Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, pr ...
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Out Of The Box Media Productions Podcasts
Welcome to the #1 Pro Wrestling podcast in Libya and the MENA region! If it happens in a ring it happens IN THE RING! News, views, reviews, and interviews! No BS, no holds barred! For balanced, unbiased, and informative Pro Wrestling coverage this is the place! #InTheRingWhereItMatters (Oh, and did I mention that we present a Pop Culture podcast as well? Pop Talk! Comics, movies, series, anime, games, and gadgets! Everything geeks love under one ceiling! Check it out in our list, you'll be g ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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The Marketing Funnel Explained (And why it matters for your business)
20:11
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20:11You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business? In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, …
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Custom ChatGPTs: Your Secret Weapon for Sales and Sanity
21:04
21:04
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21:04Wish you could clone yourself to crank out proposals, social content, and blog posts without burning out? Good news: you kinda can. In this episode of The Affluent Buyer Script, host Katy Doss breaks down custom GPTs - your new not-so-secret weapon for saving time, staying on-brand, and scaling your business without adding a single person to payrol…
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How Google’s Q4 Updates Help you Beat Your Competition
17:57
17:57
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17:57Your ideal clients may not be buying a pergola in December—but they are Googling it. In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you…
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Align Marketing and Sales to Grow Your Outdoor Business
16:59
16:59
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16:59By Script Marketing
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Turn $100 into $100K: The ROI of Strategic Gifting
32:26
32:26
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32:26You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right? Not so fast. In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress ball…
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The 5 Emotional Factors That Drive High-Ticket Buying Decisions
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20:38
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20:38People don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later. In this episode of The Affluent Buyer Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?” We’ll explore: Why emoti…
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Gen X: The Hidden Buying Power of the Middle Child Generation
25:56
25:56
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25:56Gen X may not be trending on TikTok, but they’re quietly driving one of the biggest spending waves in home improvement — and they’re wildly overlooked in most marketing strategies. In this episode of The Affluent Buyer Script, Katy Doss breaks down why Gen X is your secret weapon if you sell luxury outdoor products or services. We’ll talk about who…
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Your website is either your hardest-working salesperson… or the reason affluent buyers click over to your competitor. In this episode of The Affluent Buyer Script, Katy Doss breaks down the 20 biggest dos and don’ts of building a website that attracts, impresses, and converts high-end homeowners. From why professional photography matters to the mis…
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11 PR Lessons Luxury Outdoor Brands Can Learn from a Pro
29:16
29:16
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29:16Think your outdoor brand isn't newsworthy? Think again. In this episode of The Affluent Buyer Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release. From how to pitch the right stories to the r…
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7 Ways to get Future Business from a One-Time Sale
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12:16Think your clients only need you once? Think again. In this episode of The Affluent Buyer Script, Katy Doss breaks down how luxury outdoor service businesses can generate repeat business — even when the job seems like a one-and-done deal. Whether your ideal project is $25K or $250K, affluent clients expect more than a transaction. They want a partn…
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How to See Exactly What Your Clients Are Googling to Find you Online
20:21
20:21
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20:21Most outdoor businesses are flying blind when it comes to their website traffic. They have no idea how people are finding them—or why they aren’t showing up at all. That’s where Google Search Console comes in. In this episode, Katy breaks down how to use this free but often overlooked tool to uncover exactly what your clients are Googling, which pa…
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Don’t Reinvent the Wheel: 10 Ways to Repurpose Older Content Like a Marketing Pro
16:16
16:16
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16:16That blog post from last year that got great traction? It’s not done working for you. In this episode, Katy Doss of Script Marketing breaks down how outdoor product and service businesses can repurpose high-performing content into new formats that reach more affluent buyers — without starting from scratch. You’ll learn: How to identify content wort…
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Three AI Tools That Give You a Competitive Edge (Beyond ChatGPT)
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15:20You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of …
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بودكاست الكلمة الطيّبة - الموسم الثالث، الحلقة العاشرة – التحذير من آفة المخدّرات
37:32
37:32
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37:32يعود إلينا فضيلة الشيخ عادل عبوّد بارك الله فيه بحلقةٍ جديدةٍ من #الكلمة_الطيبة. فقرات هذه الحلقة: في الفقرة الفقهية: - آداب المساجد. في فقرة الوعظ والإرشاد:ظاهرة تعاطي المخدرات وأسباب انتشارها. في فقرة السيرة العطرة: - فضل الصلاة على النبي ﷺ. بارك الله في فضيلة الشيخ، ونفعنا بعلمه، وجعلنا ممّن يستمعون القولفيتّبعون أحسنه، وجعل هذا العمل في ميز…
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From Fluff to Firepower: How to Turn Testimonials into Sales Tools
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18:18
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18:18Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. In this episode of The Affluent Buyer Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful pe…
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Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?
