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Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Jacob Cooke on 618, China’s Consumer Climate & What Tariffs Mean for Global Brands

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Manage episode 489469475 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China’s massive 618 shopping festival.

Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what’s different about this year’s 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.

If you’re a global brand navigating China’s trade and consumer landscape, this is one episode you don’t want to miss.

Discussion Points:

  • The latest updates from Jacob on the ground ahead of 618
  • Key findings from WPIC’s June 2025 strategic tariff report
  • What the US-China “London Deal” means for cross-border business
  • Why 618 remains a crucial growth moment for international brands
  • How platform integrations (e.g., the Red Cat Plan) are changing the game
  • Growth sectors to watch: beauty, wellness, fashion, and baby care
  • Jacob’s top 3 tips for brands to win during 618
  continue reading

244 episodes

Artwork
iconShare
 
Manage episode 489469475 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China’s massive 618 shopping festival.

Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what’s different about this year’s 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.

If you’re a global brand navigating China’s trade and consumer landscape, this is one episode you don’t want to miss.

Discussion Points:

  • The latest updates from Jacob on the ground ahead of 618
  • Key findings from WPIC’s June 2025 strategic tariff report
  • What the US-China “London Deal” means for cross-border business
  • Why 618 remains a crucial growth moment for international brands
  • How platform integrations (e.g., the Red Cat Plan) are changing the game
  • Growth sectors to watch: beauty, wellness, fashion, and baby care
  • Jacob’s top 3 tips for brands to win during 618
  continue reading

244 episodes

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