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Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing t ...
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Trivera Client Success Study - Midland Plastics Boosts Their Leads by Double Digits
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In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other m…
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Why Branded Podcasts Belong in Your Content Strategy
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In this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts. They explore how podcasts can turn existing content into shareable, memorable audio experiences. From SEO advantages to boosting brand visibility and creating new sales tools, t…
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5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool
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🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset. They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI…
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Is It Time for a Digital Spring Cleaning?
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In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital …
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Trivera Case Study: Rogers Behavioral Health Foundation
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In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that al…
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Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles
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In this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles. Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digit…
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Don’t Forget About Your Google Business Profile
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In this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing re…
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4 Signs You Need to Hire a Digital Marketing Agency Right Now
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In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, thi…
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AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear
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In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses ne…
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Website Case Study: Creating a Personalized UX for a Global Brand
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In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based content, and a seamless UX led to a 2,000% increase in conversions. Key Takeaways: How branding inconsistenc…
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Project Showcase: Refreshing and Elevating an Airport’s Digital Presence
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In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data-driven insights, they break down how Trivera modernized the site to better serve pilots, flight schools, …
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Stalling on Your Website Redesign? Here’s What It’s Costing You!
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In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder. Every day a company delays a website redesign, they’re bleeding revenue, losing customers, and damaging credibility. But what’s the real cost of waiting? Chip and Nova break…
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SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship.
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In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get found online, and if you're not optimizing for GEO, you’re missing out on valuable visibility. To stay ahead, yo…
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A Digital Agency Whose Process Sets Them Apart
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Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert collaboration, and attention to detail that set Trivera apart as a digital agency. Featuring case studies from Vrakas CPAs and Rytec High Performance Doors, discover how a wel…
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Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome"
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In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption. Trivera emphasizes the importance of mastering existing tools over constantly seeking new ones. By deeply integrating AI capabilities within trusted platforms like Hub…
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Generative Engine Optimization (GEO): The Future of Search
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In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO)—the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures your content is included in AI-generated responses. Join us as we discuss: What GEO is and why it matters How generative…
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The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success
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Discover how Heresite Protective Coatings, a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presence. This AI-powered deep dive explores the strategies, collaboration, and innovations that propelled Heresite's brand forward. From cutting-edge website development to impactfu…
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How AI Empowered a Game-Changing Digital Holiday Campaign
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In this festive episode of Trivera AI Deep Dive, Chip and Nova explore how Trivera’s very own AI assistant, Webster, turned a creative holiday concept into a marketing masterpiece. From designing a dynamic snow globe with a virtual shake feature to crafting personalized email campaigns and integrating sleigh bell soundscapes, this project showcased…
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Leveraging 2024's Marketing Insights for Success in 2025
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore Trivera’s blog on leveraging key marketing insights from 2024 to drive success in 2025. From the trends shaping SEO, content strategies, and AI-driven tools to the lessons learned over the past year, this episode provides actionable takeaways to refine your marketing approach for the …
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Concrete CMS & Trivera: A Legacy of Innovation, Excellence and Expertise
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In this episode of Trivera AI Deep Dive, Chip and Nova uncover the truth about Concrete CMS and why it remains a powerful and reliable platform for managing websites despite what some agencies are telling their clients. Learn how Trivera became a leader in Concrete CMS development, hear about its enduring legacy of innovation, and discover how we’v…
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Unleashing the Power of AI: The Art and Importance of the Prompt
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore the art and importance of crafting effective prompts to unleash the true power of AI. Based on a blog by Trivera CEO Tom Snyder, this episode dives into how well-designed prompts transform AI tools into invaluable assets for smarter strategies and impactful results. Chip and Nova disc…
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3 Branding Lessons inspired by Yellowstone’s Beth Dutton
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In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera CEO Tom Snyder, this episode highlights the unapologetic strategies that can help your brand stand out and thrive in a competitive market…
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Digital Marketing Lessons Learned from National Lampoon's Christmas Vacation
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In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Trivera CEO Tom Snyder, the episode draws parallels between the movie’s iconic moments and actionable strategies for crafting smarter …
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Introducing Trivera’s AI Deep Dive Podcast: Where Human Expertise Meets AI Innovation
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In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is using AI to revolutionize digital marketing. Chip and Nova dive into the role of AI in transforming Trivera's approach to blog…
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Deep Dive - How Project Management Drives Client Success in Digital Marketing
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In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success. The episode explores how Trivera’s project managers align strategies with business goals, coordinate cross-functional t…
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Deep Dive - Choosing the Right CMS for your Website
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS. The discussion emphasizes that the best CMS choice depends entirely on a client’s unique goals and resources. Chip and Nova evalua…
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Deep Dive - Harnessing AI for a Competitive Analysis
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate analysis of competitor strategies, reveal the true ROI of marketing efforts, and even identify hidden competitors. C…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website design and navigation trends that are driving B2B success in 2024. Chip and Nova delve into how simplifying navigation improves…
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Deep Dive - Navigating Change with Confidence: The Secret to Success Amid Political and Economic Uncertainty
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-Com bubble to the Great Recession and the COVID-19 pandemic, discover how Trivera has consistently turned challenges…
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Deep Dive - KPIs to Maximize Your B2B Marketing ROI
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In this episode of Trivera’s AI Deep Dive, Chip and Nova unpack Trivera's blog post on the Five Key Performance Indicators (KPIs) Every B2B Marketer Should Track to maximize ROI. The discussion focuses on driving quality website traffic, improving conversion rates, increasing visitor engagement, enhancing lead quality, and boosting search engine ra…
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Deep Dive - Google Consent Mode: A Smart Approach to Privacy, SEO, and Building User Trust
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog by Tom Snyder, Trivera’s CEO, advocating for Google Consent Mode—a powerful tool for managing user data according to individual consent preferences. Tom’s insights highlight how Consent Mode goes beyond GDPR compliance, improving SEO performance, fostering user trust, and pro…
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