Interview with Mark Stiving: Growing Subscription Businesses

3X Value Growth

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6y ago 11:23

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Mark Stiving is chief pricing educator at Impact Pricing.  He earned a Ph.D. in pricing, wrote a book on pricing, and wrote hundreds of articles and blogs.  He was a pricing executive and has coached many companies on pricing and value. He currently shares his pricing knowledge on the podcast, Impact Pricing.

In this episode, Mark talks about how value-based pricing helps a business be more profitable through an understanding of pricing and value.

“Value-based pricing simply means charge what your customers are willing to pay.”

–Mark Stiving

Why you have to check out today’s podcast:

Know your way to more profitable pricing by adopting value-based pricing

Learn why you should charge higher prices for your services

Know why pricing is the most powerful tool in your marketing mix

Learn More about the 3X Value Growth Model

Go to www.3xvaluegrowth.com/model

Episode Takeaways: Different Revenue Buckets that Subscriptions Have to Deal With

The first bucket is customer acquisition and everybody deals with how do I go when new customers.
The second bucket is customer retention; how do I keep the people who I’ve won. And this is a real pain point when people drop out so it’s an easy one to not ignore. But the third one is how do I grow my existing customers. How do I get my current customers to pay me more money?
The third bucket is revenue bucket that almost everybody ignores.

Resources|Links

Subscription Growth Calculator: Gain valuable insight when you try our proprietary Subscription Growth Calculator at no cost. This powerful tool helps you determine how to grow your company through each key revenue bucket: acquisition, retention, and expansion. get it here: www.impactpricing.com/sgc

Connect with Mark Stiving

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