))
Giselle Elsom: Leading Social-First
Manage episode 477090447 series 3594050
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Giselle Elsom, Managing Director of Truffle Social, a social-first agency, to explore the fast-paced world of social media marketing.
Giselle shares her unique journey from studying music to leading a thriving digital agency. They discuss the role of AI in content creation, building strong client relationships, and staying ahead in the ever-evolving social landscape.
The conversation dives into Truffle’s approach to business development, dream clients, and the power of nurturing leadership. Giselle also opens up about the challenges of educating clients on social media’s value, the rise of TikTok, and strategies for maintaining balance as a leader.
Tune in for expert insights on creativity, team empowerment, and the future of social media marketing!
Chapters
1. Giselle Elsom: Leading Social-First (00:00:00)
2. Giselle's Journey into Social Media Marketing (00:01:43)
3. The Intersection of Music and Marketing (00:04:42)
4. Innovations in AI Content Creation (00:07:51)
5. Adapting to Changes in Social Media (00:12:02)
6. Defining Success in Client Relationships (00:13:53)
7. Business Development Strategies at Truffle (00:16:38)
8. Choosing the Right Clients and Dream Partnerships (00:19:40)
9. Nurturing Leadership and Team Empowerment (00:23:25)
10. Challenges in the Social Media Landscape (00:27:39)
11. Educating Clients on Social Media Value (00:29:25)
12. The Evolving Audience on Social Media (00:32:41)
13. Social Media Management Strategies (00:35:24)
14. Personal Insights and Recommendations (00:40:21)
28 episodes
Share
