using new technological solutions and building effective teams.
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Each week, our innovation experts will share strategies and practices that will generate sustained results and long-lasting success in your organization. Our hosts, Jeff Amerine and Jeff Standridge bring over 50 years of combined enterprise and startup innovation expertise across multiple industries. Everything at Innovation Junkie revolves around helping you scale your business and inspire innovative disciplines and practices.
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Welcome to Seller’s Lounge, the go-to podcast for those who want to stay a step ahead of the curve and be at the forefront of the ever-evolving landscape of sales. Your host, Pritha Dubey, is a highly-acclaimed international sales trainer who excels in creating sales mega stars for an organization who meet their revenue numbers by combining science of selling with emotional intelligence. This is not your typical sales podcast. We are cutting through the noise to deliver actionable sales inte ...
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Steve Burnett: How One Founder Grew 300% and Achieved Financial Freedom Despite COVID, Divorce, and Cancer
41:39
41:39
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Steve’s journey was marked by sheer graft and some brutal personal blows. His first five years were, in his own words, madness. Eighteen to twenty hour days, six days a week. Then came a messy divorce, COVID and throat cancer. The Founder Dependency Trap Like many founders, Steve found himself in the classic trap. Everyone relied on him to make eve…
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Charles Green: Decoding Trust in Sales, Why Intimacy Beats Credibility
57:05
57:05
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57:05
Why Trust Breaks Down and What To Do About It In this episode, Marcus talks with Charles Green, one of the genuine heavyweights in the world of trust and commercial relationships. If you lead a mid market scaling tech firm and you suspect your sales or GTM function is underperforming for reasons no dashboard can explain, this conversation will feel…
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Jordan Corn - Performance Reviews: Festival of Fiction or Growth?
1:00:26
1:00:26
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In this episode, Jordan Corn and Marcus Cauchi dissect the deeply flawed traditional approach to employee performance evaluation, the "Annual Festival of Fiction". They challenge the idea that reviews serve their intended purpose and share actionable frameworks for leaders to build continuous growth systems, rather than just checking boxes. Key The…
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Parker Mills - Stop Chasing RFPs: The Smarter Way to Win in Public Sector Sales
1:03:29
1:03:29
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1:03:29
This episode of The Inquisitor Podcast features Parker Mills, Account Executive at ServiceNow and author of State and Local Government Sales: Beyond the Bid. Parker exposes the systemic dysfunction created when short-term sales culture sabotages long-term public value. With 11 years in U.S. state and local government (SLG) sales, he dissects the br…
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Matthew Dashper-Hughes: You will only ever be paid as much as you really think you are worth
1:07:41
1:07:41
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Why do brilliant professionals consistently underprice themselves? In this conversation, Marcus and Matthew Dashper-Hughes dissect the psychological barriers that prevent founders, executives, and elite salespeople from commanding their true market worth. This isn't motivational rhetoric, it's a diagnostic exploration of the childhood money scripts…
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Scott Aaron: Authenticity, AI, and the Definitive LinkedIn Growth Strategy
44:41
44:41
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In this episode of The Inquisitor, host Marcus Cauchi sits down with Scott Aaron, co-founder of The Time to Grow, to explore the power of authenticity in marketing and sales. Scott helps coaches, consultants, and service professionals scale their businesses by prioritizing connection over competition, and this conversation is packed with actionable…
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Ben Wiener: The Brutal Truth About Pitching and Fundraising
55:41
55:41
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Most founders lie to themselves long before they ever pitch an investor. They convince themselves their story is clear, their deck is solid, and their passion will carry them through. The truth? Investors can smell self-deception a mile away. In this episode of The Inquisitor Podcast, Marcus Cauchi sits down with Ben Wiener, venture capitalist, aut…
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The Story You Tell Yourself Is Running Your Business
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54:51
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If you think your growth problem is about tactics, targets, or team structure, this episode might sting, in the best way. I’m joined by Emma Thompson, The Sales Therapist, who helps founders, leaders, and sales teams uncover the real issue: the story they’re telling themselves. She helps people face the thought behind their behaviour, not just the …
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Innovation or Stagnation? Ron Brumbarger on Leading Through Uncertainty
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1:01:38
