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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.
Takeaways
- Singles Day has evolved into a major shopping festival.
- 2024 saw a 16% increase in sales compared to last year.
- Collectibles and premium products gained popularity this year.
- Alibaba made significant changes to support brands.
- China's e-commerce relies heavily on direct bank payments, not credit cards.
- Logistics during Singles Day has improved with a multi-day approach.
- Alibaba and JD dominate the Singles Day market.
- Consumer behavior is shifting towards higher-quality products.
- Future sales events include 12-12 and Women's Day in March.
- The competitive landscape is adapting with innovative strategies.
244 episodes
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