I help Home-Based Business Owners with their marketing strategy, build their email list, generate more leads & increase awareness of their online brand.
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Online Profits With George Podcasts
If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecomme ...
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Learn how to use online marketing strategies to grow your internet presence and reach more people. The Pro Church Marketing Podcast is a podcast that brings you the latest in Church marketing and Non-Profit growth strategies. Join me as I interview Church marketing experts and share actionable tips for growing your organization. The Pro Church Marketing Podcast is designed to equip Non-Profits and Church leaders to use their website, email, social media, and online marketing to reach more pe ...
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Welcome to Church3.0, presented by Apollos. This podcast is for church leaders, IT team members, and anyone passionate about the future of faith, community, digital discipleship, and all things church tech. Hosted by Tyler Vance, COO of Apollos, Church3.0 dives deep into the shifting landscape of modern Christian culture. Each episode explores a different facet of both the enduring truths and the urgent challenges defining the current church experience. Listen in as Tyler sits down with gues ...
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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Brilliant Business Moms with Beth Anne Schwamberger
Beth Anne interviews Mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, photographers, and designers are just a few of the brilliant business moms featured here.
Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here. This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! We're not about big names or fancy accolades here, but instead celebrating big and little wins from momp ...
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Church App Strategy That Works: Jay Owen Breaks Down What Actually Scales
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44:22Discover how Church of 1122 is using technology, apps, and social media to scale digital discipleship—without losing the human touch. In this exclusive conversation, marketing expert and church leader Jay Owen shares powerful insights on leadership, trust-building, app strategy, and creating meaningful online ministry. You'll learn: ✅ How small ges…
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How AI Influencers Are Eroding Trust & What Really Works Instead | Luke Yarnton
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45:54In this eye-opening episode of the eCommerce Podcast, host Matt Edmundson chats with Luke Yarnton from The Rave about what might be the "most ridiculous idea" currently trending in influencer marketing: AI-generated influencers. This thought-provoking conversation explores why authentic human connections trump artificial endorsements and reveals ho…
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7 Micro Influencer Marketing Tips Most Brands Miss Completely | William Gasner
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50:32In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates. The episode explores how the social m…
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How to Lead Without Burning Out: Holistic Tools for Leaders | Jackie Glass
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45:26Are you a leader who feels overwhelmed, stuck, or unsure how to care for your team—or yourself? You're not alone. In this powerful conversation, executive coach and wellness strategist Jackie Glass joins Tyler to explore the internal battles leaders face and the simple but profound shift that can change everything: asking for help. Jackie shares wi…
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When to Let Go of a Product That Isn't Working Anymore | Amy Leinbach
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48:58In this enlightening founder's episode of the eCommerce Podcast, host Matt Edmundson chats with Amy Leinbach of Big B, Little B about involving kids in business and the remarkable journey of building an eco-friendly product line alongside her 10-year-old daughter. Amy shares genuine insights about youth entrepreneurship, teaching resilience through…
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How to Ship Bulky Products Internationally Without Breaking the Bank | Robert Khachatryan
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53:04In this episode of The eCommerce Podcast, host Matt Edmundson speaks with Robert Khachatryan, founder and CEO of Freight Right. They explore the often-overlooked aspects of eCommerce shipping strategies, particularly for bulky items and international markets. Robert shares surprising insights about why many brands fail to optimise their shipping pr…
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When Church Meets Tech: How Innovation Is Redefining Discipleship in a Digital Age
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10:51In this episode of Church3.0 by Apollos, Tyler Vance sits down with Ben Snyder, senior pastor of Cedar Creek Church in Toledo, Ohio, to unpack what it really means to lead a modern church in a digital age. Discover how Cedar Creek broke the mold with its iconic "Not Your Mother's Church" campaign and continues to lead with innovation, inclusion, an…
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Why Purpose Over Profit Actually Builds Sustainable Businesses | George Bryant
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52:03In this illuminating episode, Matt Edmundson sits down with George Bryant, a renowned e-commerce strategist who has helped scale hundreds of companies to seven, eight, and even nine figures. Beyond the tactics and strategies, this conversation dives deep into what truly drives business sustainability - purpose over profit, authentic relationships, …
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The Unexpected Challenges of Pitching Your Ecommerce Co on Dragons' Den | Millie Flemington-Clare
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44:45In this captivating episode of the eCommerce Podcast, host Matt Edmundson talks with Millie Flemington-Clair, founder of Human Beauty and Dragons' Den success story. Discover how Millie's personal experience with a rare medical condition inspired her to create inclusive beauty products that serve underrepresented communities. From securing an unpre…
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How Churches Can Use Data to Grow: Digital Ministry & Real Engagement with Kacie Frazier
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35:54Want to know how to stop people from falling through the cracks in your church? In this episode of Church3.0, hosted by Tyler Vance of Apollos, we sit down with Kacie Frazier, Director of Partnerships at Ministry Brands, to answer real questions church leaders are searching for: ✅ How can churches use data to better engage members? ✅ What is CHMS a…
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The $600 Billion Payment Problem Secretly Destroying Your Bottom Line | Frank Arellano