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In today’s fast-moving VUCA world (Volatile, Uncertain, Complex, and Ambiguous) businesses can no longer afford to confuse motion with progress. In this high-impact episode, we sit down with Ron Brumbarger, American entrepreneur and founder of Struinova, an “innovation-as-a-service” firm helping organisations unlock new products, services, and proc…
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The 'Grey Space' Advantage: Rob Israch's Masterclass on Scaling from Startup to SaaS Powerhouse
42:18
42:18
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42:18
Marcus welcomes Rob Israch, President of Tipalti – a late-stage, fast-growth SaaS company in the finance sector. Rob shares his extensive experience from NetSuite, Intuit, and GE, detailing his unique journey from marketing to president, and the "fun ups and downs and pitfalls" of scaling a global business. The discussion delves into the critical a…
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Unleash Your Freedom Through Process – A Transformative Dialogue with Adi Klevit
45:53
45:53
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Are you bogged down by the daily grind, struggling to scale, or feeling like your business owns you instead of the other way around? This episode of The Inquisitor Podcast is your roadmap to liberation. Join host Marcus Cauchi and special guest Adi Klevit, founder of Business Success Consulting Group, as they dismantle common myths about business p…
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Ryan Clark: Standing Out In a Sea of Sameness
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50:08
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50:08
Standing Out in a Sea of Sameness - Selling with Relevance, Integrity, and AIKey Themes and Takeaways🔹 Use AI to elevate, not replace, your thinking Ryan explains how he uses tools like Claude to extract specific language from a prospect’s online footprint. LinkedIn posts, articles, podcasts and craft bespoke messaging. It’s not about pumping out g…
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Mike Davis-Marks: What a Nuclear Submariner Knows About High-Pressure Decision Making & Servant Leadership
54:29
54:29
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54:29
In this episode of The Inquisitor Podcast, host Marcus Cauchi speaks with Michael Davis-Marks, a veteran of the Royal Navy who commanded a nuclear-powered submarine and now focuses on leadership development and advocating for the veteran community. They discuss decision-making under pressure, the unique transferable skills veterans bring to civilia…
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Edward Ingham: Sales Got Easier the Day I Stopped Pitching - finding fulfilment and results through client-centric selling
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1:04:43
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In this episode of The Inquisitor podcast, host Marcus Cauchi interviews Edward Ingham about his journey from traditional, product-focused sales to a more customer-centric approach. The conversation delves into the real-life moments that shaped Edward's shift and the practical impact it has had on his career and well-being. Guest: Edward Ingham, Se…
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Avner Baruch: Why Misalignment Is Killing Your Go-To-Market Strategy (and How to Fix It)
1:02:26
1:02:26
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In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point. Avner shares his journey into sales enablement and how it led him to develop a methodology called Project Moneyball, which digs benea…
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Alan Versteeg: 9 Brutal Truths Every Sales Leader Needs to Hear
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51:54
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51:54
In this episode, Marcus is joined by Alan Versteeg, a coach and sales performance specialist with years of experience helping companies unlock what's really holding their teams back. Together, they explore 9 critical truths most sales leaders overlook, and the hidden leverage points that can transform your results without overhauling your tech stac…
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Matt Gaskin: Lean Principles for High Performance Selling
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1:06:12
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1:06:12
Lean Selling: How to Make Buying Effortless & Ethical 🔍 What if selling wasn’t about ‘closing’ but about making it effortless for customers to buy? This episode dismantles outdated, wasteful, and buyer-hostile sales tactics, replacing them with Lean principles, built on respect, trust, and ruthless efficiency. Matt Gaskin joins Marcus Cauchi to cha…
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Brian Ahearn: Influence of Manipulation? The Ethical Sales Advantage
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53:03
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53:03
What if influence wasn’t about tactics and persuasion but about truth, trust, and genuine human connection? In this episode, Brian Ahearn, Chief Influence Officer at Influence People and faculty member at the Cialdini Institute, unpacks the fine line between influence and manipulation, a crucial distinction for sales leaders and C-suite executives …
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Mindset Habits & Strategies of Top Salespeople with David Weiss (recorded August 2020)
46:53
46:53
