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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Welcome to Episode 57! In this episode we are joined by Caleb Musser. Caleb is currently the CEO & Founder of two companies that together specialize in helping clients gain access into top accounts, engaging high-value clients, and much more via their creative marketing and unique approach to hyper-personalized gift-giving.
During this episode, we discuss innovative ways to open doors to drive sales, strategies to maximize your copywriting, as well as, the following:
- If I want to send a gift or a door-opener to a prospect how do I make my dollar stretch? Does expensive gift equate to stronger conversion to meetings booked?
- When crafting a marketing message around a mailer, door-opener, or "drop" do you start with the message or the item/gift?
- Why is it important to engage high-value clients now more than ever? And how can you turn that client into a power-client who will be your sponsor and endorse your growth?
- How to drive employee engagement in a virtual workforce
And as always, much more!
Interested In Learning More?
LinkedIn: https://www.linkedin.com/in/caleb-musser/
Website: https://craftom.io/
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