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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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Podcast is dedicated for those looking to build stability and strength in their lives through mastery of their emotions. Without this mastery these emotions can turn to dark thoughts and ruin our lives if we let them. I know this because I was someone who deeply struggled with my own damaging thoughts and wild emotions I felt about myself. Thats why I started this journey over 2 years ago. To daily take the time to find proven research, tips, tricks and hacks acquired from other outstanding ...
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In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta’s China Institute. Formerly with the Bank of Canada for three decades, Mark now resides in Shanghai and writes regularly for Yicai Global, where…
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The world can seem a bit crazy right now, even overwhelming with all the stories going on in the news and massive political tension. It can be a huge challenge not to feel the weight of everything. More external stress and anxiety than ever before can leave even the best of us feeling lost in your own life. I created this video to help with exactly…
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In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local life services, humanoid robotics, and China's dominance in electric vehicles—highlighting the factors propelling growth and the remaining roadblocks. We…
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In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC’s latest data report profiling the fastest-growing consumer segments in China’s e-commerce market. Drawing from GMV data across Tmall, JD.com, and Douyin, the report revea…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. Rui provides deep insights into the current landscape of AI, focusing particularly on the competitive dynamics between the U.S. and China. She discuss…
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Your matrix is your own personal reality and how you experience the world. This reality is formed from how we think, what we believe and more importantly, what we focus on. Unfortunately, just like Neo from the movie series The Matrix, we are plugged into our own matrix with no explanation of how we can change this and create the life we want. In t…
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Negative thoughts came be so sticky like tar and very similar to "Venom" the Marvel character but instead of becoming a super hero, they consume you into darkness. In this episode I break down a simple 4 step process to moving pass negative thinking and how to make a dramatic change in your life within minutes. I share a few personal stories of my …
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Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sports in Asia, Justin has been instrumental in the infrastructural development of ski resorts in China, contributing significantly to the country’s rea…
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In this episode Todd Embley shares his experiences being an overseas entrepreneur going through a roller coaster of experiences. From starting up businesses to a hostile takeover, mentoring new start ups and speaking in large business conferences, Todd has been through it all with unmatched enthusiasm. We discuss the challenges he has encountered a…
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In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, …
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Making massive changes can be so rewarding yet challenging, especially when it’s seems like you are becoming a totally different person. Making a "quantum leap" sized change into a totally new person can seem almost impossible. In this episode Brody Henry shares his “quantum leap” of a change with the powerful and profound effects of his 7 day fast…
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In this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration. Joe offers a comprehensive overview of the trade measures implemented by the U.S. since Donald Trump's re-election. He analyzes …
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In our amazing discussion, mindset coach Ryan Sawyer shares some powerful insights and techniques on how to make lasting changes in your life (paradigm). A paradigm is defined as “a typical example or pattern of something; a model”. So when you dive into that, you can see that a personal paradigm is the unconscious patterns you go through and how y…
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Want to have ice cold composure during stressful situations like high level NFL quarterbacks during big games? In this video I covers 3 ways to stay cool and calm during high stress or high anxiety situations that can work for anyone. These methods are tried and true techniques from experts like Dr Andrew Huberman, Tony Robins and Martha Beck. Not …
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In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensive experience and insights into the unique landscape of social media and influencer engagement in China, highlighting the intricacies of platforms like…
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Anger, or being angry, isn’t a curse or something we need to stuff away and hide from, we need to learn to use it. In this episode I share my own anger and frustrations with present topics like coaching football, building a business and even building this podcast. I share my own insights and thoughts on what to do when you’re angry and why it’s a s…
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Does that criticizing voice in your head stop you from chasing the things you want most in this world? These voices used to run my life and controlled my every decision which almost always left me feeling awful and empty. It took me years to understand and control this ruthless criticism. Thankfully, through years of self development and work, I’m …
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In this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asia to the ad tech world, discussing the unique challenges and opportunities within the Chinese digital ecosystem. He explains the workings of IPinYou, i…
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Hard time create strong men, Strong men create good times. Good times create weak men, Weak men create hard times. This episode is about exploring this quote in depth and 3 reasons why we need more challenges in our lives. I also add some simple and relatively fast ways you can add more challenges to your life. Are you at a place in your life and y…