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Sales Mastery & The Infinite Game with David Weiss Episode Summary: David Weiss explores the mindset, habits, and strategies that set top sales professionals apart. From intentional career development to enterprise sales best practices, David shares invaluable insights for sales leaders and professionals looking to elevate their game. Recorded: Aug…
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Matt Gaskin - Lean, Selling & Why Most Transformations Fail
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55:56
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What if everything you thought you knew about transformation was wrong? In this episode, Marcus Cauchi and Matt Gaskin cut through the nonsense and dive into the brutal truths about why most change programs flop—and what Lean really looks like when it’s done right. 💡 Key Takeaways: 🔹 Lean isn’t a methodology, it’s a mindset. It’s about learning, ad…
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Rob Goddard: Sell More Scale Faster Exit Strong
47:22
47:22
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Selling your business is the biggest deal you’ll ever close, but are you set up to get the best possible outcome? In this episode, Rob Goddard, business acquisitions and sales expert, shares how to maximise valuation, avoid costly mistakes, and negotiate like a pro. But that’s not all. The principles of selling a business apply to every high-stakes…
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5.13 The Innovation Junkie Customer Journey
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27:11
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27:11
In this episode, the Jeffs reflect on five successful seasons while getting into what Innovation Junkie offers its clients. They break down their Growth DX process, innovation sprints, and strategic growth systems, giving listeners an inside look at how they help businesses achieve transformation and success. Learn more about our GrowthDX or email …
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5.12 Outlook & Insights for the New Political Reality
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13:46
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In this episode, the Jeffs discuss the impact of a changing presidential administration on business and innovation. From regulatory shifts to reshoring manufacturing and simplifying tax codes, they explore what leaders need to know to stay ahead. Follow Us on Facebook, Instagram, or LinkedIn Get in touch InnovationJunkie.com Want to WATCH the podca…
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In this episode, the Jeffs discuss practical strategies for kicking off 2025 with a strong plan. They explore tools and techniques for setting goals, optimizing processes, and driving impactful results. Learn more about how the Innovation Junkies GrowthDX can scale your business here. Follow Us on Facebook, Instagram, or LinkedIn Get in touch Innov…
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5.10 Strategies for Closing 2024 with Success
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12:17
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With the end of 2024 quickly approaching, they share practical strategies for closing sales, managing financial tasks, and setting up for a successful start to the new year. Follow Us on Facebook, Instagram, or LinkedIn Get in touch InnovationJunkie.com Want to WATCH the podcast? We’re on YouTube! Check it out now…
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5.9 Transforming Sales Through People-Centric Strategies with Marcus Cauchi
25:35
25:35
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25:35
Jeff Standridge sits down with Marcus Cauchi of the Ally Method to dissect modern sales strategies & leadership principles. They discuss the critical need for ethical, customer-centric sales approaches & how empowering buyers, rather than coercing them, leads to lasting client relationships & sustainable business success. You can find Marcus at htt…
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5.8 Creating Practical Strategies for Resilient Teams with Karen Ball
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22:15
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22:15
In this episode of the Innovation Junkies Podcast, the Jeffs sit down with Karen Ball from Prosci to talk all things change management. Karen unpacks the Adkar model and gives real-world tips on helping teams adapt smoothly and stay resilient during big transitions. You can learn more about Karen and Prosci at prosci.com! Follow Us on Facebook, Ins…
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5.7 Leading With Purpose with Doug Thorpe
24:47
24:47
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In this episode, Jeff Standridge sits down with Doug Thorpe as he breaks down what it really takes to lead, showing how focusing on your team’s growth can drive everyone’s success. He shares practical tips for shifting the spotlight from yourself to the people you lead, helping them thrive. You can learn more about Doug at Dougthorpe.com and Headwa…
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5.6 Navigating the Global Talent Shift with Jonathan Romley
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28:43
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Jeff Standridge and guest Jonathan Romley discuss the challenges of finding talent across different regions and how the shift toward remote work has reshaped hiring strategies worldwide. You can learn more about Jonathan & LUNDI here https://www.hellolundi.com/team/jonathan-romley! Follow Us on Facebook, Instagram, or LinkedIn Get in touch Innovati…
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