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eCommerce Podcast

Matt Edmundson

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If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecomme ...
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Meet Sean O'Neill

Sean O'Neill

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Welcome to Sean O'Neill Meets, I'm your host, Sean O'Neill. Having been an entrepreneur nearly all my life, my goal now is to help others navigate their own paths through mentorship, networking, and events. In my podcast, I sit down with a wide range of people to get a glimpse into their lives and learn about their journeys. We'll share stories, insights, and practical advice along the way. Whether you're looking for guidance, inspiration, or just a new perspective, you're in the right place.
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In this captivating episode of the eCommerce Podcast, host Matt Edmundson talks with Millie Flemington-Clair, founder of Human Beauty and Dragons' Den success story. Discover how Millie's personal experience with a rare medical condition inspired her to create inclusive beauty products that serve underrepresented communities. From securing an unpre…
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In this eye-opening episode, Matt Edmundson unpacks the costly problem of involuntary churn with Frank Arellano, CEO of Revolv3. Discover how payment processing glitches silently drain revenue from subscription businesses, with a staggering 10-14% of eCommerce orders declining and two-thirds of these being "false declines" - costing businesses $600…
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In this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety…
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Discover how AI is levelling the playing field for e-commerce entrepreneurs. Matt Anderson from Dragonfly AI reveals practical strategies for using generative AI to outsmart bigger competitors and transform customer engagement. In this enlightening conversation between Matt Edmundson and Matt Anderson, we explore the fascinating intersection where …
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From Bottle Insulation to Business Innovation: Adam Callinan's Journey I wonder how many of us have watched Shark Tank and dreamed about being in those entrepreneurs' shoes? Adam Callinan lived that reality, transforming a simple beer bottle insulator into a multi-million dollar brand. His journey reveals powerful lessons about lean startup techniq…
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Discover how multi-platform review strategies can dramatically boost your conversion rates while simplifying the review collection process. Learn actionable tips for online reputation management from DJ Sprague, co-author of "Reputation King" and expert in eCommerce review syndication. In this enlightening conversation, Matt Edmundson and DJ Spragu…
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Retention Marketing Mastery: From Leaky Buckets to Loyal Fans In this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely …
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Beyond the Silver Bullet: Navigating Multi-Channel eCommerce Marketing In this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple c…
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From Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff Sauer In this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics i…
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In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyon…
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In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever. Episode …
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Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures. Episode Highlights The Four Levers…
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Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian marke…
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What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes ente…
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Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white backgro…
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Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial i…
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In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer fee…
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In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to opti…
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In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of A…
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In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Friedrich Schwandt, founder of ECDB, about leveraging ecommerce data for business success. They discuss the importance of data analysis in ecommerce, surprising market trends, and strategies for building profitable online businesses. Friedrich shares insights on international …
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Join host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on cre…
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Join host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating …
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In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections migh…
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In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understandi…
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Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape. --- Timestamps: 0:00 …
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Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecomme…
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Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving reve…
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Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:2…
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Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform. --- Timestamps: 0:00 Intro 3:18 Dan's Journey to Amazon 5:36 Complexity of Selling on Amazon 8:40 Starting on Am…
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Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape. ---…
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Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss thi…
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In this episode, my guest is Richard Moat. Richard is a highly respected mental health and well-being expert who firmly believes that if we don't take care of our emotional health, then we aren't giving ourselves the best chance of living an optimally healthy life. In his own words, "If you want to feel better about anything, get better at feeling.…
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Join host Matt Edmundson on the eCommerce Podcast as he discusses customer success roadmaps and monetising subscriber lists with Scott Overbeck from Seacoast Consulting Group. Discover how strategic alliances can boost your business growth and learn practical tips for leveraging your existing customer base. --- Key Takeaways: 1. Leverage Strategic …
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In this episode of the eCommerce Podcast, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books Tiny Business, Big Money and The Million-Dollar One-Person Business. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance…
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In this episode, my guest is Matt Edmundson. Matt is an eCommercer, entrepreneur and investor with over 20 years experience in the industry. Matt talks about the early days of his career, his successes and the best way to react to a failure. For more of Sean O’Neill Meets, please subscribe to my channel. 00:00:00 - Introduction 00:03:00 - The Kwik …
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In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space. Key Takeaways: AI in Social Chat Commerce: AI is transforming how eCommerce brands engage with cu…
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In this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned…
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In this episode, my guest is Sam P Jalloh. Sam is a war survivor, author, motivational speaker and international tennis coach. Watch and be inspired by Sam's unconditional optimism in the face of adversity, and learn from his valuable lessons for life. 00:00:00 - Introduction 00:05:01 - Confronting Mum about giving me up for adoption 00:10:10 - Bea…
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In this episode of the eCommerce Podcast Host Matt Edmundson interviews Skip Wilson, founder of Draft Media Partners and host of the Advertising Podcast, and discusses the intricacies of modern digital marketing. Skip specialises in fixing broken ad campaigns and discusses in depth what makes an effective add campaign work. Key Takeaways: Fixing Br…
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In this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of…
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In this episode, my guest is Pete Williams. Pete has over 20 years experience of Functional Medicine in clinical practice, and is regarded as one of the leading figures in his field. Pete talks about how we live in a disease care model, how genes influence our path and how you are your own best asset. 00:00:00 - Introduction 00:09:43 - Heart on Fir…
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In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamifi…
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In this episode of the eCommerce Podcast host Matt Edmundson sits down with Jaryd Krause, founder of Buying Online Businesses, to discuss his experience in buying and selling online businesses. Jaryd shares his journey from plumbing to becoming a successful online business owner hoping to help others do just the same. Key Takeaways: Acquiring Estab…
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In this episode, my guest is Lee McAteer, co-owner of @progresswrestling and @DEFYWrestling , founder of Camp Thailand and Camp New York and who was once hailed "Britain's Best Boss." Lee discusses the highs and lows of his entrepreneurial journey and why he's always been ahead of the curve. 00:00:00 - Introduction 00:04:39 - Staying ahead of the c…
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In this episode of the eCommerce Podcast, host Matt Edmundson interviews Laura Richard from Level 5 Strategy about the importance of customer experience and how it can drive business success. Create emotional connections: Laura emphasises that emotions account for 50% of consumer behaviour, although customers may not always express these feelings e…
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In this episode, my guest is Nicola Docking, Managing Director of Poke Marketing. Nicola discusses marketing, the approach she takes in work and life, and the positive impact of motherhood in her role as MD. https://www.linkedin.com/in/nicola-docking-28866718 https://pokemarketing.co.uk/ For more of Sean O’Neill Meets, please subscribe to my channe…
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In this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business. Key Takeaways: Set Clear …
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Welcome to the eCommerce Podcast! In this episode, Matt chats with Duncan Lloyd from eCom Profit Genie about how the Profit First methodology can transform your eCommerce business. Duncan, a chartered accountant, shares his insights on using behavioural psychology to help eCommerce clients manage money and generate wealth. Discover how the Profit F…
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Join Sean O'Neill as he chats to Dennis Taylor, born on 19 January 1949 in Coalisland, Northern Ireland, is a former professional snooker player best known for his remarkable victory at the 1985 World Snooker Championship. His win in this tournament is famously remembered for the dramatic final frame against Steve Davis, which concluded with a tens…
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Join Sean O'Neill as he delves into the extraordinary journey of the founders of "Tri for Life." What began as a way to cope with family tragedies related to alcohol abuse turned into an inspiring story of resilience, community, and conquering Everest. In this episode, you will hear about the humble beginnings of Tri for Life, sparked by a simple b…
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