Today’s 40 Minute Mentor is Shimona Mehta, CEO at F11 - the one-stop platform for digital advertising.

Prior to joining F11, Shimona spent 6 years at Shopify, working across the Revenue function and becoming Managing Director of EMEA, where she built the rocketship commercial offering Shopify Plus from 0 to $1 billion.

It doesn’t take a lot of digging through Shimona’s CV or many conversations with her to see that the underlying drive to the great career she’s built is her passion for building high-performing teams.

In this candid live recording, we discuss the powerful lessons Shimona learned on scaling sustainably, and why humility, clarity and trust are the true accelerators of growth.

📚Episode Chapters:

➡️ Scaling Shopify Plus to $1B [04:10]

➡️ The biggest challenges of hyper-scale growth [07:00]

➡️ How Shimona progressed so quickly at Shopify [13:20]

➡️ Why choosing the right people opens every door [14:00]

➡️ Why F11 and the art of taking over as CEO [19:10]

➡️ A playbook for high-performing teams [32:00]

➡️ Why diverse leadership teams win [37:30]

🔍 Find out more:

✨ Connect with Shimona

✨ More about F11

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