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38:39In this eye-opening episode, Matt Edmundson unpacks the costly problem of involuntary churn with Frank Arellano, CEO of Revolv3. Discover how payment processing glitches silently drain revenue from subscription businesses, with a staggering 10-14% of eCommerce orders declining and two-thirds of these being "false declines" - costing businesses $600…
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Why I Rejected Subscriptions and Built a Thriving Social Commerce Brand | Founder Gareth Everard
42:27
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42:27In this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety…
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Ministry Meets Innovation: Leveraging Technology for Lasting Discipleship with Alan George
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59:02In this episode of Church3.0, Tyler Vance COO of Apollos sits down with Alan George, former Church Online Pastor at Life.Church and a leading voice in digital discipleship, to explore how churches can innovate with technology while staying rooted in relational ministry. Alan shares how churches can use digital tools to go beyond content delivery an…
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Turn Boring Product Listings into James Bond Adventures with AI | Matt Anderson
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43:40Discover how AI is levelling the playing field for e-commerce entrepreneurs. Matt Anderson from Dragonfly AI reveals practical strategies for using generative AI to outsmart bigger competitors and transform customer engagement. In this enlightening conversation between Matt Edmundson and Matt Anderson, we explore the fascinating intersection where …
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Why Your Church Growth Strategy Isn’t Working (And What to Do Instead) – With Tyler Harden
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39:29Are your church’s outreach efforts falling flat—even though you’re running ads, building your website, and following best practices? In this episode, Jono Long sits down with Tyler Harden from Firm Foundations Marketing to reveal the #1 mistake most churches make in their growth strategy: not truly knowing their community. Tyler shares practical wi…
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From $13K Crowdfunding to an 8-Figure eCom Business | Adam Callinan
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51:43From Bottle Insulation to Business Innovation: Adam Callinan's Journey I wonder how many of us have watched Shark Tank and dreamed about being in those entrepreneurs' shoes? Adam Callinan lived that reality, transforming a simple beer bottle insulator into a multi-million dollar brand. His journey reveals powerful lessons about lean startup techniq…
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Rethinking Church Growth: What Crossroads Learned About Tech, Prayer, and Discipleship
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38:39In this episode of Church3.0, Tyler Vance sits down with Darin Yates from Crossroads Church to discuss the critical evolution of church technology over the past two decades. Darin shares how Crossroads strategically shifted from simply enhancing in-person services with technology to leveraging digital tools for deeper discipleship and community eng…
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Why Customers Don't Trust Your 5-Star Review (And How to Fix It)
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39:00Discover how multi-platform review strategies can dramatically boost your conversion rates while simplifying the review collection process. Learn actionable tips for online reputation management from DJ Sprague, co-author of "Reputation King" and expert in eCommerce review syndication. In this enlightening conversation, Matt Edmundson and DJ Spragu…
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Subscription Models for eCommerce That Grow Your Customer Lifetime Value | Thomas Lalas
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51:32Retention Marketing Mastery: From Leaky Buckets to Loyal Fans In this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely …
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How to Build a Customer Experience That Actually Converts in eCommerce
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40:07Beyond the Silver Bullet: Navigating Multi-Channel eCommerce Marketing In this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple c…
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How to Build a Leadership Pipeline That Actually Works – With Mac Lake
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47:56In this episode of The Pro Church Marketing Podcast, host Jono Long interviews leadership development expert and Multiply Group founder Mac Lake. Together, they explore why leadership development continues to be the #1 struggle for churches, despite the abundance of leadership resources. Mac explains the difference between leadership placement and …
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Raising Leaders and Reaching Your City with Pastor Ryan Vernon of 902 Church
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35:50In this power-packed episode of The Pro Church Marketing Podcast, Jono Long chats with Pastor Ryan Vernon of 902 Church about what it really takes to grow a church in a small town. From leveraging his marketing degree and business background to creating leadership pipelines that work, Pastor Ryan breaks down how 902 Church has thrived in Kinston, N…
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How to Simplify eCommerce Data Without Drowning in Numbers | Jeff Sauer
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45:11From Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff Sauer In this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics i…
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The Hidden Profit Killer in Your Subscription Business (And How to Fix It) | Paul Chambers
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45:05In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyon…
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Google Ad Grant 2025 Updates (Part 3): Conversion Tracking
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36:05In this episode of The Pro Church Marketing Podcast, we’re diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks’s Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 …
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The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire
42:04
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42:04In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever. Episode …
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How Micro-Influencers Can 10x Your eCommerce Growth
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41:25Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures. Episode Highlights The Four Levers…
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Google Ad Grant 2025 Updates (Part 2): Church Website, Landing Pages & Ad Performance
44:09
