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Pet Sitter Confessional

Pet Sitter Confessional

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A podcast by pet sitters, for pet sitters. After oner 10 years pet sitting, we've got some stories! Listen in as we talk candidly about our experiences as pet sitters and speak with others regarding theirs. From how to get started, to major lessons from tough situations, this is an in-depth look at the life of a pet sitter. Our goal is to grow a passionate community of pet sitters, making the industry better for everyone. We'd love to hear your story!
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How do you take a pet sitting business from one city to two, grow a team of 30+, and develop a thriving brand? In this episode, Natalie Durack of Happy Hounds Pet Services shares how she expanded from the Gold Coast to Brisbane, navigating market differences and competition. She discusses the importance of client communication, onboarding team memb…
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How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can’t be fully understood until after it’s delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both log…
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How important are independent pet stores to our community? In this episode, Teresa Miller, president of IndiePet and owner of Treats Unleashed, discusses the vital role of local pet retailers in building community connections. She shares insights into the challenges these stores face, including e-commerce competition and inflation, while highlighti…
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How confident are you when sharing your rates? In this episode, we explore the mindset of being price proud—what it means to stand behind your pricing without apology. We discuss how pricing is a reflection of your values, structure, and the quality of your service. From overcoming imposter syndrome to handling client pushback, we share practical t…
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What happens after a pet passes away, and how can pet professionals support owners through this difficult time? Donna Shugart-Bethune, Executive Director of the International Association of Pet Cemeteries and Crematories (IAOPCC), shares the importance of ethical pet aftercare. She discusses the industry’s lack of federal regulation, the role of IA…
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How do you offer truly personalized pet care? From daily routines to unique quirks, pets need more than just a one-size-fits-all approach. As professional pet sitters, we’re responsible for tailoring our care to each pet’s needs—and clearly communicating that value to clients and team members. We break down how to gather the right information, impl…
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How do you know when it’s time to transition your business—or even your life? In this episode, Nicole Packin shares her incredible journey through selling two successful pet care businesses, moving across the country, and preparing for her next adventure. She opens up about the emotional and practical challenges of letting go, creating healthy boun…
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Trust is essential in every part of a pet sitting business. It begins before a client ever reaches out and is built through clear communication, consistency, and transparency. Clients look for reassurance at every step, and trust can grow when expectations are met and mistakes are owned. Building trust with pets requires patience, routine, and posi…
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What happens when you treat pet sitting not just as a job, but as a serious and deeply rewarding responsibility? Leanne Burger, owner of Going Away Pet and House Sitting in South Africa, shares her journey from raising lion cubs to building a thriving team of pet sitters and groomers. Leanne shares how her passion for animals, commitment to trust, …
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Have you ever wondered why something worked so well in your business, but struggled to replicate it? In this episode, we discuss the critical importance of building repeatable success by tracking your actions and outcomes. We share how documenting your systems, analyzing client feedback, and maintaining consistency lead to sustainable growth. We ex…
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What does it take to create a business that truly stands out? Janet Buchwald, owner of Kisses Happen, shares her journey from a corporate career to running a thriving pet sitting company. She discusses the deep emotional connections between pet sitters, clients, and their pets, and how understanding both animal and human behavior has helped her bus…
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What does success really look like in today’s pet care industry? In this episode, we dig into the shifting landscape of 2025 and explore how external pressures—from social media comparison to AI tools and rising costs—can distort our definitions of success. We challenge you to define success on your own terms rather than chasing someone else’s goal…
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How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie’s Law in Massachusett…
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Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we …
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How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance …
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Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently prici…
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How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also …
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Have you ever felt like no matter how hard you try, your business just isn’t moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed …
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How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving indust…
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How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and e…
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How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt’s long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and th…
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How does your onboarding process impact your client relationships? We discuss why a smooth, clear onboarding experience is crucial for building trust and client retention. We break down common pitfalls, such as unnecessary complexity and redundant steps, and share strategies for making the process simple yet effective. From setting clear expectatio…
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What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and th…
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Do you ever feel like your pet sitting business runs your life? In this episode, we discuss the mental burden that comes with owning a pet care business and how to create healthier boundaries. We break down the impact of decision fatigue, the challenge of always being on call, and how to shift from survival mode to proactive management. Practical s…
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How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding ph…
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Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry …
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How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ow…
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Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. Fr…
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Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstac…