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16:39Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attra…
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If Marketing Feels Like a Struggle, It Could Be Your Brand
16:55
16:55
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16:55If marketing feels like an uphill battle, your brand might be to blame. In this episode of The Affluent Buyer Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. You’ll learn: 5 signs your brand is making marketing harder than it …
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Your Proposal is Killing the Sale: How to up your proposal game
22:57
22:57
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22:57Is your proposal helping you close the deal — or quietly killing it? In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. Your affluent buyers expect more. A lot more. And your proposal is one of the most importan…
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بودكاست الكلمة الطيّبة - الموسم الثالث، الحلقة التاسعة – فضائل يوم عاشوراء
41:41
41:41
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41:41يعود إلينا فضيلة الشيخ عادل عبوّدبارك الله فيه بحلقةٍ جديدةٍ من #الكلمة_الطيبة. فقرات هذه الحلقة: في الفقرة الفقهية: حكم صيام يوم عاشوراء إذا وافق يوم السبت . في فقرة الوعظ والإرشاد: فضل شهر الله المحرم وفضل عاشوراء والردعلى إشكالات في حديث صيام عاشوراء . في فقرة السيرة العطرة: عبر ومواعظ من هجرة المصطفى صلى اللهعليه وسلم ، ثم مختصر الهجرة في ث…
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Funny Sells – How to Inject Humor into your Marketing
20:52
20:52
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20:52Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. You’ll learn: Why humor works (even for buyers spending $200K on a pool) Why it can be risky—and how to avoid th…
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Underdog Advantage: How to Market When You’re NOT Number 1
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14:52
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14:52Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog. But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different. In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping…
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Scoot Over, Suits: 10 Tips to Sell More with LinkedIn
20:15
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20:15LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive mor…
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Your Sales Call Tune-up for Closing Deals Faster
17:20
17:20
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17:20Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re …
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Free, Powerful, and Totally Underused: Maximize Your Google Business Profile
26:18
26:18
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26:18If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: What Google Business Profile actually is (and where it shows up in…
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بودكاست الكلمة الطيّبة - الموسم الثالث، الحلقة الثامنة - أفضل أيام الدنيا
49:10
49:10
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49:10يعود إلينا فضيلة الشيخ عادل عبوّد بارك الله فيه بحلقةٍ جديدةٍ من #الكلمة_الطيبة. فقرات هذه الحلقة: · في الفقرة الفقهية: من أحكام الأضحية. · في فقرة الوعظ والإرشاد: فضل عشر ذي الحجّة، وفضل يوم عرفة، والأعمال المطلوبة في هذه الأيام المباركة. · في فقرة السيرة العطرة: خطبة حجّة الوداع وما فيها من أصول كالأمر بالأخوّة بين المسلمين، وحرمة الدماء والأ…
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7 MORE Tips to Grow Your Outdoor Business with Email
15:01
15:01
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15:01Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections…
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Don’t Skip the Strategy: Why Going Straight to Tactics Is a Bad Idea
16:26
16:26
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16:26If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpac…
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What if growing your business wasn’t about working harder—but working less? In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical,…
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بودكاست بعد الجرس – الحلقة الثامنة والسبعون – مراجعة عرض باكلاش 2025
48:31
48:31
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48:31في هذه الحلقة من بودكاست #بعد_الجرس، يجلس علاء وخالد لمراجعة أحداث عرض #باكلاش، ضمن نقاشٍ شيّقٍ وممتع...! استمعوا إليه ولن تندموا...! نتمنى لكم قضاء أوقاتٍ ممتعة معنا...! فقرات هذه الحلقة: - افتتاح الحلقة والترحيب بالجمهور. - نزال بطولة الولايات المتحدّة. - نزال بطولة القارّات للنساء. - نزال غونثر ضد بات ماكافي. - فاصل للحديث عن الوضع في غزّة. - نز…