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44:09In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren’t leading to engagement—this episode is for you. We’re talking all about your church website and how it…
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The Tariff Survival Guide for eCommerce Businesses
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40:36Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian marke…
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Google Ad Grant 2025 Updates (Part 1): Performance Max, AI & Church Marketing
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29:25This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025! 👀 In this episode, we cover: ✅ The #1 mistake churches make with Google Ad Grants (and how to avoid it) ✅ Performance Max campaigns – what they are & how they help your church grow ✅ Why AI is a tool—not a replacement for sma…
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How China's E-Commerce Rescued What Amazon Abandoned
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40:36What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes ente…
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Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha
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45:37Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white backgro…
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🚀 Why Churches Must Embrace Social Media for Evangelism | Pastor George Ashford & Jono Long
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28:27How can churches use social media and digital marketing to spread the gospel more effectively? In this episode, Jono Long sits down with Pastor George Ashford of Journey Church to discuss how he’s using platforms like Facebook, YouTube, and TikTok to reach more people. Pastor George shares insights from his background in marketing, the role of soci…
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The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late
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37:43Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial i…
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Focus on Revenue Optimisation Not Conversion Rate with Matthew Stafford
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41:02In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer fee…
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Personalised Email Marketing in the Era of AI with Dan Nikas
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46:39In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to opti…
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Use Growth-Driven Design to Build the Website Your Customers Actually with Tanner Holt
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46:33In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of A…
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The Power of Storytelling in Church Marketing: Connecting People to Purpose
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35:33Join host Jono Long on the Pro Church Marketing Podcast as he chats with Jorgen Strycharz of Story Thread Media about the art of storytelling in the church. Discover how compelling narratives and community testimonies can bridge gaps, foster engagement, and amplify your church's mission. Jorgen shares actionable tips for pastors on identifying and …
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Data Driven Ecommerce with Friedrich Schwandt
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43:38In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Friedrich Schwandt, founder of ECDB, about leveraging ecommerce data for business success. They discuss the importance of data analysis in ecommerce, surprising market trends, and strategies for building profitable online businesses. Friedrich shares insights on international …
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From Beading Station to TOMM Jewellery with Lucy Toone
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50:39Join host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on cre…
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Be Known Before You're Needed: Innovative Outreach Strategies for Churches
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45:49In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Doug Garasic, the passionate pastor of Rust City Church in Youngstown, Ohio. Doug talks about his two decades of ministry, including planting a thriving church in the heart of the Rust Belt. Learn how Doug’s church became a beacon of hope by meeting real community needs, t…
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Mastering the Art of Subscription Commerce with Matthew Holman
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47:59Join host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating …
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AI Tools for Churches: Harnessing AI for Effective Church Marketing
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36:52In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Dustin Stout, founder of Magai, to discuss the transformative power of AI in marketing and ministry. Dustin shares his journey from running a marketing agency to creating Magai, a cutting-edge AI platform designed to enhance productivity and creativity without limiting the…
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Ecommerce In Uncertain Times with Raul Galera
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45:10In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections migh…
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Scaling Success in Ecommerce with Steven Pemberton
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51:17In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understandi…
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AI SEO for your Ecommerce Business with Farzad Rashidi
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48:10Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape. --- Timestamps: 0:00 …
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Why You Should Consider WooCommerce for Your Ecommerce Business with Darren Hickey
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41:50Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecomme…
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Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving reve…
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Friendships vs. Friendliness: The Key to Bringing People Back to Church
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8:11In this episode of the Pro Church Marketing Podcast, host Jono Long dives into the groundbreaking research from The Great Dechurching, exploring why millions have stopped attending church and what might inspire them to return. Discover why friendships—not just friendliness—are the key to creating a thriving church community. Jono shares actionable …
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The Future of Ecommerce Referrals with Phil Carr
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58:23Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:2…
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