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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of the Trivera Deep Dive, Chip and Nova explore the unforgettable rise—and graceful exit—of AJ Bombers, the Milwaukee burger joint that became a national case study in social media marketing. From peanut bombs to tweetups, AJ Bombers turned followers into fans and engagement into real-world impact. But what happens when the founder steps back, the platforms fade, and the novelty wears off?
Join Chip and Nova as they unpack four critical lessons every marketer should learn from AJ Bombers’ journey:
✅ How community is the strongest brand currency
✅ Why platforms are tools, not foundations
✅ When Brands built on personality need a succession plan
✅ Where Nostalgia IS...and isn't...the right strategy
Whether you're building a brand, managing change, or just love a good burger story, this Deep Dive is for you.
Read the Blog: Marketing Lessons from the Life and Death of AJ Bombers
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