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بودكاست الكلمة الطيّبة - الموسم الثالث، الحلقة السابعة - التحذير من العقوق
38:25
38:25
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38:25يعود إلينا فضيلة الشيخ عادل عبوّد بارك الله فيه بحلقةٍ جديدةٍ من #الكلمة_الطيبة. فقرات هذه الحلقة: في الفقرة الفقهية: شروط وجوب الزكاة: · الملك التام. · بلوغ النصاب. · عدم الدين. في فقرة الوعظ والإرشاد: تابع برّ الوالدين: · قصّة أويس القرني. وبرّه بأمّه· بعض أمورٍ تعدّ من العقوق والعياذ بالله. في فقرة السيرة العطرة: · مشاهد من محبّة الصحابة لرس…
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5 Psychology Secrets to Make High-End Homeowners Say Yes
23:22
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23:22Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that …
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بودكاست في الحلبة – الحلقة مائة وعشرون – بدون توقّف
1:37:59
1:37:59
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1:37:59يعود إليكم صديقكم علاء الشريف بحلقةٍ جديدةٍ من البودكاست...! إليكم ماذا في جعبته لهذه المرّة: • افتتاح الحلقة والترحيب بالجمهور. • مناقشة الأسبوع الممل في مصارعة المحترفين. • صراع القوّة والنفوذ ما بين ذا روك وتريبل أيتش. • دبليو دبليو إي يقوم بتسريح برون سترومان. • جيف كوب في طريقه إلى دبليو دبليو إي. • توقّعات عرض باكلاش. • فاصل منظّمة إينارا وحد…
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Traditional Media Yay or Nay: A Guide for Your Marketing Dollars
14:13
14:13
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14:13Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). If you're a luxury outdoor product or service bu…
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بودكاست في الحلبة – الحلقة مائة وتسعة عشر – ما حدث في ڤيغاس
2:06:57
2:06:57
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2:06:57يعود إليكم صديقكم علاء الشريف بحلقةٍ جديدةٍ من البودكاست...! إليكم ماذا في جعبته لهذه المرّة: • افتتاح الحلقة والترحيب بالجمهور. • مناقشة تداعيات عرض راسلمينيا لهذه السنة. • فوز جون سينا بالبطولة العالمية السابعة عشر له. • تحدي راندي أورتون له. • ذا روك يلوم تريبل أيتش على مهزلة نزال الحدث الرئيسي. • صراع القوّة والنفوذ ما بين ذا روك وتريبل أيتش. •…
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بودكاست بعد الجرس – الحلقة السابعة والسبعون – مراجعة عرض ريسلمانيا 41
1:21:09
1:21:09
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1:21:09في هذه الحلقة من بودكاست #بعد_الجرس، يجلس علاء وخالد لمراجعة أحداث النسخة الحادية والأربعين من عرض #ريسلمانيا، ضمن نقاشٍ شيّقٍ وممتع...! استمعوا إليه ولن تندموا...! نتمنى لكم قضاء أوقاتٍ ممتعة معنا...! فقرات هذه الحلقة: - افتتاح الحلقة والترحيب بالجمهور. - السبب المزعج الذي أخّر هذه الحلقة...! - مناقشة البناء المخيّب للعرض. - مراجعة أحداث الليلة ال…
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Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually con…
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بودكاست بعد الجرس – حلقةٌ خاصّة – توقّعات عرض ريسلمانيا 41
1:14:11
1:14:11
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1:14:11في هذه الحلقة من بودكاست #بعد_الجرس، يجلس علاء وخالد للإدلاء بتوقّعاتهما لأحداث النسخة الحادية والأربعين من عرض #ريسلمانيا، ضمن نقاشٍ شيّقٍ وممتع...! استمعوا إليه ولن تندموا...! نتمنى لكم قضاء أوقاتٍ ممتعة معنا...! فقرات هذه الحلقة: - افتتاح الحلقة والترحيب بالجمهور. - مناقشة البناء المخيّب للعرض، وبعض الأخبار السريعة. - توقّعات أحداث الليلة الأولى…
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بودكاست الكلمة الطيّبة - الموسم الثالث، الحلقة السادسة - من أحكام الزكاة
42:38
42:38
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42:38يعود إلينا فضيلة الشيخ عادل عبوّد بارك الله فيه بحلقةٍ جديدةٍ من #الكلمة_الطيبة. فقرات هذه الحلقة: في الفقرة الفقهية: من أحكام الزكاة: · دليل فرضيتها. · حكمة مشروعيتها. · حكم مانعها. · الأصناف التي تجب فيها الزكاة والتي لا تجب فيها الزكاة. في فقرة الوعظ والإرشاد: تابع فضائل برّ الوالدين: زيادةٌ في العمر والرزق، ودخول الجنّة، "برّوا آباءكم تبرّك…
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Measuring Marketing ROI: What’s Actually Working?
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14:34
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14:34“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat l…
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بودكاست في الحلبة – الحلقة مائة وثمانية عشر – الطريق إلى مينيا
1:47:39
1:47:39
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1:47:39يعود إليكم صديقكم علاء الشريف بحلقةٍ جديدةٍ من البودكاست...! إليكم ماذا في جعبته لهذه المرّة: • افتتاح الحلقة والترحيب بالجمهور. • نهاية علاقتنا بقناة أل واي أف أم. • البناء المخيّب لعرض مينيا لهذه السنة. • كيف يمكن جعل نزال سي أم بونك أفضل. • كيف ينبغي عدم إهدار فرصة بناء عداوة سينا وكودي. • أخبار عن قاعة مشاهير دبليو دبليو إي. • تريبل أيتش يظهر ف…
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