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In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the explosion of Xiaohongshu, or “Red Note”, in the United States because of the impending ban of TikTok. Olivia begins with a detailed overview of the curren…
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In this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She discusses the importance of global expansion for businesses, the services offered by her company, and the consumer sectors in Australia that are poised …
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In this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC’s Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights into the unique aspects of Japan's e-commerce landscape—and offers strategic advice for brands looking to enter this lucrative market. Anton begins by d…
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Ever feel stuck in an emotional rut and can’t seem to get out of it? In this episode I share some of the research I’ve done over the last year regarding the subconscious mind and how it works. Along with covering key questions like “What is your subconscious mind?” “What does it do?” I dive into 5 ways you can program your subconscious mind to help…
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In this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther, Executive Director of the Health Products Association - China (HPA-China). Jeff shares his insights into the dynamic world of dietary supplements and nutritional ingredients in China, providing a deeper understanding of the market's growth, consumer trends, and regula…
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Ever just feel sh*tty and not know why? I know its just a general term we use but it can include anxious, stressed, lost, worried, the list goes on. In this episode I share 4 powerful ways to change this and can make a massive difference in your life. Some if these techniques you probably have heard of but might not implemented yet and a few you mi…
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A recent study from the University of Pennsylvania found that the key to success was not money, education or location but was actually the ability to have perseverance. In today’s episode I talk about the 5 ways to build perseverance or "emotional grit". Are you at a place in your life and you feel stuck? Reach out to https://www.lifepurposefully.c…
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In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce plat…
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Ever notice how much you hide parts of yourself from others? Maybe you have a part of yourself you didn’t wish was there? That’s your inner shadow. The part you try to hide from the world. In this episode I have an amazing discussion with Brody Henry about his inner shadow work and the challenges that brings. He opens up about some of his personal …
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In this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-commerce, particularly focusing on the opportunities for Australian and New Zealand brands in China and Southeast Asia. Pier shares insights on the import…
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Social media seeming more and more like online lies? All the negative talk about masculinity becoming too much? In this episode, Melissa Sharp shares her experience with social media and the misconceptions the online world brings. We also dive into a few heated topics, including the de masculinity of men, and how she helps clients navigate major ch…
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In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and per…
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What does football have to do with the struggles and challenges you're going through? Honestly, it doesn't. There are, however, a huge amount of lessons you can learn from football that can make an impact in any area of your life or emotional trials that we all face. During this episode I share some of the most valuable lessons I've learned from 6 …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evol…
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Ever struggle to have conversations on topics like: Politics Religion or Personal Beliefs? In this episode I have a great discussion with Kevin Kraft about how he connects with people from all walks of life in his community and shares his goals on being a strong voice for those who feel like they might have been ignored. He shares about his passion…
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In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic impor…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies…
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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Not sure how to handle some of the a** kicking changes life throws at you? In this episode I cover how Brad Stulberg, author of the book “Master of Change” handles difficult changes in his life. I cover the 4 P’s method he uses with my own twist and addition to this powerful technique. Are you at a place in your life and you feel stuck? Reach out t…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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Ever struggle receiving a compliment or have a hard time just relaxing? In this episode I share my personal experiences with this struggle and why this can happen more often than not. I cover a few a few techniques on how to work through this and allow yourself to feel more positive emotions. For more information on The Emotional Fitness course, re…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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No regrets, right! Or is there more to it? What if we have been looking at personal regret with a wrong lens. In this episode I share my thoughts on regret and how I’ve adopted this emotion to help me move forward in my life. All of this was sparked by the latest book I’ve listened to “ The Power of Regret” by Daniel H Pink which I highly recommend…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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Ever wonder why it’s so hard to make healthy changes and why we are always looking for the “magic pill” to help us feel better? In this episode I share some of the causes of this mentality when it comes to addressing our emotional health and a the dangers that go along with it. I also discuss a few simple techniques to overcome this challenge along…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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