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How do you ensure the right employees are available at the right times while keeping your business running smoothly? In this episode, we break down three popular scheduling models: Shift Scheduling, Employee Availability-Based Scheduling, and Route-Based Scheduling with Core & Flex Employees. We explore the pros and cons of each, from predictabilit…
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Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pi…
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Running a pet care business is getting more expensive, and simply raising prices isn’t always an easy option. In this episode, we break down the factors driving up costs—rising labor wages, increased overhead, and shrinking profit margins—and explore what pet sitters can do to maintain profitability. From improving operational efficiency to refinin…
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How do you create raving fans and deliver premium client experiences? In this episode, Candace D’Agnolo, of Pet Boss Nation dives, into the art of fostering genuine connections that go beyond surface-level interactions. She explores how personalized touches—like understanding client preferences and small acts of care—create lasting loyalty. Candace…
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What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embra…
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How do you transform your business into one that works for you? In this episode, Corinne Moore, owner of Paws and Claws Pet Service and founder of Pawsome Metrics, shares how data-driven decisions helped her streamline services and reclaim balance. From navigating the challenges of purchasing a family business to making tough choices like cutting u…
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How can we navigate the changing expectations of modern pet parents while also providing exceptional care? We dive into the mindset of today’s pet owners, exploring the growing trends of treating pets as family, prioritizing health and wellness, and valuing convenience and personalization. We discuss how emotional spending drives client decisions a…
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How do you grow a pet care business while staying true to your values? Ruby Ballesteros, owner of Ruby Red’s Pet Care, shares how she maintained her standards during tough times, leading to a surge of new clients and stronger relationships with her community. She leveraged local TV segments to educate the public about professional pet care and coll…
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Are you constantly juggling tasks and struggling to get everything done? In this episode, Collin and Meghan discuss the power of setting deadlines and working in focused time blocks to tackle endless to-do lists. They share how short, intentional intervals can improve decision-making, preserve energy, and increase productivity. Whether you’re manag…
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What would it take for you to step away from your business and start a new chapter? In this episode, Aimee Thomas, former owner of Leashes to Leads Pet Care, shares her journey of transitioning from a thriving pet care business to an exciting new role working on a 100-acre farm. Aimee reflects on the challenges of leaving her business behind, the p…
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Have you ever wondered how AI can improve your pet care business without losing your personal touch? In this episode, we explore the practical ways AI can enhance productivity, client communication, and decision-making while keeping your brand's authenticity intact. From target marketing and content creation to using AI in hiring processes, we shar…
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How do you build lasting trust with your clients while staying true to yourself? In this episode, Catherine Oury, owner of Ladybug Pet Care, shares how authenticity has been the cornerstone of her success as a solo pet sitter. From managing client expectations for overnight stays to setting boundaries for a better work-life balance, Catherine opens…
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How do you recover and refocus after a hectic holiday season in your pet care business? In this episode, we discuss the importance of using the slower January and February months to reflect on lessons learned from the holiday rush. From identifying and fixing cracks in your systems to celebrating wins and refining your processes, we highlight pract…
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Ever feel like the stress of competition overshadows the joy of your work? Amy Addington, President and Co-Founder of Woofie’s, shares her 20-year journey from a $10 dog walk to leading a thriving pet care franchise. Amy dives into the power of relationships in business, how to build trust with clients, and the importance of staying flexible in a c…
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Are you ready to take control of your motivation and redefine success in your pet care business? In this episode, we explore the importance of recognizing your hard work and celebrating wins, even when no one else is watching. We dive into how building trust with clients and staying aligned with your mission can fuel your drive. From reflecting on …
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Ever feel like your business is running you instead of the other way around? Pamela Ahart-Steward and Beth Greenberg Cotell, founders of Monarchs in Motion, share their journey of discovering balance and intentional living as business owners. They discuss the challenges of burnout, the importance of setting boundaries, and how saying "no" can creat…
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Are you ready to make 2025 your strongest year yet? This episode dives into the power of introspection and proactive planning to drive business growth while reducing stress. We share some strategies for balancing challenges and celebrating wins, emphasizing the importance of setting clear goals and staying focused. We discuss how niching down and r…
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Ever wonder how a few thoughtful words can make or break a client’s trust? Cathy Duvall, owner of Goin’ to the Dogs Pet Sitting, explores the power of clear, proactive communication. From setting expectations at the very first inquiry to handling unexpected issues with honesty and empathy, Cathy shares how consistent follow-through and transparency…
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Are you spending time on what truly matters in your business, or are you distracted by quick fixes and flashy promises? We dive into how to differentiate between what’s real and what’s artificial, from client relationships to business opportunities. Learn how to ask the right questions, avoid common distractions, and focus on strategies that bring …
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What’s holding you back from reaching your full potential—your mindset or your habits? Kristin Morrison explores the powerful impact of mindset on business and personal growth. She unpacks strategies for breaking free from negative loops, creating affirmations that actually work, and incorporating daily practices like journaling and movement to fos…
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What does your pricing say about your business? We start with a recent update on the BOI filing requirement for US businesses and then dive into how pricing acts as a powerful signal, shaping client expectations and perceptions of our services. We explore the importance of aligning pricing with professionalism, trust, and value while steering clear…
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