In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of AI in marketing and optimization strategies for businesses of all sizes.

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Timestamps:

0:00 Intro

5:25 Growth driven design explained

12:26 Testing ads before website design

18:39 Microtesting for product development

24:18 Minimum viable funnel components

30:46 When to start split testing

36:16 AI's impact on optimization

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Key Takeaways:

1. Start with a Minimum Viable Product (MVP):

Tanner emphasises the importance of beginning with a basic version of your website and iterating based on user feedback. He states, "You're starting with a minimum viable product. So you still have a little bit of a strategy but you're starting with your base pages. You know, you don't need some fancy calculator on your website right at the beginning."

2. Utilise Microtesting with Ads:

Tanner suggests using ads to test concepts before fully implementing them on your site. He explains, "The first thing I test is, hey, am I following? Am I solving a problem that people actually need?"

3. Focus on Buyer Psychology:

Understanding the psychological aspects of your customers is crucial. Tanner advises, "Focusing on the root of the problem, identity, and buyer psychology. If you can master that, you'll be good at anything."

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