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Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder

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Manage episode 463530672 series 2907632
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.

  • (00:00) -
  • (00:34) - Introducing the 2X eCommerce Podcast
  • (03:56) - How Slate Electric Flosser Works
  • (06:15) - Challenges and Successes in Product Development
  • (20:18) - Funding and Launching Slate
  • (22:39) - Navigating Manufacturing and Iterations
  • (24:58) - Growth and Future Plans for Slate
  • (27:35) - Scaling from Kickstarter to $1M
  • (27:55) - Building Trust with Dental Professionals
  • (29:31) - Expanding Sales Channels: Amazon and Beyond
  • (30:18) - Protecting Intellectual Property
  • (33:16) - Team Growth and Strategic Hiring
  • (35:13) - Defining the Slate Brand
  • (38:30) - Marketplace Strategy and Education
  • (43:54) - Influencer Collaborations and Performance
  • (49:04) - Reflections and Advice for Entrepreneurs
  • (53:00) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

★ Support this podcast ★

  continue reading

540 episodes

Artwork
iconShare
 
Manage episode 463530672 series 2907632
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.

  • (00:00) -
  • (00:34) - Introducing the 2X eCommerce Podcast
  • (03:56) - How Slate Electric Flosser Works
  • (06:15) - Challenges and Successes in Product Development
  • (20:18) - Funding and Launching Slate
  • (22:39) - Navigating Manufacturing and Iterations
  • (24:58) - Growth and Future Plans for Slate
  • (27:35) - Scaling from Kickstarter to $1M
  • (27:55) - Building Trust with Dental Professionals
  • (29:31) - Expanding Sales Channels: Amazon and Beyond
  • (30:18) - Protecting Intellectual Property
  • (33:16) - Team Growth and Strategic Hiring
  • (35:13) - Defining the Slate Brand
  • (38:30) - Marketplace Strategy and Education
  • (43:54) - Influencer Collaborations and Performance
  • (49:04) - Reflections and Advice for Entrepreneurs
  • (53:00) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

★ Support this podcast ★

  continue reading

540 episodes

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