In this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful.

Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why scroll behavior, user intent, and smart design are far more important than pixel placement. You’ll hear insights from Trivera founder Tom Snyder along with practical perspectives from designers Jen Elias and Stephanie Senechal—both of whom have long been designing with strategy in mind, not myths.

If you’ve ever argued with a stakeholder about cramming content above the fold, this episode gives you the ammo you need to change the conversation—and the results.

Read the Blog: Design Smarter: Why 'Above the Fold' Doesn’t Mean What You Think