Description:

Amazon has evolved—but have your selling strategies kept up?

In Episode 54 of the Agency Operators Podcast, we’re joined by Phil Masiello, founder of CrunchGrowth and host of Crunching Growth on E360tv, to explore the evolution of Amazon selling—from its early days to where it’s headed next.

As one of the pioneers in e-commerce and the mind behind Raw Essentials and CrunchGrowth, Phil has seen it all. This episode is a must-watch for brand owners and operators seeking to learn from the past and apply timeless strategies that remain effective today.

Whether you’re new to the platform or scaling your brand, Phil shares hard-earned insights and marketing tactics that stand the test of time.

About Phil Masiello:

Phil Masiello is a veteran entrepreneur and founder of CrunchGrowth Revenue Acceleration Agency. A true innovator, Phil helped launch one of the first meal-based e-commerce platforms and the beauty brand Raw Essentials. Today, through CrunchGrowth and his show Crunching Growth, he helps brands maximize sales with data-backed strategies and a deep focus on customer connection. Phil is known for turning challenges into growth opportunities and mentoring the next generation of entrepreneurs.

Connect with Phil Masiello: https://www.linkedin.com/in/phil-masiello/

Main Discussion Topics:

• How the Amazon marketplace has evolved over the years—and what it means for sellers today
• What early Amazon sellers understood that new brands often overlook
• Why building a strong brand and customer connection still wins in a pay-to-play world

Key Takeaways:
Phil Masiello shares a no-fluff, real-world perspective on how Amazon selling has changed—and how to succeed in 2025 by combining time-tested principles with modern strategy.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.