Description:

Your data is more powerful than you think, especially when connected across platforms. In Episode 52 of the Agency Operators Podcast, we’re joined by Ali Babul, Chief Evangelist at Trellis, to unpack how brands can leverage first-party data to build smarter audiences, lower acquisition costs, and boost lifetime value on Amazon and beyond.

With a decade of agency experience and a deep understanding of multi-channel growth, Ali shares strategies that turn shopper insights into actionable results. Whether scaling a brand or managing multiple client accounts, this episode will give you a more innovative framework for cross-channel growth and customer retention.

About Ali Babul:

Ali Babul is the Chief Evangelist at Trellis, where he helps brands navigate the complexities of modern e-commerce growth. With a career rooted in digital strategy, Ali brings a unique ability to connect big-picture goals with immediate performance gains. He specializes in helping brands leverage data to uncover new audiences, reduce revenue leakage, and maximize long-term customer value across platforms.

Connect with Ali Babul: https://www.linkedin.com/in/alibabul/

Main Discussion Topics:

The Data Advantage: Turn Shopper Insights into Lower CAC and Higher LTV on Amazon

Additional Talking Points:

• Cross-Channel Acquisition Strategy – Using first-party data to connect DTC platforms like Shopify with Amazon Ads to build high-intent lookalike audiences and retargeting flows.
• Revenue Leakage Prevention – Keeping DTC cart abandoners within your brand ecosystem instead of losing them to competitors on Amazon.
• Driving Incrementality & LTV – Using audience updates and cross-sell strategies to boost new-to-brand customers and increase LTV.

Key Takeaways:
Ali Babul shares a data-backed approach to smarter customer acquisition and retention. Learn how to plug revenue leaks, integrate your DTC and Amazon data, and grow your brand with greater precision.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.