In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business.

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Timestamps:

00:00 Welcome to the eCommerce Podcast

00:32 Introducing Today's Guest: Steven Pemberton

00:54 Subscribe and Stay Connected

02:36 Meet Steven: A Faith-Based Business Owner

05:15 Steven's Journey: From Corporate to eCommerce

08:08 Challenges and Triumphs in eCommerce

09:25 The Shift to Shopify and Facebook Marketplace

20:08 The Importance of Data and Analytics

26:05 The Impact of Discounts on Revenue

27:52 Pre-Order Strategy for New Products

29:14 The Wishlist Strategy for Apparel Brands

32:49 Understanding Your Ideal Customer

40:49 Engaging the 90% of Non-Buyers

47:33 Final Thoughts and Contact Information

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Key Takeaways:

1. Customer Insight is Crucial: Deeply understanding your customer base can significantly refine marketing strategies and increase conversion rates.
2. Increase Your Average Order Value: Strategic pricing and offers can boost revenue without necessarily requiring more customers.
3. Engage Beyond the Sale: Focus on educating customers and building relationships to drive long-term success.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!