Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.com

Feeling burned out creating content to build your visibility and brand? Seeking to become known in a noisy world, but see it as an uphill climb? In this episode of 97% Effective, host Michael Wenderoth speaks with Tiago Faria about the power of being a podcast guest. Tiago is a podcast guesting consultant who spent 15 years at Google and in marketing and branding. We talk about the benefits of being a podcast guest, and how to use guesting to effectively and efficiently market yourself. Tiago shares how to get booked on top shows without feeling salesy, ways to build strong connections with your host and listeners – and tips to amplify yourself well beyond the interview. By the end of this episode, you’ll realize how hard your currently working – and rethink your current marketing strategy and methods.

SHOW NOTES:

• Appearing on 67 shows in 4 months: The podcast “guesting experiment” that transformed Tiago’s perspective
• How not to be boring
• What's the value of an hour of your time? Produce less content and get more exposure
• The power of repurposing each interview – and the social proof of being seen as an expert
• 90% of podcasts don’t survive more than 9 episodes, so aren’t podcasts a dead medium?
• Who should NOT be a podcast guest?
• The top mistake people have about podcast guesting
• Stop teaching – and start connecting
• Tiago’s 3 keys to being a great guest: Prepping, Booking and Amplifying
• Keys to Prepping: Invert your perspective and asks what makes you unique and different
• The value of a “Media One” sheet
• Keys to Booking: Make your podcast host’s life easier + Follow-up is key
• “Create a connection” - How to pitch yourself without feeling sleazy and salesy
• Keys to Amplifying: Think shelf-life, short pieces that create social proof, and your relationship with the host
• How to speak: Use the emotional language of your client
• Effective “Calls to Action”
• Considering hiring a podcast guesting service? Top questions to ask to assess their expertise.

BIO AND LINKS:

Tiago Faria helps experts establish their brand and message – and do the most fun and powerful marketing they’ll ever do – through being podcast guests. Prior to starting his own business as a podcast guesting consultant, he spent 15 years in the world of marketing and digital business, 8 of which he served as a Google Ads specialist for some of the biggest companies in Europe and the Middle East out of Google’s EU headquarters in Dublin. Tiago is no stranger to “learning by doing” sprints: in 2021 he completed a 120 day challenge on YouTube (creating 120 videos in 120 days after interviewing 60 entrepreneurs on his podcast), and then being featured on 67 podcasts in 4 months, including several of the world’s top 2% podcasts.

• Tiago on LinkedIn: https://www.linkedin.com/in/tiagofaria/
• His podcast (in Portuguese): https://www.youtube.com/playlist?list=PLLf98CU0qP9VjCTH51euaQWQQ1F6p5mBb
• Ep#105 with John Gates, the Salary Coach – Act Your Wage: How to Master Salary Negotiations: https://tinyurl.com/2s4t5pxf
• Tiago’s tip sheet and e-mail template: How to pitch yourself as a guest, without feeling sleazy or salesly [Reach out to him on Linkedin]
• Tiago’s differentiation worksheet: [Reach out to him on Linkedin]
• Michael’s award-winning book, Get Promoted: What Your Really Missing at Work That’s Holding You Back https://tinyurl.com/453txk74